DraftKings is already a major player in one rapidly growing industry, and now it’s entering another: NFTs.
The sports betting platform announced the new vertical Wednesday with a boost of star power. It will partner with Autograph, an NFT company co-founded by NFL legend Tom Brady.
- DraftKings will become Autograph’s exclusive NFT distributor.
- Autograph announced exclusive NFT deals with Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk on Wednesday. Hawk will join Autograph’s advisory board.
- Autograph is also partnering with Lionsgate and will produce NFTs related to its entertainment properties, such as “John Wick” and “Hunger Games.”
The vertical will exist in parallel with DraftKings’ sports betting and fantasy offerings, and users will be able to buy and sell NFTs with funds in their existing accounts.
The marketplace could help DraftKings increase its revenue per unique user, which was $61 per month in Q1.
DraftKings went public via a SPAC merger in April of last year. Its stock shot up 6% with the Autograph news, closing at $48.88 on the day.
Editor’s Note: DraftKings is an FOS partner.