• Loading stock data...
Sunday, March 30, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Auburn Will Pay Hugh Freeze $6.5M A Year Despite His Fraught Past

  • Auburn announced Hugh Freeze would be the program’s next head football coach.
  • Freeze comes with a beleaguered past in tow, but will still earn a reported average of $6.5 million a year.
New Auburn football head coach Hugh Freeze speaks to media
Jake Crandall / USA TODAY NETWORK

On Monday, Auburn announced Hugh Freeze would be the program’s next head football coach. 

Freeze, who has a solid regular- and bowl season record but no major accolades, won’t be making as much as other SEC coaches — five of whom are earning at least $9 million annually. 

But he’ll still earn a reported average of $6.5 million a year despite a beleaguered past. Auburn was even willing to shell out $3 million to steal Freeze away from Liberty.

  • Freeze resigned from Ole Miss in 2017 after a lawsuit revealed that he had made several calls to escorts. That wasn’t the only scandal, however — the news came out as part of an investigation into major recruiting violations. 
  • After he left the Rebels, multiple women accused Freeze of sexual misconduct during his time as a high school football coach. He denied these allegations at the time. 
  • In 2018, Freeze was hired at Liberty. But even in that role, he came under fire for sending DMs over Twitter to a student involved in a lawsuit against the university for mishandling sexual misconduct allegations. 
Ole Miss football head coach Lane Kiffin signals to players during college football game

Five SEC Football Coaches Will Average At Least $9M Annually

No other conference has as many coaches approaching or topping eight figures.
November 28, 2022

None of this baggage was a dealbreaker, however.

In a press conference on Tuesday, Auburn athletic director John Cohen said that “Coach Freeze was transparent with his past transgressions. He showed remorse and had an accountability plan he’s used for the last five-plus years. Everything he disclosed turned out to be accurate.”

In its vetting process, however, the school reportedly never reached out to the Liberty student he DMed multiple times on Twitter.

Freeze said reports his contract stipulated he could no longer use social media were untrue. But no one has denied that the school hired a PR consultant to help with the hiring announcement — suggesting the school was well aware of Freeze’s soiled reputation but was determined to hire him anyway.

During the press conference, Freeze asked fans to allow him to earn their trust. Even if he can’t succeed at that, he’ll at least earn his millions.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Missing Madness: All No. 1 Seeds in Men’s Final Four, First Time..

The results show the impact of NIL and the transfer portal.
Matt Weiss

Everything You Need to Know About the Michigan Hacking Scandal

Matt Weiss is accused of hacking athletes’ accounts to access intimate photos.

No Cinderella, No Problem: Why Sweet 16 Could Draw Huge Ratings

There are only four conferences represented in the men’s Sweet 16.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Featured Today

Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.
March 29, 2025

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”
Dec 21, 2024; Hartford, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) looks to pass the ball against USC Trojans guard JuJu Watkins (12) in the first half at XL Center.
March 23, 2025

‘More Value to Be Had’: Were Women’s March Madness Media Rights Undersold?

Could the NCAA have gotten millions more in its latest TV deal?

UConn-USC Dream Matchup Diminished by JuJu Watkins Injury

JuJu Watkins tore her ACL in the round of 32.
TCU Horned Frogs guard Hailey Van Lith (10) celebrates as she heads to the locker room after winning the NCAA Playoff Regional semi-final game against Notre Dame at Legacy Arena in Birmingham Alabama, March 29, 2025.
March 29, 2025

Hailey Van Lith Is an Early Success Story of Unrestricted Transfer Portal

She becomes first player to reach the Elite Eight with three teams.
March 29, 2025

Duke Keeps ACC Alive in March Madness

Duke will represent the ACC in the Elite Eight in both tournaments.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
March 28, 2025

NCAA Denies Colorado-Syracuse Spring Football Game

The schools hoped for permission to organize a formal scrimmage.
March 28, 2025

Prime Pay: Colorado Gives Deion Sanders $54 Million Extension

Coach Prime has signed a contract extension through 2029.
Paige Bueckers
March 28, 2025

Paige Bueckers Says She Will Enter 2025 WNBA Draft

The move shoots down some rumors while inviting others.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide head coach Nate Oats during the first half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center
March 27, 2025

‘Harder to Turn It Around’: Nate Oats on Building Alabama Before NIL..

“You can’t flip your roster like you can now,” Oats said.