Intel Targets Gamers with New Graphics Chips

    • Intel rolled out new graphics chips at CES on Tuesday.
    • The company is seeking to challenge Nvidia in that market.

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Intel is ramping up its hardware capabilities as it expands in the gaming industry. 

The company said Tuesday that it has begun selling new PC gamer-focused graphics chips as it looks to challenge Nvidia in that market.

Intel has deals with Samsung, Dell, and Lenovo, among others, to offer the chips in 50 different models, the company announced at this week’s Consumer Electronics Show in Las Vegas. 

  • The company’s new set of chips target lower-end PCs which have less space and cooling capacity than other models.
  • Intel announced a total of 22 new CPUs, largely replacing the company’s current lineup.
  • Intel’s “Adjacent” wing of its consumer-focused segment, which includes graphics chips, earned $710 million in the fiscal quarter ending Sept. 25, 2021, down 34.6% year-over-year. The rest of the segment earned $9 billion, up 2% year-over-year.

Nvidia Still Final Boss

Nvidia reported Tuesday that its newest graphic chips will be in 160 PC models on Tuesday. The Santa Clara-based company’s gaming segment made $3.2 billion in the fiscal quarter ending Oct. 31, 2021, up 41.8% year-over-year.

Last month, the Federal Trade Commission sued to block a $74 billion merger between Nvidia and SoftBank-owned Arm, a chip technology company.