• Loading stock data...
Saturday, September 13, 2025
    More
    Tuned In is Almost Sold Out! Limited Tickets Remain!
    Marketing

    The Future of the Sponsorship Industry

    By
    Jul 13, 2018 | 11:57 am
    UPDATED Aug 05, 2020 | 03:53 pm

    When it comes to the sponsorship industry, Jim Andrews is one of the people you want to turn to when it comes to evaluating what’s working and what’s not. With over 30 years of experience, Andrews knows the industry and the challenges it faces inside and out.

    What specifically are the challenges and opportunities? In the video below, Andrews points to the increasing role data is playing, potential economic shifts, and the ability to deliver customized experiences as things to watch over the course of the next three to five years.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
    by

    The Tiny Jersey Patch at the Center of the MLB Rookie Card..
    Autographed cards containing a piece of baseball history have upended the market.
    by

    Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records
    Fox will nationally televise Sunday afternoon’s matchup.
    [Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.
    by

    CVC Builds Out Sports Division Amid Crowded PE Market
    The firm’s sports portfolio is reportedly worth $13.6 billion.
    by

    ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start
    ESPN posts its second-best Week 1 “Monday Night Football” audience.

    Featured Today

    Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
    by

    As Bills Ascend, Their Next Frontier Lies in Canada
    Buffalo and the powerful Canadian entity MLSE come together in a new pact.
    opinion
    September 9, 2025

    The Good, The Bad, and The Ugly from NFL’s Week 1 Broadcasts
    Many viewers decried the addition of ads to “NFL RedZone.”
    Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.
    September 7, 2025

    Slow Burn: The NFL’s Private-Equity Era So Far
    Three deals have been struck to date. But the league is bullish.
    Tennis
    September 5, 2025

    The US Open Is Groaning Under the Weight of Its Own Success
    New York’s tennis major is more popular than ever.

    More in Marketing
    by

    How Rolex Paved the Way for Luxury’s Love Affair With Tennis
    “It’s almost impossible to think about tennis without thinking about Rolex.”
    Athlos
    May 4, 2025

    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    May 12, 2025

    Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    Sponsored

    How World Series Champ Dexter Fowler Became a Premier League Team Owner
    Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
    Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
    May 4, 2025

    Pro Refs Get Offered Free Lasik for Better Calls. Some Took It
    Some pro officials have sprung for the offer for free corrective surgery.
    January 15, 2025

    State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy
    State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    December 17, 2024

    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
    exclusive
    November 27, 2024

    PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..
    Two golfers from each tour will face off in Las Vegas.