Friday, July 3, 2026

ESPN Grows Commitment to Women’s Sports with Athletes Unlimited Deal

Athletes-Unlimited
Athletes Unlimited

ESPN has reached a deal with Athletes Unlimited to broadcast pro softball and lacrosse exclusively on its platforms for the next two years.

At least 90 live events will be aired over the course of the deal on ESPN, ESPN2, or ESPNU, with the rest on ESPN+.

As part of the agreement, some international fans will be able to tune in, too, on ESPN Latin America and TSN in Canada.

ESPN+ will also air a four-part series called “Going Pro: Athletes Unlimited Lacrosse,” which covers four athletes and how the sport has changed their lives.

With basketball and volleyball, Athletes Unlimited currently has four sports and became the first and only league to be structured as a Public Benefit Corporation earlier this month.

CBS and Fox had rights to the five-week basketball league this year, which compensated its athletes an average of more than $20,000 per player. Players in Athletes Unlimited’s first-ever six-week softball league in 2020 were able to earn up to $35,000 with salary and bonuses, with a minimum of $10,000.

The third championship softball season of Athletes Unlimited starts July 29, with its second Lacrosse season beginning this summer. Dates have yet to be announced.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club. Mandatory Credit: Susan Mullane-Imagn Images

Serena Singles Return Draws Record Wimbledon Ratings for ESPN

Williams’s status for doubles remains in question.
Exclusive

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.

World Cup Ratings Getting Massive Lift From Bars and Watch Parties

Fox and Telemundo have been greatly aided by World Cup watch parties.

PGA Tour’s Biggest Events Deliver Ratings Gains Ahead of TV Talks

The $20 million events are a model for the new Championship Series.
podcast thumbnail mobile
Front Office Sports Today

7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
July 1, 2026; Santa Clara, California, U.S.; Malik Tillman of the U.S. celebrates scoring their second goal. Mandatory Credit: Carlos Barria-Reuters via Imagn Images

USMNT’s World Cup Ratings Continue to Surge

Fox and Telemundo are setting soccer viewership records.
Oct 24, 2025; Los Angeles, California, USA; NBA on Prime reporter Allie Clifton (right) interviews Los Angeles Lakers guard Austin Reaves (15) after the game against the Minnesota Timberwolves at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 1, 2026

Allie Clifton Credits ‘Road Trippin’ for Changing Her Career

Richard Jefferson approached Clifton to join the podcast in 2017.
July 2, 2026

NBC’s MLB Takeover Could Offer a Glimpse of Baseball’s Future

The network’s “Star-Spangled Sunday” further heralds its return to MLB.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Mar 1, 2023; Indianapolis, IN, USA; CBS Sports senior NFL reporter Jonathan Jones during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
July 1, 2026

Jonathan Jones in Advanced Talks to Leave CBS for The Athletic

Jones first joined CBS in 2019.
July 1, 2026

World Cup Sets Group Stage Ratings Records for Fox, Telemundo

Both Fox and Telemundo have posted an extensive series of viewership milestones.
Rob Stone speaks during the Fox Sports Big Noon Kickoff NCAA football pregame show, Saturday, Oct. 9, 2021, at the Pentacrest in Iowa City, Iowa.
June 30, 2026

A Bandwagoner’s Guide to the USMNT World Cup Run

Rob Stone breaks down the Americans’ outlook ahead of Wednesday.
June 30, 2026

Comcast’s NBCUniversal Split Could Give the NFL More Leverage

The forthcoming split will reverberate throughout the entire media business.