Tuesday, July 21, 2026

Lane Kiffin Is at the Center of a Three-School SEC Storm

LSU and Florida are preparing offers for Ole Miss’s Lane Kiffin that could make him the highest-paid coach in college football.

Petre Thomas-Imagn Images

Ole Miss is having a remarkable season and is closing in on its first CFP appearance with a 10–1 mark heading into Friday’s Egg Bowl at Mississippi State. But the success has put a target on head coach Lane Kiffin, who has turned into the hottest coaching candidate in the SEC.

Kiffin is set to receive offers worth around $13 million to $14 million per year from LSU and Florida, according to On3. The offers are also expected to come with at least $25 million in NIL (name, image, and likeness) roster investment. 

CBS Sports reported that the Tigers, who are in the middle of a $53 million buyout dispute with former head coach Brian Kelly, are expected to offer a seven-year deal worth more than $98 million. That deal would mean a contract worth at least $14 million annually.

Kiffin’s Costly Crossroads

The 50-year-old coach could also choose to stay put, as Ole Miss is expected to offer him a similar deal. If Kiffin leaves for Florida or LSU, he would have to pay a $4 million fee to Ole Miss. 

Kiffin, who took over at Ole Miss in 2020, has four years remaining on a deal that pays him $9 million annually. He currently is the 10th-highest-paid college football coach in the country, but a deal averaging around $13 million annually would put him around the same range as Georgia’s Kirby Smart, the highest-paid coach in the land.

Denials, Deadlines, and Drama

Speculation about Kiffin’s decision heightened last week when it was reported that his family was seen visiting the campuses of the two conference rivals in Baton Rouge and Gainesville. Multiple outlets also reported that Kiffin was expected to decide on his future before the Egg Bowl after he was given the game as a deadline by Ole Miss AD Keith Carter. 

But Kiffin denied the reports Tuesday while appearing on The Pat McAfee Show.

“That’s absolutely not true,” Kiffin said. “There’s been no ultimatum or anything like that at all. So, I don’t know where that came from, like a lot of stuff that comes out there. We’re having a blast. I love it here.”

Carter, however, said Friday that an announcement on Kiffin’s future will come the day after the Rebels play their in-state rivals.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 29, 2025; Atlanta, Georgia, USA; ESPN MNF broadcaster Ryan Clark shown on set prior to the game between the Los Angeles Rams against the Atlanta Falcons at Mercedes-Benz Stadium. Mandatory Credit: Dale Zanine-Imagn Images

ESPN Layoffs Begin With Ryan Clark

More ESPN layoffs are expected this week.

Why WNBA Union Won’t Monetize Viral Sophie Cunningham Incident  

Cunningham can still use her own NIL to license the image.

Judge Hits Brakes on CBS Sports, TNT Sports Parent Merger

A judge approves a request for a temporary restraining order.
Kyle Brandt ESPN

Kyle Brandt Joins ‘Get Up’ as ESPN Furthers NFL Network Integration

Other NFL Network talents have appeared on ESPN in recent weeks.
podcast thumbnail mobile
Front Office Sports Today

CFB Analyst ⁨Josh Pate⁩ on Michigan Chaos, ESPN, McAfee, the Trump Interview, & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Oct 11, 2025; Los Angeles, California, USA; Michigan Wolverines head coach Sherrone Moore in the second half against the USC Trojans at United Airlines Field at the Los Angeles Memorial Coliseum.

Michigan Athletics Investigation of Moore Affair Finds ‘Poor Oversight’

But misconduct was not “widespread throughout the department.”
Michigan athletic director Warde Manuel speaks before the Frozen Four semifinals at T-Mobile Arena in Las Vegas on Thursday, April 9, 2026
July 15, 2026

Michigan Leaders Received Reports of Moore’s Affair

Former Michigan football coach Sherrone Moore was fired last December.
Michigan athletic director Warde Manuel watches warmups from the field before school's game against Ohio State at Ohio Stadium in Columbus.
July 20, 2026

Warde Manuel to Step Down as Michigan AD

The school announced Warde Manuel is stepping down at the end of the calendar year.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports
July 13, 2026

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
Michigan athletic director Warde Manuel, left, sits and laughs alongside head coach Dusty May and Yaxel Lendeborg during a celebration honoring the team’s NCAA men’s basketball national championship at Crisler Center in Ann Arbor on Saturday, April 11, 2026.
July 13, 2026

Michigan AD’s Position in Question As Investigation Findings Loom

The program has been marred by multiple scandals.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
July 9, 2026

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
July 8, 2026

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.