• Loading stock data...
Wednesday, April 2, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Endeavor Plans IPO at $10 Billion Valuation

  • Endeavor is going public, seeking to raise $511M at a $10B valuation.
  • The company owns UFC, the IMG sports agency, Miami Open, and many more sports and talent properties.
Handout Photo-USA TODAY Sports/Design: Alex Brooks

UFC’s parent company is entering a whole new arena: the public market.

Endeavor is planning to raise around $511.2 million in an IPO at a valuation of about $10 billion.

The company will also bring in around $1.7 billion through a private sale to Tencent, Elliott Management, Silver Lake, and Third Point, among other investors. Around a quarter of that sum — $437 million — will be used to purchase the 49% of UFC it does not currently own.

Endeavor is a unique conglomeration of sports, media, and agency properties. It also owns sports agency IMG, Euroleague basketball, the Miss Universe Pageant, the Miami Open, and numerous other events and competitions in golf, racing, volleyball, and more. 

The company has represented many of the world’s top tennis players, including Roger Federer, Naomi Osaka, and Serena Williams, as well as Hollywood stars like Dwayne “The Rock” Johnson.

The sports and media giant initially planned to go public in September 2019 but got cold feet a day before its public listing, citing unfavorable market conditions. A year-and-a-half later, Endeavor is seeking a valuation 25% higher than the $8 billion it sought in 2019.

That timing was prescient, given that the pandemic shut down virtually every sport six months later, but UFC returned to action in May 2020.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
Brehanna Daniels

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.

Featured Today

Columbia, SC - February 16, 2025 - Colonial Life Arena: Rebecca Lobo and Ryan Ruocco during a regular season game.

Inside Ryan Ruocco’s Rapid Rise to ESPN’s Top Voice of Women’s Hoops

The top voice became “quickly addicted” to calling the women’s game.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.
March 29, 2025

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”
Dec 21, 2024; Hartford, Connecticut, USA; UConn Huskies guard Paige Bueckers (5) looks to pass the ball against USC Trojans guard JuJu Watkins (12) in the first half at XL Center.
March 23, 2025

‘More Value to Be Had’: Were Women’s March Madness Media Rights Undersold?

Could the NCAA have gotten millions more in its latest TV deal?

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.
February 5, 2025

Under Armour’s Desired Turnaround Sees Sparks With Q3 Earnings Beat

The 2010s darling has been struggling to find the right formula.
Russ Brandon
January 14, 2025

UFL President: NFL Used to View Private Equity Like Gambling 

The longtime NFL executive is stunned by the league’s evolution on PE.