• Loading stock data...
Thursday, January 22, 2026

Media Battle Heats Up As Skip Bayless, Stephen A. Smith Vie for Deion Sanders’ Spotlight

  • With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports.
  • “Undisputed” and “First Take” should fight over access to Coach Prime — and his program — for the rest of the season.
Deion Sanders
Tim Heitman-USA TODAY Sports

Charles Barkley dislikes Skip Bayless. But the Godfather of “Embrace Debate” has one huge sports personality in his corner right now: Deion Sanders.

Since returning to the air on Aug. 28, Bayless has landed the red-hot Colorado coach not once but twice for live interviews on his revamped FS1 morning show “Undisputed Live.” Sanders’ interview after beating TCU in Week 1 has drawn nearly 1 million views on YouTube.

With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports. 

Sanders is the biggest interview “get” in sports TV right now. Both Bayless and new partner Michael Irvin have relationships with Sanders dating back to the mid-1990s, when Sanders and Irvin played for the Dallas Cowboys and Bayless covered the team.

Landing Coach Prime for the revamped “Undisputed” has given Bayless some bragging rights in his competition with former TV partners Stephen A. Smith and Shannon Sharpe of ESPN’s “First Take.” 

As usual, he goes all the way when Bayless supports a sports personality like Tom Brady or Tim Tebow. On “Undisputed,” Bayless hailed Sanders for pulling off the “greatest turnaround in college football history.” 

Naturally, Bayless is touting Coach Prime as a head coaching candidate for his beloved Dallas Cowboys.

“Deion Sanders would be SENSATIONAL as the Dallas Cowboys head coach,” Bayless tweeted to his 3.2 million followers. “I’m talking Super Bowls, plural.”

Added Bayless on his podcast: “I believe with all my heart and soul in Deion Sanders’ ability to do anything in life. But especially to coach. College football, pro football. If he puts his mind to it, he will beat you. I used to say about Tom Brady, ‘That’s one man I don’t bet against.’ Deion Sanders is another man I don’t  bet against.”

But ESPN’s Smith and Sharpe are rapidly catching up regarding media access to Coach Prime. 

On Friday morning, Smith, Sharpe, and Molly Qerim took “First Take” live on location in Boulder. Sanders and his quarterback son Shedeur Sanders, two-way star Travis Hunter, and Pat McAfee appeared on the show.

Coach Prime gave the “First Take” trio a gift of his signature sunglasses. Qerim called him a “friend of the show.” 

Sanders shot down the suggestion he’s headed for the NFL during his appearance. “I like it in Boulder. I love it right here,” he said as Buffs fans cheered.

Sharpe Boosts ‘First Take’ Ratings, Leaving Bayless Behind

ESPN’s “First Take” continues to dwarf Fox’s “Undisputed” in ratings.
September 14, 2023

Meanwhile, McAfee is also taking his show on the road to Boulder. He boasted a loaded guest schedule Friday, including Sanders, Smith, The Rock, and Aaron Rodgers, fresh off his season-ending injury on “Monday Night Football.”

On Saturday, ESPN’s “College GameDay” and “SportsCenter” will set the table for ESPN’s 10 p.m. ET telecast of Colorado vs. Colorado State.

Despite not having broadcast rights to the game, Fox Sports’ “Big Noon Kickoff” will return to Boulder for the second week in a row. Rob Gronkowski and Lil Wayne will be special guests. 

To keep the peace between the rival college pregame shows, Sanders is scheduled to appear on both “GameDay” and “Big Noon Kickoff.”

Sanders didn’t appear on “Undisputed” on Friday. This is the second week in a row that Smith and Sharpe have personally courted Sanders in Boulder.

On their own time, they jetted out last Saturday to watch Sanders’ Buffs go 2-0. 

Smith tweeted a video of him hugging it out with Sanders to his 5.8 million followers. 

“My brother,” he wrote.

Look for Bayless’ “Undisputed” and Smith/Sharpe’s “First Take” to fight over access to Coach Prime — and his program — for the rest of the season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Australian Open Viewers Struggle With ESPN’s Tiered Streaming

Watching all the matches online requires the highest tier of ESPN’s service.

NFL Playoff Ratings Surge As NBC, ESPN Set Network Records

Both NBC and ESPN set network records with their Sunday playoff games.
Dec 13, 2025; Lexington, Kentucky, USA; Charles Barkley interviews Kentucky Wildcats forward Mouhamed Dioubate after the game against the Indiana Hoosiers at Rupp Arena at Central Bank Center.

Charles Barkley Wants Balanced Schedule for ‘Inside the NBA’ on ESPN

“We’ve only been on ESPN four times in three months.”

NFL Divisional Round Ratings Open With Record High—and a Dip

CBS generated the biggest Saturday audience on U.S. television in 32 years.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.

Could Rex Ryan Return to NFL After Decade at ESPN?

New Giants coach John Harbaugh floated hiring the ESPN personality.
Denver Broncos cornerback Ja'quan McMillian reaches in on Buffalo Bills wide receiver Brandin Cooks who has the ball and whose knee is on the ground during overtime at Empower FIeld at Mile High in Denver, Colorado on Jan. 17, 2026.
opinion
January 21, 2026

NFL Should Make Refs Full-Time Employees

The league’s CBA with the NFL Referees Association expires in May.
January 22, 2026

Winter Storm Is Disrupting Sports, but NFL Could See a TV Boost

A growing collection of teams and leagues are cancelling and postponing games.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 20, 2026

Former NBC Reporter Michele Tafoya Files to Run for Senate

Former NBC and ESPN reporter Michele Tafoya has filed to run for Senate.
Netflix
January 20, 2026

Netflix Q4 Earnings Beat Estimates, With Boost From NFL Games

Record-setting NFL games were a highlight during the quarter.
January 20, 2026

Netflix Converts Bid for TNT Sports Parent WBD to All-Cash

The shift is designed to reduce the time before the deal closes.
Rachel DeMita
exclusive
January 20, 2026

Rachel DeMita Bringing ‘Courtside Club’ Show to SiriusXM

DeMita has more than 1 million followers across all platforms.