Thursday, November 12, 2026

Media Battle Heats Up As Skip Bayless, Stephen A. Smith Vie for Deion Sanders’ Spotlight

  • With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports.
  • “Undisputed” and “First Take” should fight over access to Coach Prime — and his program — for the rest of the season.
Deion Sanders
Tim Heitman-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Charles Barkley dislikes Skip Bayless. But the Godfather of “Embrace Debate” has one huge sports personality in his corner right now: Deion Sanders.

Since returning to the air on Aug. 28, Bayless has landed the red-hot Colorado coach not once but twice for live interviews on his revamped FS1 morning show “Undisputed Live.” Sanders’ interview after beating TCU in Week 1 has drawn nearly 1 million views on YouTube.

With a 2-0 start, Sanders’ No. 18 Buffaloes are the biggest story in college football right now, if not all sports. 

Sanders is the biggest interview “get” in sports TV right now. Both Bayless and new partner Michael Irvin have relationships with Sanders dating back to the mid-1990s, when Sanders and Irvin played for the Dallas Cowboys and Bayless covered the team.

Landing Coach Prime for the revamped “Undisputed” has given Bayless some bragging rights in his competition with former TV partners Stephen A. Smith and Shannon Sharpe of ESPN’s “First Take.” 

As usual, he goes all the way when Bayless supports a sports personality like Tom Brady or Tim Tebow. On “Undisputed,” Bayless hailed Sanders for pulling off the “greatest turnaround in college football history.” 

Naturally, Bayless is touting Coach Prime as a head coaching candidate for his beloved Dallas Cowboys.

“Deion Sanders would be SENSATIONAL as the Dallas Cowboys head coach,” Bayless tweeted to his 3.2 million followers. “I’m talking Super Bowls, plural.”

Added Bayless on his podcast: “I believe with all my heart and soul in Deion Sanders’ ability to do anything in life. But especially to coach. College football, pro football. If he puts his mind to it, he will beat you. I used to say about Tom Brady, ‘That’s one man I don’t bet against.’ Deion Sanders is another man I don’t  bet against.”

But ESPN’s Smith and Sharpe are rapidly catching up regarding media access to Coach Prime. 

On Friday morning, Smith, Sharpe, and Molly Qerim took “First Take” live on location in Boulder. Sanders and his quarterback son Shedeur Sanders, two-way star Travis Hunter, and Pat McAfee appeared on the show.

Coach Prime gave the “First Take” trio a gift of his signature sunglasses. Qerim called him a “friend of the show.” 

Sanders shot down the suggestion he’s headed for the NFL during his appearance. “I like it in Boulder. I love it right here,” he said as Buffs fans cheered.

Sharpe Boosts ‘First Take’ Ratings, Leaving Bayless Behind

ESPN’s “First Take” continues to dwarf Fox’s “Undisputed” in ratings.
September 14, 2023

Meanwhile, McAfee is also taking his show on the road to Boulder. He boasted a loaded guest schedule Friday, including Sanders, Smith, The Rock, and Aaron Rodgers, fresh off his season-ending injury on “Monday Night Football.”

On Saturday, ESPN’s “College GameDay” and “SportsCenter” will set the table for ESPN’s 10 p.m. ET telecast of Colorado vs. Colorado State.

Despite not having broadcast rights to the game, Fox Sports’ “Big Noon Kickoff” will return to Boulder for the second week in a row. Rob Gronkowski and Lil Wayne will be special guests. 

To keep the peace between the rival college pregame shows, Sanders is scheduled to appear on both “GameDay” and “Big Noon Kickoff.”

Sanders didn’t appear on “Undisputed” on Friday. This is the second week in a row that Smith and Sharpe have personally courted Sanders in Boulder.

On their own time, they jetted out last Saturday to watch Sanders’ Buffs go 2-0. 

Smith tweeted a video of him hugging it out with Sanders to his 5.8 million followers. 

“My brother,” he wrote.

Look for Bayless’ “Undisputed” and Smith/Sharpe’s “First Take” to fight over access to Coach Prime — and his program — for the rest of the season.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 3, 2026; Fort Collins, Colorado, USA; Oregon State Beavers wide receiver Jesse Legree (12) catches a pass from quarterback Braden Atkinson (2) in the second half against the Colorado State Rams at Sonny Lubick Field at Canvas Stadium. Mandatory Credit: Andrew Rydland-Imagn Images

Oregon State Keeps Its Star QB-WR Duo Amid $48M Fundraising Push

An Alabama-style front office and a $24M gift have fueled OSU’s turnaround.

NFL Viewership Climbs As ESPN, Amazon Deliver Double-Digit Gains

ESPN and Amazon have generated significant audience increases.
Nov 8, 2026; Madrid, ESP; A general overall view of the 2026 NFL Madrid Game at an empty Bernabeu Stadium. Mandatory Credit: Kirby Lee-Imagn Images

NFL Network’s Europe Games Average a Record 6.9M in First ESPN Season

NFL Network games this season also stream on the ESPN app.
Former New Orleans Saints quarterback Drew Brees on the field prior to the start of a week 6 NFL football game between New York Giants and New Orleans Saints on Sunday, Oct. 18, 2026, at MetLife Stadium in East Rutherford, NJ.
Exclusive

Drew Brees Wants to Succeed Troy Aikman on Monday Night Football

Greg Olsen and Tony Romo are other potential candidates.
podcast thumbnail mobile
Front Office Sports Today

11/12/26 – LIV Liquidation Plan, Polymarket Layoffs, Russini’s Crashed Debut

0:00

Featured Today

West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
Exclusive

NBA Doubles Down on Kenny Beecham, Enjoy Basketball

Enjoy Basketball previously had a three-episode pilot deal with the league.
Dianna Russini BetUS
November 11, 2026

Russini’s Return Hits 45-Minute Delay, Sidesteps Vrabel Scandal

Russini did joke about memes that have been made about her.
November 11, 2026

Mike Tomlin Knows Coaching Talk Is ‘Going to Come Up’ Soon

The ex-Steelers coach is “enjoying” his NBC Sports role.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Feb 10, 2022; Los Angeles, CA, USA; Dianna Russini appears on the red carpet prior to the NFL Honors awards presentation at YouTube Theater. Mandatory Credit:
November 10, 2026

10 Burning Questions About Dianna Russini’s Sports-Media Comeback

Plenty of questions remain ahead of Russini’s upcoming return.
November 9, 2026

‘We Believe in Sports’: Skydance Combining HBO Max, Paramount+

Those services have rights to the NFL, MLB, NHL, NASCAR, and more.
November 9, 2026

Dianna Russini Announces New Show With Offshore Sportsbook

BetUS announced ‘The Russini Report’ on Monday.
November 8, 2026

Mike Tirico Out for ‘Sunday Night Football’ With ‘Health Issue’

The game was set to be Tirico’s 300th NFL broadcast.