Wednesday, September 9, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Fanatics Raises $350M in Likely Final Private Funding Round

Fanatics
Aaron Doster-USA TODAY Sports

Fanatics has closed a $350 million investment round. As the company reportedly gears up for an IPO, it is now valued at approximately $6.2 billion.

Fanatics has raised about $1.5 billion since 2011 and this is expected to be its last private funding round. It was led by Fidelity Management & Research Co. and Thrive Capital, and also included Franklin Templeton Investments and Neuberger Berman Group.

Past investors include SoftBank Group, the NFL, the NHL and MLB. Fanatics makes and sells licensed fan apparel and has deals with every major U.S. league and more than 150 colleges.

Fanatics Rundown: 

— $2.5 billion in 2019 revenue.

— 30% online sales growth in 2020.

— $20 million revenue hit projected because of the pandemic.

— 80% of revenue comes from direct-to-consumer sales.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center

NFL Won’t Reach Prediction-Market Deals Before Start of Season

“I would be incredibly shocked if anything at all happens this season.”
The Delaware Life logo is seen on a web browser in this illustration taken on August 17, 2026.

Mark Walter Has Been Here Before. What Happens Next?

“There’s fraud here,” one expert tells FOS.
Aug 7, 2026; Bedminster, New Jersey, USA; Dustin Johnson tees off on the 16th hole during the second round of the LIV Golf New York tournament at Trump National Bedminster.

LIV Vendors Say They’re Unpaid As League Seeks to Stay Afloat

LIV’s funding from the Saudi PIF is ending this month.
First at FOS

Panini Says Fanatics Cheated to Win NBA, NFL Card Deals

The allegations were made in a new court filing.
podcast thumbnail mobile
Front Office Sports Today

9/9/26 – SEC Seeks Right to Expel LSU, MAC Appeals WMU Loss, LIV Golf Files for Bankruptcy

0:00

Featured Today

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive
September 3, 2026

‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks

Multiple prediction-market partners are expected in time for this season.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Exclusive
August 30, 2026

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.
Varsity Brands
August 13, 2026

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.