• Loading stock data...
Saturday, January 11, 2025

Hyperice Rebrands, Unveils New Products

Hyperice/Design: Alex Brooks

Hyperice has rebranded as a “holistic high-performance wellness brand” following its acquisition of the meditation app Core.

The rebrand, unveiled Tuesday, comes with a new website and app update, plus the launch of five new products.

Core is the third company Hyperice has purchased in the last 18 months, giving it a stake in a meditation apps market estimated to reach $4.2 billion by 2027.

  • Last year, it acquired NormaTec, which makes cutting-edge pneumatic compression systems.
  • In January, it acquired RecoverX, a company specializing in intelligent thermal technology, in a deal valued in the eight-figure range.

Hyperice is approaching a $1 billion valuation and has been profitable the past five years, the company told Front Office Sports.

Last fall, Patrick Mahomes, Naomi Osaka, and Russell Westbrook participated in a $48 million funding round along with the NBA and an equity fund composed of all 32 NFL clubs. 

Mahomes and Osaka helped roll out Hyperice’s rebrand Tuesday, which included an unveiling of the Hyperice X — an “industry-first” contrast therapy device priced at $399.

The new Hypervolt 2 Pro will be present on sidelines in the NFL’s regular-season opener on Thursday as well, the company told FOS.

CEO Jim Huether said the transition from targeting elite athletes to both elite and everyday athletes is emphasized by a new slogan: “Do What You Love. More.”

Editor’s Note: Hyperice is an FOS partner.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA’s Game of the Year Draws 1.87 Million, Up 8% on Season..

The NBA is averaging 1.72 million viewers per game this year.
JJ Redick

Steve Kerr, JJ Redick Among Sports Figures Who Lost Homes in L.A...

Kerr said his family had owned the home since the 1960s.
Oct 12, 2022; Philadelphia, Pennsylvania, USA; Charlotte Hornets guard LiAngelo Ball before a game against the Philadelphia 76ers at Wells Fargo Center.

LiAngelo Ball Never Reached the NBA. His Song Has Taken It by..

“Tweaker” is No. 8 on Spotify’s U.S. Top 50 songs playlist.

The NBA’s Game of the Year Is Wednesday Night. Will Fans Watch?

OKC and Cleveland have the two best records in the NBA.

Featured Today

Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
January 9, 2025

Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off

How the CFP semifinal-bound Fighting Irish made their business model work.
Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.
January 3, 2025

The Biggest Changes to College Sports Are Coming in 2025

Sweeping developments could affect the college sports foundation this year.
Dec 31, 2024; Chicago, Illinois, USA; Chicago Blackhawks center Connor Bedard (98) walks out to the rink before the Winter Classic against the St. Louis Blues at Wrigley Field
January 1, 2025

Glitzy NHL New Year’s Eve Winter Classic Showcased Connor Bedard’s Star Power

The business of Bedard—on full display—is crucial for the NHL.
Peloton Bike

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
August 13, 2024

Federer’s On Brand Continues Surge, Challenging Sportswear Giants

Earnings weren’t all positive for On, causing a dip in its premarket stock price.
Peloton
May 2, 2024

Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks

The company has fallen from grace after roaring success in 2020.
October 18, 2023

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities.