Patrick Mahomes NIL Deals Continue Texas Tech’s Money Rush

The Mahomes money continues to flow at Texas Tech.

Patrick Mahomes announced NIL deals with several Red Raiders on Friday, signing six athletes across multiple sports to his Mahomes Adidas Brand and launching “Team Mahomes.”

The six athletes will come from football, softball, baseball, women’s soccer, women’s basketball, and men’s golf. The football athlete is wide receiver Micah Hudson, the highest-rated recruit in school history, and the softball athlete is ace NiJaree Canady, who signed a deal worth more than $1 million with the university’s Matador Club collective to transfer from Stanford.

Jasmine Shavers (women’s basketball), Matthew Comegys (men’s golf), TJ Pompey (baseball), and Sam Courtwright (women’s soccer) are also in the campaign.

The total dollar amount for Mahomes’s deals aren’t public yet.

The news comes a day after Mahomes and his wife, Brittany, announced a $5 million donation to the school’s $242 million stadium upgrades.

Adidas became the official apparel brand of Texas Tech on July 1. The official social media account for the athletic department posted a video with “Adidas” written on a giant piece of tape covering the field, and when the tape was removed, the company logo and Mahomes’s signature “Gladiator” logo were revealed. The video referenced Mahomes’s 2019 cover-up of the Under Armour logo on a Texas Tech T-shirt at the men’s basketball national title game.

Mahomes is the latest in a trend of prominent athletes bringing their sponsors back to their alma maters. Blake Griffin brought Air Jordan to Oklahoma, James Harden signed with Adidas the same year Arizona State did and has continually made signature Sun Devil editions, and Stephen Curry helped bring Under Armour to Davidson.