• Loading stock data...
Tuesday, August 26, 2025
Front Office Sports Honors winners are here! View the 2025 winners

Cowboys Plan $295M in Upgrades for AT&T Stadium

  • AT&T Stadium, formerly Cowboys Stadium, opened in 2009 and has been coined the “Taj Mahal of football.”
  • The facility has a standard capacity of 80,000 that can be expanded to 100,000.
Field level view of Dallas Cowboys and San Francisco 49ers game at AT&T Stadium in Arlington
Kevin Jairaj-USA TODAY Sports

America’s Team wants to continue providing a premium experience for fans at its $1.3 billion stadium. 

The Dallas Cowboys are reportedly planning upgrades at AT&T Stadium that could cost approximately $295 million

Owned by Jerry Jones, who has a net worth of $13.9 billion, per Forbes — the team intends to upgrade the stadium’s premium spaces ahead of hosting matches for the 2026 FIFA World Cup. The team also plans to upgrade technology throughout the facility. 

  • AT&T Stadium, formerly Cowboys Stadium, opened in 2009 and has been coined the “Taj Mahal of football.”
  • The facility has a standard capacity of 80,000 that can be expanded to 100,000.
  • It hosted Super Bowl XLV in 2011 between the Green Bay Packers and Pittsburgh Steelers. Jones aims to have the stadium host another Super Bowl, along with other major events.

Costs for the upgrades at AT&T Stadium will be paid by the Cowboys, but the team is seeking assistance by asking the other 31 NFL teams for approval to withhold their customary contributions to shared gate revenue — a method commonly used to finance facility upgrades.

The Cowboys — the most valuable sports team in the world at $8 billion — also plan to submit a waiver for the NFL’s $600 million team debt limit.

Dallas Cowboys quarterback Dak Prescott hugs running back Ezekiel Elliot during NFL game

Fox Sets Record for Most-Watched Regular-Season NFL Game

Cowboys-Giants drew average of 42M viewers on Thanksgiving, topping 1990 record.
November 25, 2022

Not Alone

The Denver Broncos are planning $100 million in upgrades at Empower Field at Mile High. The refurbishment comes after the stadium was damaged by a fire in March that impacted 14 suites and roughly 200 club seats at the 76,000-capacity venue.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Sunday Ticket Debuts Monthly Plan—but at a Steep Cost

Previously, fans had to purchase the service for the entire season.

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.

Trey Hendrickson Ends Stalemate for $14 Million Bengals Raise

The defensive end will make $30 million this season.
Saquon Barkley

NFL Warns Prediction Markets Are Sports Betting With Less Oversight

League officials say the markets “mimic” sports betting.

Featured Today

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.
August 22, 2025

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
Dec 10, 2024; Salt Lake City, Utah, USA; A general view of the Delta Center before the game between the Utah Hockey Club and the Minnesota Wild.

Utah’s Sports Boom Expands Into Music, Emulating Atlanta

The Jazz and Mammoth owner strikes a major deal with Live Nation.
Sofi Stadium
August 14, 2025

Los Angeles Olympics Will be First to Sell Venue Naming Rights

The decision breaks with a longstanding Olympic policy.
August 18, 2025

Browns $2.4B Stadium Plan Runs Into Airspace Turbulence

The team’s proposed stadium is deemed a threat to nearby airport operations.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
Nov 30, 2017; Arlington, TX, USA; General overall view of the Dallas Cowboys logo at midfield during an NFL football game between the Washington Redskins and the Cowboys at AT&T Stadium.
August 14, 2025

Arlington Pays Off Its Cowboys Stadium Debt 10 Years Early

Another major NFL venue retires its public debt far ahead of schedule.
Fans watch as players make it into the 18th hole during round three of the Waste Management Phoenix Open at TPC in Scottsdale on Feb. 8, 2025. Arizona Republic
August 13, 2025

Country Club Initiation Fees Soar With Golf’s Popularity

In many areas, would-be members are joining decade-long wait lists.
July 30, 2025

Browns Push Forward on $2.4B Stadium Despite Political Obstacles

The NFL team plans a stadium groundbreaking, despite funding and legal issues.
Jan 26, 2025; Philadelphia, PA, USA; Washington Commanders quarterback Jayden Daniels (5) passes the ball against the Philadelphia Eagles during the second half in the NFC Championship game at Lincoln Financial Field.
July 29, 2025

$3.8B Commanders Stadium On Track for D.C. Approval

D.C. continues two days of public hearings on a proposed Commanders stadium.