Friday, April 24, 2026
FOS Expands to TV More Details

Media Battle Heats Up As Skip Bayless, Stephen A. Smith Vie for Deion Sanders’ Spotlight

  • With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports.
  • “Undisputed” and “First Take” should fight over access to Coach Prime — and his program — for the rest of the season.
Deion Sanders
Tim Heitman-USA TODAY Sports

Charles Barkley dislikes Skip Bayless. But the Godfather of “Embrace Debate” has one huge sports personality in his corner right now: Deion Sanders.

Since returning to the air on Aug. 28, Bayless has landed the red-hot Colorado coach not once but twice for live interviews on his revamped FS1 morning show “Undisputed Live.” Sanders’ interview after beating TCU in Week 1 has drawn nearly 1 million views on YouTube.

With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports. 

Sanders is the biggest interview “get” in sports TV right now. Both Bayless and new partner Michael Irvin have relationships with Sanders dating back to the mid-1990s, when Sanders and Irvin played for the Dallas Cowboys and Bayless covered the team.

Landing Coach Prime for the revamped “Undisputed” has given Bayless some bragging rights in his competition with former TV partners Stephen A. Smith and Shannon Sharpe of ESPN’s “First Take.” 

As usual, he goes all the way when Bayless supports a sports personality like Tom Brady or Tim Tebow. On “Undisputed,” Bayless hailed Sanders for pulling off the “greatest turnaround in college football history.” 

Naturally, Bayless is touting Coach Prime as a head coaching candidate for his beloved Dallas Cowboys.

“Deion Sanders would be SENSATIONAL as the Dallas Cowboys head coach,” Bayless tweeted to his 3.2 million followers. “I’m talking Super Bowls, plural.”

Added Bayless on his podcast: “I believe with all my heart and soul in Deion Sanders’ ability to do anything in life. But especially to coach. College football, pro football. If he puts his mind to it, he will beat you. I used to say about Tom Brady, ‘That’s one man I don’t bet against.’ Deion Sanders is another man I don’t  bet against.”

But ESPN’s Smith and Sharpe are rapidly catching up regarding media access to Coach Prime. 

On Friday morning, Smith, Sharpe, and Molly Qerim took “First Take” live on location in Boulder. Sanders and his quarterback son Shedeur Sanders, two-way star Travis Hunter, and Pat McAfee appeared on the show.

Coach Prime gave the “First Take” trio a gift of his signature sunglasses. Qerim called him a “friend of the show.” 

Sanders shot down the suggestion he’s headed for the NFL during his appearance. “I like it in Boulder. I love it right here,” he said as Buffs fans cheered.

Sharpe Boosts ‘First Take’ Ratings, Leaving Bayless Behind

ESPN’s “First Take” continues to dwarf Fox’s “Undisputed” in ratings.
September 14, 2023

Meanwhile, McAfee is also taking his show on the road to Boulder. He boasted a loaded guest schedule Friday, including Sanders, Smith, The Rock, and Aaron Rodgers, fresh off his season-ending injury on “Monday Night Football.”

On Saturday, ESPN’s “College GameDay” and “SportsCenter” will set the table for ESPN’s 10 p.m. ET telecast of Colorado vs. Colorado State.

Despite not having broadcast rights to the game, Fox Sports’ “Big Noon Kickoff” will return to Boulder for the second week in a row. Rob Gronkowski and Lil Wayne will be special guests. 

To keep the peace between the rival college pregame shows, Sanders is scheduled to appear on both “GameDay” and “Big Noon Kickoff.”

Sanders didn’t appear on “Undisputed” on Friday. This is the second week in a row that Smith and Sharpe have personally courted Sanders in Boulder.

On their own time, they jetted out last Saturday to watch Sanders’ Buffs go 2-0. 

Smith tweeted a video of him hugging it out with Sanders to his 5.8 million followers. 

“My brother,” he wrote.

Look for Bayless’ “Undisputed” and Smith/Sharpe’s “First Take” to fight over access to Coach Prime — and his program — for the rest of the season.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

New Photos of Vrabel, Russini at NYC Bar Leak Hours Before Draft

The photos were taken at a New York City bar in 2020.

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Gov. Andy Beshear delivers his State of the Commonwealth Wednesday night at the Thomas D. Clark Center for Kentucky History. Jan. 7, 2026

Gov. Beshear Slams Kentucky’s New $1M Job for AD

Beshear said athletic director Mitch Barnhart’s new job has “no defined duties.”

Featured Today

Quinnipiac women's varsity rugby

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.

NFL Draft’s Shorter Clock Delivers Faster, Tighter First Round

The league shaves more than a half-hour from the first round.
Apr 19, 2026; San Antonio, Texas, USA; San Antonio Spurs forward Victor Wembanyama (1) reacts to a call by an official during the second half of game one of the first round of the 2026 NBA Playoffs against the Portland Trail Blazers at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images
April 23, 2026

NBA Playoffs Opening Weekend Is Second-Most-Watched Since 2011

The opening weekend of the NBA Playoffs averaged 4.3 million viewers.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
opinion
April 23, 2026

From Denials to Damage Control: Hubris Haunts Vrabel and Russini

New photos from 2020 show Vrabel and Russini appearing to kiss.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Zaslav
April 23, 2026

WBD Shareholders Approve Sale, Reject Pay Package for Zaslav

The combined company would have one of the largest sets of sports rights in the industry.
exclusive
April 23, 2026

NWSL’s Midge Purce Says Her New Podcast Is ‘Not Chit-Chatting’

Purce is launching a new twice-monthly podcast with Vox Media.
Feb 22, 2026; Milan, Italy; United States bench react after the game-winning goal is scored by Jack Hughes (not pictured) of the United States against Canada in the men's ice hockey gold medal game during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena.
April 23, 2026

Comcast Earnings Get Boost From Winter Olympics, Super Bowl

The NBC Sports parent company touts results from its “Legendary February.”
Jun 19, 2025; San Francisco, California, USA; Indiana Fever guard Caitlin Clark (22) dribbles against the Golden State Valkyries during the fourth quarter at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images
April 22, 2026

All 44 of Caitlin Clark’s Fever Games Will Be on National TV

This season marks the first of the WNBA’s new rights deal.