• Loading stock data...
Sunday, October 26, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

DraftKings Sells VSiN Back to Musburgers Amid Gambling’s Original Content Retreat

  • DraftKings is the latest gambling giant to scale back from a prior push into original content. 
  • VSiN said no programming interruptions will come because of the sale. 
Syndication: The Columbus Dispatch

The sports betting radio and television channel VSiN has returned to its former ownership. 

On Monday, Musburger Media announced it has bought VSiN back from DraftKings, just three and a half years after it sold it to the gambling giant. DraftKings bought the company in 2021 for roughly $70 million. 

VSiN cofounders Brian Musburger and Bill Adee will lead the company going forward, and DraftKings said it will continue to advertise on the platform. Musburger is the nephew of fellow VSiN cofounder and former ESPN commentator Brent Musburger. 

“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals,” said DraftKings CMO Stephanie Sherman. 

VSiN launched in 2017 behind Brent Musburger, before sports gambling was widely legalized. It expanded over the last seven years with syndicated radio shows and deals with some regional sports networks; several established sports personalities like Michael Lombardi have created sports shows with the network.

DraftKings is just the latest gambling giant to pull back from original content after previously leaning in to it. Bally Sports and BetMGM have recently scaled back their own content plays after mixed results. In 2023, Penn Entertainment sold Barstool Sports back to founder Dave Portnoy for $1 after deciding to partner with ESPN for its sportsbook. On Monday, fantasy sports personality Brad Evans said that BetMGM had canceled his Live on the Line show.

VSiN said viewers won’t experience any programming interruptions due to the sale. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Adam Silver

Congress Wants to Hear from Adam Silver on Gambling Scandal This Week

Silver said he was “deeply disturbed” by the arrests.
Rob Manfred

Canada Could Get MLB Expansion Team, Manfred Says

The league has noted fast-rising fan interest north of the border. 
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
Mar 5, 2025; Boston, Massachusetts, USA; The NBA logo is seen on the court before thegame between the Boston Celtics and the Portland Trail Blazers at TD Garden.

The History of Hoops Betting Scandals

The arrests of Rozier and Billups are just the latest scandal involving basketball.
draftkings
exclusive
October 22, 2025

DraftKings Is Paying Up to $250M for Prediction-Market Railbird

The deal was announced Tuesday, but financials weren’t disclosed.
October 23, 2025

Terry Rozier, Chauncey Billups Arrested in FBI Gambling Probes

The Billups arrest was tied to an illegal Mafia poker operation.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.
October 21, 2025

DraftKings Buys Prediction-Markets Platform but No Sports Just Yet

Front Office Sports reported DraftKings was in talks to buy Railbird in August.
Jenny Just
October 13, 2025

Austin FC Co-Owner: Teach Your Daughters to Play Poker

She calls poker a “mind sport” like chess that teaches important life skills.
Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker
October 8, 2025

NCAA Approves Plan to Let D-I College Athletes Bet on Pro Sports

The proposal still needs to be approved by D-II and D-III committees.
NYSE
October 7, 2025

NYSE Owner Pours $2B Into Polymarket at $8B Valuation

Prediction markets keep pushing further into the mainstream.