Wednesday, May 6, 2026

ESPN Grows Commitment to Women’s Sports with Athletes Unlimited Deal

Athletes-Unlimited
Athletes Unlimited

ESPN has reached a deal with Athletes Unlimited to broadcast pro softball and lacrosse exclusively on its platforms for the next two years.

At least 90 live events will be aired over the course of the deal on ESPN, ESPN2, or ESPNU, with the rest on ESPN+.

As part of the agreement, some international fans will be able to tune in, too, on ESPN Latin America and TSN in Canada.

ESPN+ will also air a four-part series called “Going Pro: Athletes Unlimited Lacrosse,” which covers four athletes and how the sport has changed their lives.

With basketball and volleyball, Athletes Unlimited currently has four sports and became the first and only league to be structured as a Public Benefit Corporation earlier this month.

CBS and Fox had rights to the five-week basketball league this year, which compensated its athletes an average of more than $20,000 per player. Players in Athletes Unlimited’s first-ever six-week softball league in 2020 were able to earn up to $35,000 with salary and bonuses, with a minimum of $10,000.

The third championship softball season of Athletes Unlimited starts July 29, with its second Lacrosse season beginning this summer. Dates have yet to be announced.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN Revenue Rises, but Disney’s Sports Profits Slip

Disney detailed the impact of heightened sports rights fees on the company.
Jul 20, 2024; Phoenix, AZ, USA; Former NFL football player Shannon Sharpe in attendance of the WNBA All Star Game at Footprint Center. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Could Skip Bayless ESPN Return Mean Shannon Sharpe Is Next?

A source says Sharpe’s return isn’t currently under consideration.
Peter Schmeichel
exclusive

Danish Legend Peter Schmeichel Joins Fox World Cup Coverage

Schmeichel played goalie for Denmark in four World Cups.

Featured Today

Tottenham Spurs

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.

Kara Lawson Took Amazon Job to Scout WNBA Players for Team USA

Lawson will be a WNBA game analyst for Amazon Prime Video.
exclusive
May 6, 2026

Grant Horvat Among YouTube Golf Stars Joining Wasserman’s The Team

Golf creators Grant Horvat and the Bryan Brothers land major sports representation deals.
May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.
May 6, 2026

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 3, 2026; Tampa, Florida, USA; Tampa Bay Lightning defenseman J.J. Moser (90) and Montreal Canadiens forward Kirby Dach (77) chase the puck during the third period in game seven of the first round of the 2026 Stanley Cup Playoffs at Benchmark International Arena. Mandatory Credit: Morgan Tencza-Imagn Images
May 5, 2026

NHL First-Round Playoff Ratings Up Nearly 70%

ESPN and TNT Sports each averaged 1.2 million viewers per game.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
May 5, 2026

Nielsen’s New Ratings Formula Could Boost Viewership Numbers

The pilot program shows a sizable lift in viewing audiences.
Feb 22, 2026; Inglewood, California, USA; LA Clippers forward Kawhi Leonard (2) reacts against the Orlando Magic in the second half at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
May 5, 2026

Pablo Torre’s Pulitzer Puts Kawhi Investigation Back in Spotlight

The league’s investigation remains ongoing.
Apr 22, 2026; Saint Paul, Minnesota, USA; Minnesota Wild center Joel Eriksson Ek (14) celebrates his goal with teammates during the second period in game three of the first round of the 2026 Stanley Cup Playoffs against the Dallas Stars at Grand Casino Arena.
May 4, 2026

Main Street Sports Now One Step Closer to Official Demise

The embattled regional sports network operator reaches another inflection point.