• Loading stock data...
Wednesday, June 19, 2024

Inside The Huddle: Using Sports to Drive Business Goals with Paul Beckles

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation.

Today, meet Paul Beckles: Director of Brand Partnerships at Athletes First Partners. Athletes First Partners is  a global sales and marketing agency representing the National Basketball Players Association and the National Basketball Retired Players Association.

Beckles is a graduate of Indiana University of Pennsylvania and is currently pursuing an MBA through Purdue University. After college, Beckles joined the sales staff of the Philadelphia 76ers growing in responsibility throughout his five plus years with the organization. He also held positions with Learfield IMG College and Translation LLC before joining Athletes First Partners.

READ MORE: Inside The Huddle: Brands & Sports Marketing with Lane Joyce

“I always gravitated to the revenue generation aspect of brand marketing,” Beckles says of his professional history. “It aligns with my competitive nature and allows me to creatively problem solve, develop impactful marketing campaigns, and collaborate with others.”

Through a strong sense of motivation and an ability to foster strong and productive relationships, Beckles has achieved a high level of success working with a number of NBA clients as well as the NFL, Champs Sports, and Nike over the course of his career. Beckles’ time working in the partnership space has also taught him the importance of creativity when it comes to achieving success.

“Take inspiration from other aspects of the industry, industries outside of your own and how people solve problems in those areas,” he says. “The amount of understanding that you have from a cultural standpoint can be very helpful in getting outside of a one-dimensional way of thinking and can lead to huge opportunities.”

READ MORE: Inside The Huddle: Brands & Sports Marketing with Sean Brown

In order to continue to grow, Beckles recommends that young sports professionals continue to learn and build an effective personal brand through contributions outside of your job description and networking.

“Develop your brand as some who is well versed in the areas that you are personally attached to. That’s a very big part of staying in tune with culture.” he says. “Bring all of the things you live into what you do every single day. There will constantly be opportunities to show how much you know about things other than what you’re supposed to be an expert in.”


Meet Paul and hear more of his thoughts on the current brand marketing space at the Front Office Sports Brand Marketing Huddle at the LA Stadium Premiere Center in Los Angeles, CA on July 11. For tickets and additional info, click here.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
May 10, 2024; Lake Forest, IL, USA; Chicago Bears quarterback Caleb Williams during a press conference before Chicago Bears rookie minicamp at Halas Hall.

Caleb Williams Launches Investment Firm Before Signing a Bears Contract

Williams announced 888 Midas for private equity, VC, and real estate deals.
Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.
podcast thumbnail mobile
Front Office Sports Today

The Major Implications of the SCOTUS Sports Betting Decision

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 21, 2024

Lawsuit: Florida Football Coaches Made False NIL Promises

The quarterback says UF backed out of a $13.85 million NIL agreement.
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
May 8, 2024

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.