• Loading stock data...
Saturday, June 28, 2025
exclusive
Executives

LIV Golf Adds Leadership Trio As COO Exits

  • Former Buccaneers executive Atul Khosla exited as COO after nearly a year on the job.
  • Three execs from Performance 54 step in to assist commissioner Greg Norman.
Atul Khosla on the seventh green during the Pro-Am tournamen
John David Mercer-USA TODAY Sports

Some of the architects of LIV Golf have joined commissioner Greg Norman to run the day-to-day operations of the rival golf circuit after the recent departure of COO Atul Khosla. 

Gary Davidson, Richard Marsh, and Jed Moore — executives at the international golf consulting firm Performance 54 — helped secure billions of dollars in funding from the Saudi Public Investment Fund Program to launch LIV Golf and developed key aspects of the tour. 

The three have been brought in ahead of LIV Golf’s second season, a source with knowledge of the development told Front Office Sports. 

Khosla, a former Tampa Bay Buccaneers executive, parted ways with LIV Golf amicably, the source said. 

LIV Golf’s major revelations of late have been off the course. 

  • Its major offseason focus is securing a media rights deal in the U.S. 
  • An antitrust lawsuit against the PGA Tour is progressing. While a trial isn’t slated to begin until 2024, discovery uncovered that the PGA Tour and a PR firm “organized and likely funded” a 9/11 protest group. 
  • A separate antitrust investigation by the Department of Justice into the PGA Tour is ongoing.  

More Additions?

LIV landed Phil Mickelson, Brooks Koepka and other major names on the PGA Tour for its first season. Norman told bunkered that Rory McIlroy, Jordan Spieth, and Justin Thomas are welcome as well. 

“We exist for the players, so we will always have an open door,” Norman said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Apr 5, 2024; Cleveland, OH, USA; Iowa Hawkeyes guard Caitlin Clark (22) and Connecticut Huskies guard Paige Bueckers (5) react in the second quarter in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

With Caitlin Clark’s Status Unclear, Fever-Wings Get-In Tix Down 40%

It should be the first professional face-off between Paige Bueckers and Caitlin Clark.

Featured Today

Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Apr 10, 2025; Washington, District of Columbia, USA; (L-R) Washington Capitals owner Ted Leonsis, Capitals left wing Alex Ovechkin (8), Ovechkin's wife Nastya, and sons Sergei and Ilya watch a video during a ceremony honoring Ovechkin's becoming the NHL all-time goals leader prior to the Capitals' game against the Carolina Hurricanes at Capital One Arena.

Ted Leonsis Says His $7B Sports Empire Beats the NFL Model

Why synergy is the future of sports ownership.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.
April 14, 2025

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
April 25, 2025

The Former NBA Agent Who Became a Pickleball Deputy Commissioner

Chris Patrick went from representing Jimmy Butler to pickleball deputy commissioner.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
March 13, 2025

Junior Bridgeman Was the Prototype for Business Success After Sports

He started with Wendy’s franchises, later expanding into bottling, magazines, and more.
Feb 12, 2023; Glendale, Arizona, US; A$AP Rocky on the sideline after halftime during Super Bowl LVII at State Farm Stadium.
February 27, 2025

A$AP Rocky Could Be Latest Celebrity Owner in English Soccer

Following his acquittal, the rapper is closer to owning Tranmere Rovers.
Oct 23, 2024; Miami, Florida, USA; Miami Heat president Pat Riley addresses the crowd during the Pat Riley Court dedication ceremony at halftime at Kaseya Center.
February 14, 2025

Here’s Where Pat Riley’s Three-Peat Trademark Money Goes

Riley has the phrase trademarked despite having no three-peat of his own.
Dec 1, 2024; Landover, Maryland, USA; Washington Commanders general manager Adam Peters (L) talks with Commanders owner Josh Harris (R) on the field prior to the game against the Tennessee Titans at Northwest Stadium.
December 4, 2024

CEO Leaves $13 Billion Soup Company to Run Commanders

The new president will lead the planning and development of the team’s stadium.