Thursday, July 16, 2026

Mark Cuban Rides Dogecoin’s Meteoric Surge

Derick E. Hingle-USA TODAY Sports/Design: Alex Brooks

Dogecoin spiked as high as 500% in the past week to reach a market cap of over $50 billion, and billionaire Mark Cuban could be a part of the reason why.

The Cuban-owned Dallas Mavericks began accepting Dogecoin as payment for tickets and merchandise in March. This week, Cuban tweeted that the team’s sales in Dogecoin had increased 550% in the last month, totaling more than 122,000 Doge in merchandise. 

The “Shark Tank” star went on to say that the Mavs will “never sell one single Doge ever.” Some say his statement one-upped Elon Musk’s investment in the cryptocurrency. Musk has called himself the “CEO of Dogecoin.”

Cuban’s interest in cryptocurrency isn’t new. This week, he made an investment in CryptoSlam, an NFT data aggregator, through his venture capital enterprise Radical Investments. The Mavericks began accepting Bitcoin in 2019.

While some worry that Dogecoin’s sudden spike is the sign of a bubble, Cuban compared the cryptocurrency’s rise to the dot-com boom that made him a billionaire.

The “meme” coin has risen more than 3,000% since the start of the year. “I have no idea what it means,” Cuban told CNBC. “But I do know that supply and demand is undefeated. So it will find its level.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 3, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Robert Deutsch-Imagn Images

Dusty May Believes NIL Era Experience Will Aid NBA Transition

May is the first college coach to make the jump since 2019.
Michigan Wolverines head coach Dusty May talks with his team Monday, April 6, 2026, during the NCAA men's basketball tournament national championship game against the UConn Huskies at Lucas Oil Stadium in Indianapolis.

Mavericks Hire Dusty May From Michigan

May led Michigan to the national championship in April.

Stars Arena Move Deepens Downtown Dallas Sports Exodus

Both the Stars and Mavericks are seeking to build new arenas.
Mark Cuban

Mark Cuban: ‘Betting Isn’t the Problem’

These wagers have been behind the recent MLB and NBA gambling scandals.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With USWNT Alumni Julie Ertz & Kealia Watt

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.