Thursday, September 17, 2026

Liberty Media Looks to Turn Corner After Losses

Photo: J. Getz/K. Jairaj-USA TODAY/Design: Alex Brooks

Liberty Media has faced its fair share of struggles during the pandemic, a reality confirmed by the release of its Q4 and full-year 2020 earnings reports this week.  

Forbes named Liberty Media 2021’s world’s most valuable sports empire at $13 billion, but the mass media company that owns the Atlanta Braves, Formula One, and SiriusXM saw a plunge in revenue across its sports holdings.

The Braves Group recorded $178 million in revenue for 2020, down from $476 million in 2019.

“The decrease in baseball revenue for the full year was primarily driven by fewer games held without fans, which led to lower ballpark operations revenue,” the company said. “Fewer games also negatively impacted broadcasting revenue.”

Formula One Group also reported a significant decrease in revenue — from $2 billion in 2019 to $1.1 billion in 2020 — but the racing giant isn’t slowing down.

“We are planning a record-setting 23-race calendar in 2021 and continue to work with governments, promoters, and local organizations as we navigate COVID-19 protocols,” said Stefano Domenicali, president and CEO at Formula One.

Despite the setbacks in sports, Liberty was able to lean on SiriusXM. Live Nation — a part of Sirius XM — saw a 3% increase in revenue to over $8 billion from its 2019 fiscal year revenue of $7.8 billion, thanks to alternative events it offered.

Last month, Liberty Media’s SPAC went public through a $500 million IPO. Shares rose 27.5% on its first day of trading.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

F1 Plans 2027 Middle East Return Despite Iran War

F1’s first two 2027 races are scheduled for Bahrain and Saudi Arabia.
Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”

Kalshi Lands 5 MLB Teams as Prediction-Market Boom Continues

Other teams are maintaining distance from the industry.
Mar 28, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves minority owners Marc Lore and Alex Rodriguez celebrate the team's win over the Phoenix Suns at Target Center

Why Flood of NBA Team Sales Isn’t Slowing

Often it’s less about love of team, more about love of returns.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
Brian Windhorst ESPN

Brian Windhorst Discusses Global Podcast Tour, LeBron’s Fanatics Deal

Windhorst also discussed the Clippers’ punishment and LeBron’s potential commute.
Mike Tomlin NBC Sports
Opinion
September 17, 2026

Sports Media Winners and Losers From the Start of Football Season

There were plenty of sports media happenings across college and the NFL.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 17, 2026

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Oct 2, 2025; Inglewood, California, USA; Los Angeles Rams mascot Rampage (center) visits Ryan Fitzpatrick (left) and Andrew Whitworth on the Prime Thursday Night Football set at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
September 16, 2026

Why Fitzpatrick and Whitworth Won’t Trade Studio for the Booth

The Prime Video analysts also weighed in on the Rams’ Week 1 loss.
Jun 24, 2024; Eugene, OR, USA; NBC Sports broadcaster Mike Tirico during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports
September 16, 2026

Tirico Addresses Michael Jordan’s NBC Exit, Hopeful He’ll Return

Jordan served as a “special contributor” for NBC last season.
Dec 25, 2025; Kansas City, Missouri, USA; General view of the Amazon Prime Thursday Night Football logo at GEHA Field at Arrowhead Stadium.
September 16, 2026

Amazon’s Bills-Lions Game Shows Established NFL Presence

The streamer will begin the season with the new Highmark Stadium opening.
September 15, 2026

ABC Draws Record 3.2M Viewers for US Open Men’s Final

Alexander Zverev defeated Ben Shelton to claim his second Grand Slam title.