• Loading stock data...
Monday, October 20, 2025

LeBron, KD Investing In Fanatics’ Mitchell & Ness

  • Fanatics purchased a 75% stake in Mitchell & Ness in February.
  • The deal valued Mitchell & Ness at $250 million.
lebron-james-kevin-durant
Bob Donnan-USA TODAY Sports

Vintage sports jersey maker Mitchell & Ness is adding athletes to its already impressive celebrity investor list.

LeBron James, Kevin Durant, Chris Paul, CJ McCollum, Devin Booker, James Harden, Joel Embiid, and Odell Beckham Jr. are investing in the company in which Fanatics purchased a 75% stake at a $250 million valuation in February — five times the amount Adidas sold it for in 2016 to Juggernaut Capital Partners.

  • The remaining 25% went to a celebrity cohort including Maverick Carter, Jay-Z, Meek Mill, Lil Baby, and the D’Amelio family.
  • The athletes, as well as Kevin Hart, Rich Paul, Rich Kleiman, Scooter Braun, and Steve Stoute, will be part of the cohort.

Financial terms of the deal weren’t disclosed.

Fanatics CEO Michael Rubin told CNBC that Mitchell & Ness grew 30% this year, making it a $350 million business. 

“Athletes, celebrities, and artists are sick of just getting checks, they want to make money from equity,” Rubin said. “They want to be partners in these businesses.”

Fanatics is valued at $27 billion.

League Lock

Mitchell & Ness, which operates as a separate brand from Fanatics, secured a deal with the NHL, NHLPA, and NHL Alumni Association in June to collaborate on licensed apparel and accessories. 

At the time of the announcement, the company said the first products will be available in November.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Sponsored

FOS Holiday Gift Guide 2024

The Front Office Sports Holiday Gift Guide is back, featuring an exclusive lineup of athlete-owned brands that sports fans will love.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.