The FuboTV roller coaster continues.
The sports-centric streaming service is acquiring gaming company Vigtory, accelerating its push into the sports betting space.
FuboTV expects to launch a sportsbook by the end of this year, leveraging Vigtory’s digital technology to integrate betting into its broadcasts. Fubo previously acquired software startup Balto Sports, with plans to offer free-to-play gaming.
Under the proposed acquisition, Vigtory co-CEOs Scott Butera — former president of interactive gaming at MGM Resorts International — and Sam Rattner will join Fubo’s gaming division as president and COO, respectively.
Vigtory, which caters to high-wager bettors, has already partnered with Sportradar for live data and odds, and integrated The Action Network’s betting tools into its platform.
Since going public in October at an IPO price of $10 per share, Fubo’s stock has been a hotly debated topic among analysts.
Shares skyrocketed to as much as $62 in late December before falling to as low as $24.24 earlier this month. They were up 34.17% today, to $36.48.
