Thursday, June 4, 2026

Media Battle Heats Up As Skip Bayless, Stephen A. Smith Vie for Deion Sanders’ Spotlight

  • With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports.
  • “Undisputed” and “First Take” should fight over access to Coach Prime — and his program — for the rest of the season.
Deion Sanders
Tim Heitman-USA TODAY Sports

Charles Barkley dislikes Skip Bayless. But the Godfather of “Embrace Debate” has one huge sports personality in his corner right now: Deion Sanders.

Since returning to the air on Aug. 28, Bayless has landed the red-hot Colorado coach not once but twice for live interviews on his revamped FS1 morning show “Undisputed Live.” Sanders’ interview after beating TCU in Week 1 has drawn nearly 1 million views on YouTube.

With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports. 

Sanders is the biggest interview “get” in sports TV right now. Both Bayless and new partner Michael Irvin have relationships with Sanders dating back to the mid-1990s, when Sanders and Irvin played for the Dallas Cowboys and Bayless covered the team.

Landing Coach Prime for the revamped “Undisputed” has given Bayless some bragging rights in his competition with former TV partners Stephen A. Smith and Shannon Sharpe of ESPN’s “First Take.” 

As usual, he goes all the way when Bayless supports a sports personality like Tom Brady or Tim Tebow. On “Undisputed,” Bayless hailed Sanders for pulling off the “greatest turnaround in college football history.” 

Naturally, Bayless is touting Coach Prime as a head coaching candidate for his beloved Dallas Cowboys.

“Deion Sanders would be SENSATIONAL as the Dallas Cowboys head coach,” Bayless tweeted to his 3.2 million followers. “I’m talking Super Bowls, plural.”

Added Bayless on his podcast: “I believe with all my heart and soul in Deion Sanders’ ability to do anything in life. But especially to coach. College football, pro football. If he puts his mind to it, he will beat you. I used to say about Tom Brady, ‘That’s one man I don’t bet against.’ Deion Sanders is another man I don’t  bet against.”

But ESPN’s Smith and Sharpe are rapidly catching up regarding media access to Coach Prime. 

On Friday morning, Smith, Sharpe, and Molly Qerim took “First Take” live on location in Boulder. Sanders and his quarterback son Shedeur Sanders, two-way star Travis Hunter, and Pat McAfee appeared on the show.

Coach Prime gave the “First Take” trio a gift of his signature sunglasses. Qerim called him a “friend of the show.” 

Sanders shot down the suggestion he’s headed for the NFL during his appearance. “I like it in Boulder. I love it right here,” he said as Buffs fans cheered.

Sharpe Boosts ‘First Take’ Ratings, Leaving Bayless Behind

ESPN’s “First Take” continues to dwarf Fox’s “Undisputed” in ratings.
September 14, 2023

Meanwhile, McAfee is also taking his show on the road to Boulder. He boasted a loaded guest schedule Friday, including Sanders, Smith, The Rock, and Aaron Rodgers, fresh off his season-ending injury on “Monday Night Football.”

On Saturday, ESPN’s “College GameDay” and “SportsCenter” will set the table for ESPN’s 10 p.m. ET telecast of Colorado vs. Colorado State.

Despite not having broadcast rights to the game, Fox Sports’ “Big Noon Kickoff” will return to Boulder for the second week in a row. Rob Gronkowski and Lil Wayne will be special guests. 

To keep the peace between the rival college pregame shows, Sanders is scheduled to appear on both “GameDay” and “Big Noon Kickoff.”

Sanders didn’t appear on “Undisputed” on Friday. This is the second week in a row that Smith and Sharpe have personally courted Sanders in Boulder.

On their own time, they jetted out last Saturday to watch Sanders’ Buffs go 2-0. 

Smith tweeted a video of him hugging it out with Sanders to his 5.8 million followers. 

“My brother,” he wrote.

Look for Bayless’ “Undisputed” and Smith/Sharpe’s “First Take” to fight over access to Coach Prime — and his program — for the rest of the season.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 2, 2026; San Antonio, TX, USA; San Antonio Spurs forward Victor Wembanyama (1) looks over during practice on media day for the 2026 NBA Finals at Frost Bank Center.

Will There Be a Wemby Effect for NBA Finals in France?

France will have two Finals broadcasters for the first time.

ACC’s Brazil CFB Game Scrapped With Return to Virginia

NC State and Virginia were set to face off in Rio de Janeiro.

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.

NHL Set to Enter Rights Talks With ESPN, TNT As Ratings Climb

The league’s recent run of heady viewership gives it greater bargaining power.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

Spurs-Thunder Outdraws Last Year’s NBA Finals 

The 2025 NBA Finals drew 10.27 million viewers.
June 2, 2026

CFP Tweaks Schedule to Avoid More Head-to-Head NFL Clashes

The CFP is taking new measures to avoid competition with the NFL.
June 2, 2026

Knicks Keep Mitchell Robinson Away From Media Amid Mystery Injury

Robinson is the longest-tenured Knick. 
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
Jason McIntyre
June 2, 2026

How FS1’s Jason McIntyre Became a Liga MX Minority Owner

“Half the battle in work and in life is justifying your existence.”
Lee Corso puts on the Brutus helmet as he makes his final pick between Kirk Herbstreit and Pat McAfee prior to the NCAA football game between the Ohio State Buckeyes and the Texas Longhorns at Ohio Stadium on Aug. 30, 2025.
exclusive
June 1, 2026

Pat McAfee in Early Extension Talks With ESPN

McAfee’s current five-year deal with ESPN isn’t up until 2028.
June 1, 2026

Myles Garrett Trade Makes All-In Rams an Even Bigger TV Draw

The Super Bowl LXI favorite goes even more all-in.
June 1, 2026

NHL Ratings Near Record Levels—and Now All-U.S. Stanley Cup Final Is Here

An all-U.S. matchup and broadcast TV exposure will likely expand the viewership.