Tuesday, June 30, 2026
Law

Microsoft Fights for $69B Activision Blizzard Merger

  • Microsoft made its case for its acquisition of Activision Blizzard being pro-competitive.
  • The company focused on the mobile gaming market.
Microsoft-Xbox
Microsoft

As Microsoft fights to complete its purchase of Activision Blizzard, it is shedding light on the gaming industry as a whole.

The tech giant filed a response to the Federal Trade Commission’s lawsuit seeking to block the $68.7 billion merger, arguing that Microsoft currently has a minimal presence in the mobile gaming market, and that blocking the transaction would be unconstitutional.

  • Microsoft said that its Xbox consoles accounted for 16% of that market in 2021, with Nintendo (50%) and PlayStation (34%) covering the rest.
  • The company said it held a mere 0.3% of the mobile gaming market by 2021 revenue, with Activision Blizzard holding 4%.
  • The company added that it wants to make Activision’s games available on more platforms, including Nintendo and Xbox Game Pass.

“A substantial portion of Activision’s financial value to Xbox comes from business as usual, including the continued sale of ‘Call of Duty’ — its most popular game — on Sony PlayStation,” Microsoft wrote. 

“Paying $68.7 billion for Activision makes no financial sense if that revenue stream goes away. Nor would it make sense to degrade the game experience and alienate the millions of ‘Call of Duty’ players who play together using different types of consoles.”

Activision Blizzard makes games like Call of Duty and was acquired by Microsoft.

FTC Says Microsoft’s $69B Activision Blizzard Deal Would ‘Harm Competition’

The biggest gaming deal in history is on thin ice.
December 8, 2022

State of the Union

On Tuesday, Boston-based Proletariat became the third Activision company to unionize, joining the Communications Workers of America. Blizzard Entertainment acquired the 57-employee maker of “Spellbreak” in July.

Raven Software unionized in January, following Blizzard Albany, which did so the previous month.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 11, 2025; Portland, Oregon, USA; Portland Trail Blazers forward Kris Murray (24) grabs a rebound during the second half against Golden State Warriors guard Buddy Hield (7) at Moda Center.

The Trail Blazers Are Finally for Sale. The Seahawks Are Not

Jody Allen is mandated to sell her late brother’s sports teams.
Teammates embrace during matchup in The Hundred cricket league

Big Tech CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
Sundar Pichai

CEOs of Google, Microsoft Team Up in Attempt to Buy Cricket Team

Five Silicon Valley CEOs have come together for a joint ownership bid.

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Netflix’s Elle Duncan on the Home Run Derby, ‘Field of Dreams’ Game & more

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
June 25, 2026

Caleb Williams Loses Initial ‘Iceman’ Trademark Fight to Boot Brand

The Bears quarterback can appeal the decision.
FILE PHOTO: Polymarket logo appears in this illustration taken April 22, 2026. REUTERS/Dado Ruvic/Illustration/File Photo
June 26, 2026

Polymarket Scrutiny Intensifies With Deceptive Marketing Lawsuit

Legal headaches have piled up since its U.S. launch late last year.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Jun 10, 2026; New York, New York, USA; A general view of the court and videoboard after game four of the 2026 NBA Finals between the San Antonio Spurs and New York Knicks at Madison Square Garden.
June 17, 2026

MSG Hit With Class Action Lawsuit Over Apparent Data Breach

The suit says MSG Entertainment has a “tempestuous history with respect to data privacy.”
Jun 11, 2026; Washington, D.C., USA; The UFC octagon ”The Claw” on the White House South Lawn during a press tour for the UFC Freedom 250 at White House. Mandatory Credit: Per Haljestam-Imagn Images
June 12, 2026

Judge Rejects Bid to Stop UFC White House Show

The judge cited UFC’s $60 million spend while siding with the government.
New Mexico United fans wave the team's flag at the Locomotive's home opener game Saturday, March 19, 2022, at Southwest Univerity Park in El Paso, Texas.
Exclusive
June 12, 2026

Trump Admin Targets New Mexico With Prediction-Market Lawsuit

New Mexico is the eighth state recently sued by the CFTC.
June 10, 2026

DOJ Pushes Back on Legal Fight to Halt UFC White House Event

The government highlights what it sees as a “starkly mismatched balance of harms.”