Tuesday, September 15, 2026
Law

Microsoft Fights for $69B Activision Blizzard Merger

  • Microsoft made its case for its acquisition of Activision Blizzard being pro-competitive.
  • The company focused on the mobile gaming market.
Microsoft-Xbox
Microsoft

As Microsoft fights to complete its purchase of Activision Blizzard, it is shedding light on the gaming industry as a whole.

The tech giant filed a response to the Federal Trade Commission’s lawsuit seeking to block the $68.7 billion merger, arguing that Microsoft currently has a minimal presence in the mobile gaming market, and that blocking the transaction would be unconstitutional.

  • Microsoft said that its Xbox consoles accounted for 16% of that market in 2021, with Nintendo (50%) and PlayStation (34%) covering the rest.
  • The company said it held a mere 0.3% of the mobile gaming market by 2021 revenue, with Activision Blizzard holding 4%.
  • The company added that it wants to make Activision’s games available on more platforms, including Nintendo and Xbox Game Pass.

“A substantial portion of Activision’s financial value to Xbox comes from business as usual, including the continued sale of ‘Call of Duty’ — its most popular game — on Sony PlayStation,” Microsoft wrote. 

“Paying $68.7 billion for Activision makes no financial sense if that revenue stream goes away. Nor would it make sense to degrade the game experience and alienate the millions of ‘Call of Duty’ players who play together using different types of consoles.”

Activision Blizzard makes games like Call of Duty and was acquired by Microsoft.

FTC Says Microsoft’s $69B Activision Blizzard Deal Would ‘Harm Competition’

The biggest gaming deal in history is on thin ice.
December 8, 2022

State of the Union

On Tuesday, Boston-based Proletariat became the third Activision company to unionize, joining the Communications Workers of America. Blizzard Entertainment acquired the 57-employee maker of “Spellbreak” in July.

Raven Software unionized in January, following Blizzard Albany, which did so the previous month.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 11, 2025; Portland, Oregon, USA; Portland Trail Blazers forward Kris Murray (24) grabs a rebound during the second half against Golden State Warriors guard Buddy Hield (7) at Moda Center.

The Trail Blazers Are Finally for Sale. The Seahawks Are Not

Jody Allen is mandated to sell her late brother’s sports teams.
Teammates embrace during matchup in The Hundred cricket league

Big Tech CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
Sundar Pichai

CEOs of Google, Microsoft Team Up in Attempt to Buy Cricket Team

Five Silicon Valley CEOs have come together for a joint ownership bid.

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) looks on during the game between the Mavericks and the Clippers at American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Saga Enters Uncharted Territory With Federal Probe

News of the probe comes a week after the NBA announced its punishment.
September 3, 2026

Enes Kanter Freedom Sues Chicago Sky, City of Chicago

Sky owner Michael Alter said Freedom “made himself into a threat.”
Cortlandt defeats Pearl River 7-2 in ice hockey action at Bear Mountain Ice Rink in Stony Point on December 16, 2025.
September 11, 2026

Parents Sue Black Bear Sports Over Youth Hockey Hotel Tactics

The suit seeks at least $5 million in damages.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026 FIFA President Gianni Infantino inside the stadium before the match IMAGN IMAGES via Reuters/Mark J Rebilas
September 3, 2026

FIFA Fires Back at UEFA Legal Attack: ‘Smear Campaign’

UEFA has four legal cases concerning FIFA in three states.
September 2, 2026

Feds Questioning Daktronics Over Reported Kawhi Leonard Ties

The company revealed on its earnings call it’s “cooperating” with the SEC.
September 2, 2026

Prediction Markets Arrive on Supreme Court’s Doorstep

New Jersey asked the Supreme Court to weigh in.
September 2, 2026

Tiger Woods’s License Suspended For Five Years In DUI Case

The license suspension also comes with $1,500 in fines.