Thursday, July 9, 2026

Media Battle Heats Up As Skip Bayless, Stephen A. Smith Vie for Deion Sanders’ Spotlight

  • With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports.
  • “Undisputed” and “First Take” should fight over access to Coach Prime — and his program — for the rest of the season.
Deion Sanders
Tim Heitman-USA TODAY Sports

Charles Barkley dislikes Skip Bayless. But the Godfather of “Embrace Debate” has one huge sports personality in his corner right now: Deion Sanders.

Since returning to the air on Aug. 28, Bayless has landed the red-hot Colorado coach not once but twice for live interviews on his revamped FS1 morning show “Undisputed Live.” Sanders’ interview after beating TCU in Week 1 has drawn nearly 1 million views on YouTube.

With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports. 

Sanders is the biggest interview “get” in sports TV right now. Both Bayless and new partner Michael Irvin have relationships with Sanders dating back to the mid-1990s, when Sanders and Irvin played for the Dallas Cowboys and Bayless covered the team.

Landing Coach Prime for the revamped “Undisputed” has given Bayless some bragging rights in his competition with former TV partners Stephen A. Smith and Shannon Sharpe of ESPN’s “First Take.” 

As usual, he goes all the way when Bayless supports a sports personality like Tom Brady or Tim Tebow. On “Undisputed,” Bayless hailed Sanders for pulling off the “greatest turnaround in college football history.” 

Naturally, Bayless is touting Coach Prime as a head coaching candidate for his beloved Dallas Cowboys.

“Deion Sanders would be SENSATIONAL as the Dallas Cowboys head coach,” Bayless tweeted to his 3.2 million followers. “I’m talking Super Bowls, plural.”

Added Bayless on his podcast: “I believe with all my heart and soul in Deion Sanders’ ability to do anything in life. But especially to coach. College football, pro football. If he puts his mind to it, he will beat you. I used to say about Tom Brady, ‘That’s one man I don’t bet against.’ Deion Sanders is another man I don’t  bet against.”

But ESPN’s Smith and Sharpe are rapidly catching up regarding media access to Coach Prime. 

On Friday morning, Smith, Sharpe, and Molly Qerim took “First Take” live on location in Boulder. Sanders and his quarterback son Shedeur Sanders, two-way star Travis Hunter, and Pat McAfee appeared on the show.

Coach Prime gave the “First Take” trio a gift of his signature sunglasses. Qerim called him a “friend of the show.” 

Sanders shot down the suggestion he’s headed for the NFL during his appearance. “I like it in Boulder. I love it right here,” he said as Buffs fans cheered.

Sharpe Boosts ‘First Take’ Ratings, Leaving Bayless Behind

ESPN’s “First Take” continues to dwarf Fox’s “Undisputed” in ratings.
September 14, 2023

Meanwhile, McAfee is also taking his show on the road to Boulder. He boasted a loaded guest schedule Friday, including Sanders, Smith, The Rock, and Aaron Rodgers, fresh off his season-ending injury on “Monday Night Football.”

On Saturday, ESPN’s “College GameDay” and “SportsCenter” will set the table for ESPN’s 10 p.m. ET telecast of Colorado vs. Colorado State.

Despite not having broadcast rights to the game, Fox Sports’ “Big Noon Kickoff” will return to Boulder for the second week in a row. Rob Gronkowski and Lil Wayne will be special guests. 

To keep the peace between the rival college pregame shows, Sanders is scheduled to appear on both “GameDay” and “Big Noon Kickoff.”

Sanders didn’t appear on “Undisputed” on Friday. This is the second week in a row that Smith and Sharpe have personally courted Sanders in Boulder.

On their own time, they jetted out last Saturday to watch Sanders’ Buffs go 2-0. 

Smith tweeted a video of him hugging it out with Sanders to his 5.8 million followers. 

“My brother,” he wrote.

Look for Bayless’ “Undisputed” and Smith/Sharpe’s “First Take” to fight over access to Coach Prime — and his program — for the rest of the season.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Adam Schefter Nearing Long-Term ESPN Extension

The agreement would keep Schefter under contract into the 2030s.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jun 25, 2023; Harrison, New Jersey, USA; Carli Lloyd before the game between the Chicago Red Stars and NJ/NY Gotham FC at Red Bull Arena. Mandatory Credit: Dennis Schneidler-USA TODAY Sports

Carli Lloyd Didn’t Pull Punches After USMNT World Cup Exit

Lloyd said Team USA played “scared” during its loss to Belgium.
podcast thumbnail mobile
Front Office Sports Today

Record Betting on USMNT Loss, U.S. Soccer Splits Payout, Potential LIV Golf Layoffs, Bieber headlines World Cup halftime

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Jacob Tobey Out as Spurs Announcer After Affair Allegation

Tobey had been calling Spurs games since 2024.
Mar 28, 2024; Montreal, Quebec, CAN; View of a Philadelphia Flyers logo on a jersey worn by a member of the team against the Montreal Canadiens during the second period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports
July 8, 2026

Flyers Owner Remains in Limbo Amid Comcast Spin-Off

Sources say Comcast Spectacor’s long-term home is still unclear.
July 1, 2026; Santa Clara, California, U.S.; Christian Pulisic of the U.S. Mandatory Credit: David Gonzales-Imagn Images
July 9, 2026

It’s Open Season on Christian Pulisic After USMNT World Cup Exit

Ex-U.S. soccer stars have been among Pulisic’s most prominent critics.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images
July 7, 2026

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images
July 7, 2026

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.
conor mcgregor UFC
July 6, 2026

CBS Passes on UFC 329 Prelims Despite Conor McGregor’s Return

McGregor hasn’t fought since 2021.
July 1, 2026; Santa Clara, California, U.S.; Folarin Balogun of the U.S. celebrates scoring their first goal. Mandatory Credit: Phil Noble-Reuters via Imagn Images
Opinion
July 6, 2026

Hot Takes on Folarin Balogun Red-Card Appeal Miss the Mark

FIFA has confirmed Balogun will be eligible to play on Monday.