• Loading stock data...
Monday, February 23, 2026
    More
    Marketing

    The Future of the Sponsorship Industry

    By
    Jul 13, 2018 | 11:57 am
    UPDATED Aug 05, 2020 | 03:53 pm

    When it comes to the sponsorship industry, Jim Andrews is one of the people you want to turn to when it comes to evaluating what’s working and what’s not. With over 30 years of experience, Andrews knows the industry and the challenges it faces inside and out.

    What specifically are the challenges and opportunities? In the video below, Andrews points to the increasing role data is playing, potential economic shifts, and the ability to deliver customized experiences as things to watch over the course of the next three to five years.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    [Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
    by

    Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs
    Mega conglomerates are feeding a big business machine. Fans are furious.
    Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
    by

    Curling Clubs Are Swept Up in Olympics Fever. Can It Last?
    Every four years, organizations field an influx of curling-curious patrons.
    Max Valverde by Ron Winsett
    by

    How Ski Mountaineering’s Hype Man Went From TikTok to NBC
    Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
    Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
    by

    The Surprise Hit of the Winter Olympics: First-Person Drone Views
    Tiny drone cameras have reshaped the Olympics viewing experience.

    Featured Today

    Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
    by

    Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes
    For four minutes on ice, stakes are high—and prices even higher.
    February 11, 2026

    Epstein Emails Show His F1 Ties Ran Deep
    The sex trafficker’s circles included many of the biggest names in F1.
    February 6, 2026

    Milan’s Olympic Village Is Built for Performance—and Partying
    Making Milan’s Olympic Village was a five-year sprint.
    February 5, 2026

    Welcome to the Prediction-Market Super Bowl
    Hundreds of millions of dollars are being traded across many platforms.

    More in Marketing
    by

    How Rolex Paved the Way for Luxury’s Love Affair With Tennis
    “It’s almost impossible to think about tennis without thinking about Rolex.”
    Athlos
    May 4, 2025

    Nike Wants to Pull Off the First Women’s Sub-4:00 Mile
    Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    May 12, 2025

    Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    Sponsored

    From MLS to AUSL: Jon Patricof on Building Sports Leagues
    Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
    Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
    May 4, 2025

    Pro Refs Get Offered Free Lasik for Better Calls. Some Took It
    Some pro officials have sprung for the offer for free corrective surgery.
    January 15, 2025

    State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy
    State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    December 17, 2024

    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
    exclusive
    November 27, 2024

    PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..
    Two golfers from each tour will face off in Las Vegas.