• Loading stock data...
Saturday, May 18, 2024

Inside The Huddle: Brands & Sports Marketing with Sean Brown

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation.

Today, meet Sean Brown: Senior Marketing Director at Laundry Service. Brown will be one of the leaders of the huddle “More than Numbers: How Brands are Approaching Sports Marketing Today”.

Brown developed a passion for sports early in life hearing stories of his father’s basketball playing career at the University of Maryland and watching his hometown Pittsburgh Steelers, which his uncle Larry Brown played for and won four Super Bowls in the late 70’s. It was around the same time that Brown began to take notice of the power of marketing within sports.

“I grew up watching, playing and just being surrounded by sports culture,” Brown says. “And in the 1990’s, you really saw what marketing was doing with sports, specifically with Nike and other brands telling meaningful cool stories around athletes. That was very interesting to me. Eventually I realized there were people actually building out these story arcs and working on products. I always knew if I couldn’t physically play the game at a high level, I wanted to continue to be involved and immersed in sports professionally for the rest of my life. The business intrigues me, always has.”

Brown attended the University of Pittsburgh where he played basketball and subsequently graduated with a degree in marketing. His career has included stops at SLAM Magazine, Nike, and Super Heroic. He joined Laundry Service and Wasserman in 2017. The diversity in the types of companies he has been able to work for is something that Brown is able to appreciate in retrospect.

“I’ve been able to touch so many different facets of what this industry encompasses,” Brown says. “I really consider myself a multidisciplinary executive. I think the ability to be multifaceted and having various different experiences throughout my career with incredible companies in different forms has been beneficial to me whether that be media, sales, content or brand marketing.”

Brown’s early realization that he wanted to work in sports helped him find his way into the sports. A key piece of advice Brown gives to young professionals is to figure out their passions early and pursue them. His other piece of advice is to divide goals into a list of subgoals in order to make them more achievable.

“You’re going to have to go through some steps to get to your ultimate goal. It’s all a process you have to appreciate. I also had to think what’s the next step in my life? What’s the next step to being a better executive? Who am I helping? How am I helping them? What verticals of business haven’t I learned about that I would like to? What can I do to push myself and the company that I’m a part of forward?”

READ MORE: Inside The Huddle: Brands & Sports Marketing with Lane Joyce

As the world of sports marketing continues to constantly change, Brown reminds us how important it is for athletes and marketers alike to never stop learning.

“There are so many different and interesting ways now for an athlete to broaden their portfolio as a brand and the way that they portray themselves to the world,” says Brown. “You have athletes who have been famous since they were 14, 15 years old. You are a brand early with the increased prevalence of social media. So not only keeping up but being ahead of the curve with how marketing agencies, sports agencies, brands and athletes should communicate to the world is really important.”

Meet Sean and hear more of his thoughts on the current brand marketing space at the Front Office Sports Brand Marketing Huddle at the LA Stadium Premiere Center in Los Angeles, CA on July 11. For tickets and additional info, click here.

Copy Link
Link Copied
Link Copied

What to Read

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
Apr 5, 2024; Cleveland, OH, USA; Connecticut Huskies guard Paige Bueckers (5) reacts in the second quarter against the Iowa Hawkeyes in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

‘Full Court Press’ Is ESPN’s Best Sports Doc in Years, and a Sequel Is Coming

Sources say Paige Bueckers is already being eyed as one of the stars.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court


Featured Today

Mar 29, 2023; New York, New York, USA; American actors and comedians Chris Rock (left) and Ben Stiller sit court side during the third quarter between the New York Knicks and the Miami Heat at Madison Square Garden.

The Haves and Have-Nots: How the Knicks’ Celebrity Row Works

Unwritten rules, an expectation of quid pro quo, and nothing is free.
May 6, 2023; Miami Gardens, Florida, USA; Red Bull driver Max Verstappen (1) of the Netherlands walks through the garage area following qualifying for the Miami Grand Prix at Miami International Autodrome.
May 5, 2024

Max Verstappen Is Unstoppable. Is That Hurting F1 With New American Fans?

Formula One could be facing an inevitable plateau in the United States.
Apr 17, 2024; Tempe, Arizona, USA; Arizona Coyotes left wing Lawson Crouse (67) celebrates after scoring a goal during the third period against the Edmonton Oilers at Mullett Arena.
May 4, 2024

Everything to Know About the Coyotes’ Second Chance at NHL Life

The clock is ticking in order to restart a Phoenix expansion team.
April 28, 2024

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger

During a historic wave of development, drawings wield more power than ever.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.