When it comes to the sponsorship industry, Jim Andrews is one of the people you want to turn to when it comes to evaluating what’s working and what’s not. With over 30 years of experience, Andrews knows the industry and the challenges it faces inside and out.
What specifically are the challenges and opportunities? In the video below, Andrews points to the increasing role data is playing, potential economic shifts, and the ability to deliver customized experiences as things to watch over the course of the next three to five years.
