• Loading stock data...
Tuesday, June 25, 2024

College Football Programs Suffered 43% Revenue Drop in Pandemic

  • FBS programs generated a median revenue of $35 million, 43% less than the previous year.
  • Both Power 5 and Group of 5 schools spent more on coaches salaries than any other line item.
Kirby Lee-USA TODAY Sports

When the pandemic struck, athletic department officials nationwide geared up for major revenue decreases.

New data released by the NCAA this week revealed the extent of those pandemic budget declines during the 2020-21 season.

  • FBS programs generated a median revenue of $35 million — down 43% compared with 2019-20. 
  • But with less travel and competition, median expenses declined, too — down 17% to about $65 million.
  • Power 5 schools felt the impact of COVID the most, experiencing a median drop of more than $20 million between 2019 and 2021. None of the other factions came close.

That didn’t stop Power 5 schools from spending big during the COVID year, however, allocating 42% of revenue to coaching and administrative salaries, despite widespread layoffs, hiring freezes, and salary cuts. 

Both Power 5 and Group of 5 schools spent more on coaches salaries than any other line item.

Future Revenue

That trend is expected to continue as programs increasingly move above and beyond recovery.

Media contracts and bowl game revenue comprised the largest portion of Power 5 revenue even in a pandemic year — 45% of total income. But between the projected growth of CFP media rights revenue and multiple new broadcast contracts for the SEC and Big Ten, that number will likely continue to rise.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sports Betting Money Won’t Bail Out Cash-Hungry College Athletic Departments

Schools are desperate for money, but they won’t be partnering with gambling operators.

Border War Intensifies: Kansas Makes Swift Move to Lure Chiefs and Royals

A bipartisan supermajority of Kansas legislators approve bonding for new stadiums for the Chiefs and Royals.
podcast thumbnail mobile
Front Office Sports Today

How the American Soccer Fan is Unlike Any Other Sports Fans

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

The House v. NCAA Settlement Has Its First Formal Objection

The school argues the terms of the settlement adversely impact it financially.
June 20, 2024

SMU Raises Whopping $159 Million for Sports Ahead of ACC Move

SMU boosters cover the gap between the Mustangs and current ACC schools.
June 21, 2024

NCAA Backs Dartmouth Against Unionizing Men’s Basketball Players

The NCAA’s quest to save its business model continues.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 16, 2024

College Bowl Games Using NIL Contracts ‘Right Around the Corner’

The top executive of Bowl Season envisions a complicated future.
General view of the stadium during the game between the LSU Tigers and the Wake Forest Demon Deacons at Charles Schwab Field Omaha. Mandatory Credit: Steven Branscombe-USA TODAY Sports
June 14, 2024

College World Series: Record Crowds and TV Viewership Anticipated

The eight-team bracket has four schools each from the ACC and SEC.
Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.
June 13, 2024

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
June 13, 2024

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.