• Loading stock data...
Sunday, April 14, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

ESPN Reportedly Seeking $3B to License Name to Sportsbook

  • ESPN is looking to license its name to a sports betting company, seeking at least $3 billion over multiple years.
  • The company is in talks with sportsbooks, including DraftKings and Caesars Entertainment
Kim Klement-USA TODAY Sport/Design: Alex Brooks

What’s in a name? ESPN is hoping the answer is at least $3 billion.

The Disney-owned sports media giant is looking to leverage the familiarity sports fans have with its brand by licensing its name to a sports betting company.

No pact is imminent at this time. Front Office Sports reported in June that an ESPN-branded sportsbook could be on the way.

  • ESPN is seeking at least $3 billion in a multiyear deal, per The Wall Street Journal. A company could rename its sportsbook to include “ESPN” as part of the deal.
  • ESPN is in talks with multiple sportsbooks, including current marketing partners DraftKings and Caesars Entertainment.
  • A deal could come with requirements that the sports betting company purchase a certain amount of advertising on ESPN’s platforms.

ESPN has podcasts — and a section of its website called “Chalk” — devoted to sports betting but has avoided operating as a sportsbook.

Sportsbooks are expected to earn over $1.5 billion from at least $20 billion in football bets in the upcoming season.

Editor’s note: DraftKings is an FOS partner.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.

The Bottom Line: WNBA Already Feeling the Impact of Incoming Stars

Demand for tickets to see Clark, both home and away, surges even before she is drafted.

Women’s March Madness Championship Tops Men’s for First Time

Iowa–South Carolina drew 18.9 million viewers to 14.8 million for UConn-Purdue.

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

A Decade-Long Timeline of the Shohei Ohtani–Ippei Mizuhara Saga

Ohtani’s former interpreter has been federally charged with bank fraud.
April 11, 2024

Shohei Ohtani’s Interpreter Stole $16 Million to Cover Gambling Losses, Feds Say

Authorities detailed how Ippei Mizuhara hid bank transfers from Ohtani.
April 11, 2024

Following a Long List of Blows, MLB Walks for a Change

Officials say the Dodgers’ superstar is ‘considered a victim in this case.’
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 10, 2024

Shohei Ohtani’s Interpreter Pleading Guilty to New Charges, per Report

Ippei Mizuhara is said to have lost over $4.5M of Ohtani’s money.
April 2, 2024

Sportsbooks Say Iowa-LSU Smashed Records

It’s the new all-time most-wagered women’s sports competition on FanDuel.
March 27, 2024

NCAA Wants to End Prop Betting on College Sports. Will It Succeed?

The announcement comes just days after the NBA began investigating a prop scandal.
March 27, 2024

NCAA President Calls for Nationwide Ban on College Prop Bets

The NCAA president is reacting to the recent betting turmoil in sports.