Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

NHL Scores Licensing Deal with Mitchell & Ness

  • The deal covers all 32 NHL franchises.
  • Michell & Ness has also signed deals with the NHLPA and NHL Alumni Association.
NHL
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

Jamie Erdahl joins to discuss her career and the growth of “Good Morning Football.”
Listen Now
September 25, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

The NHL has secured a deal with Mitchell & Ness that will see the two entities collaborate on licensed apparel and accessories. 

“Mitchell & Ness is at the cross-section of fashion, streetwear, culture, and authenticity, which is a sweet spot for hockey fans,” said NHL CBO and senior executive VP Brian Jennings. 

  • No terms of the deal have been disclosed.
  • It covers all 32 NHL franchises.
  • Michell & Ness has also signed deals with the NHLPA and NHL Alumni Association.
  • The first collection of products will be available in November 2022. 

The vintage sports jersey maker was acquired by Fanatics and several high-profile investors in February in a deal valued at $250 million — five times the amount Adidas sold it for to Juggernaut Capital Partners in 2016. 

Investors in the acquisition included entrepreneur Maverick Carter, rappers Jay-Z, Meek Mill, and Lil Baby, and the TikTok-famous D’Amelio family. The consortium of investors own 25% of Mitchell & Ness, while the remaining stake is held by Fanatics — which is valued at $27 billion. 

Perfect Timing 

NHL commissioner Gary Bettman claims the league is set to generate a record $5.2 billion in revenue for the 2021-22 season, which concluded last week when the Colorado Avalanche defeated Tampa Bay Lightning in the Stanley Cup Final.

As a result, the league has raised its salary cap for the 2022-23 season to $82.5 million, marking the first increase in three years.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

The in-market KnightTime+ streaming service will offer 69 regular-season games.

Vegas Golden Knights Launch New Streaming Model Amid RSN Fallout

The KnightTime+ streaming service will offer 69 regular-season games.

New Senators Owner Andlauer Stresses Caution In Arena Pursuit

New team owner to sell separate minority stake in Montreal Canadiens.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Ottawa-Senators

Andlauer Completes Record $950M Senators Acquisition

Long-awaited pact follows three months of due diligence, league review
podcast thumbnail mobile
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

0:00
0:00

Featured Today

Rob-Manfred-MLB

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
Savannah-Bananas
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Hollywood Writers' Deal Would Boost Sports Networks and Agencies

Several major sports media entities, talent agencies exposed to strike's effects
September 21, 2023

TKO Makes First Big Move After WWE-UFC Merger

Investors drop TKO shares by 15% following SmackDown rights deal
September 15, 2023

Goldman Sachs Opens Door For Clients To Invest In Sports Teams

Firm initiative opens new opportunities for wealthiest clients
An Everton player displays shirt sponsor Stake.com, a gambling company, during a match.
September 15, 2023

Everton Acquisition By 777 Partners Extends U.S. Presence in Premier League

American entities now control half of Premier League clubs
September 12, 2023

TKO $21B Merger Closes With Aggressive Ambitions

Newly created company looks to accelerate existing growth trajectory
CAA
September 7, 2023

Pinault Completes Landmark $7B Acquisition Of CAA

Major talent agency now in control of French billionaire
PFL Bellator
exclusive
September 1, 2023

Professional Fighters League in Discussions to Acquire Bellator

The Professional Fighters League is seeking to purchase Bellator MMA.
CAA logo on side on building
August 31, 2023

French Billionaire Nears $7B Deal For Talent Agency CAA

Pinault showing confidence in agency business despite existential challenges