• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

How to Stand Out in the Digital Space

Sebastian Oddo speaking at Tedx on using innovation to drive piggyback rides (photo via @BePositive)

For those looking to work in the digital space, developing a strong personal brand online is a good first step in the process. More than ever before, first impressions are being made online rather than in person. So it is important to keep that in mind as you engage online and use your brand as a way to increase your credibility in the industry.

Building up your presence online gives you the opportunity to share your knowledge and passions. It can help set you up as an expert in a certain subject area and also provide networking opportunities that may open the door to future jobs.

In the second edition of a series on how to build a career in the digital space, Sebastian Oddo, the Vice President of Technology, Design and Content at Octagon, shares his thoughts on how to build your brand online and how to stand out through your posts.

Oddo believes that the best place to start is with your passions.

“There is so much content online that sometimes it feels like your post can get lost in the conveyor belt of cat, political and kid dancing videos. But there is a trick to this madness, it starts with passion,” says Oddo.

“I love posting about Technology and Innovation on my social accounts. I want to share my findings with people who follow me so they can offer their thoughts about the product or service. Because of this, I was approached to do a TEDx talk in Stamford, CT around the topic of Innovation Now. I received this opportunity solely through the relationships and networking I did online.”

Want more content like this? Subscribe to our daily newsletter!

Often, it can be hard to determine how to build your presence online.

“When people ask me how they can stand out more online, I often tell them the following five things,” says Oddo.

Find a topic that you are passionate about and talk about it.

Are you interested in social media? Design? Digital marketing? The influencer space? Think about what gets you excited and talk about it on your social channels. Educate yourself and share what you learn (relevant articles, podcasts, etc.) across your social channels.

Research people who are talking about that topic and follow them.

One of the best ways to learn is to learn from others. Look up leaders in your field of interest on LinkedIn and Twitter and see what they are talking about. What are they working on right now? What new trends are they discussing? Use these thought leaders as a resource for your own education and don’t stop learning.

Create a posting schedule and stick to it.

Find a posting cadence that works best for you and hold yourself accountable. Commit to posting once a day…or three times a week. It doesn’t matter how often you post as long as you are posting consistently and authentically. Throughout the week, keep a stockpile of articles that you’ve found interesting that you can share via social

Do keep in mind that a lot of the best moments on social happen in real time so give yourself some flexibility to post outside of your regularly scheduled time slots.

Post on multiple platforms (Facebook, LinkedIn, Twitter, Instagram) all at once.

Just because you share something on Twitter, doesn’t mean you can’t share something on LinkedIn or Facebook, in fact, often times it is beneficial to post on multiple platforms. Of course, not all content will make sense on every platform, but push yourself to use your channels creatively as each one will reach a unique audience. As much as possible, keep your messaging and brand consistent across all of your accounts – even if the content isn’t exactly the same across channels.

Comment, reply and engage!

Remember the thought leaders you started following? Put yourself out there and engage with their content. Comment on their posts and share your thoughts. Social media is a place for sharing so take advantage of the opportunity to connect with people who you might not be able to otherwise, you never know what might happen!

“If you have any questions, please feel free to reach out to me! Let’s connect!” says Oddo.

You can get in touch with Sebastian Oddo on Twitter @BePositive and LinkedIn www.linkedin.com/in/sebastianoddo/.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michelle Wie West
exclusive

Michelle Wie West Is Latest Athlete to Invest in Togethxr

The brand tripled its revenue year over year and is profitable.
Apr 5, 2024; Houston, Texas, USA; View of the NBA logo on a backboard before the game between the Houston Rockets and the Miami Heat at Toyota Center.
exclusive

Elon Musk’s X Launches New NBA Portal Ahead of Playoffs

X also had an NFL portal last season.
Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Feb 19, 2025; Morgantown, West Virginia, USA; West Virginia Mountaineers head football coach Rich Rodriguez speaks to the crowd during a timeout during the first half against the Cincinnati Bearcats at WVU Coliseum.

WVU Coach Bans TikTok Dancing, Raising Questions About Employee Status

Coach Rich Rodriguez said football players are banned from dancing on TikTok.

Featured Today

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.