The Coach Prime hype train delivered last weekend for Colorado’s season debut against TCU — and now, the Buffaloes’ Saturday sold-out home opener against Nebraska is one of the hottest tickets in the country.
Fox will broadcast Colorado-Nebraska at noon E.T. on Saturday, and on the secondary market, Deion Sanders’ first game coaching the Buffaloes in Boulder has a get-in price more than double that of Saturday night’s high-profile matchup, No. 11 Texas at No. 3 Alabama, according to data provided to Front Office Sports by StubHub.
The cheapest ticket to see Colorado is $293, while fans can buy a seat in Tuscaloosa for $122. That price is also more than five times that of the weekend’s other major inter-conference game, No. 13 Oregon at Texas Tech, which has seats available for $49.
Colorado-Nebraska’s average resale ticket price on StubHub is $427 — almost double last week’s game at TCU.
The lure of seeing Coach Prime’s upstart squad in action will likely be in high demand throughout the fall. In the immediate days following last Saturday’s upset of TCU, Colorado sold $430,000 in single-game football tickets for this season.
Place Your Bets
The financial benefits of the Coach Prime hype don’t stop at the box office — sportsbooks are feeling the impact, too.
On FanDuel, Colorado-Nebraska has had the second-highest handle of any football game this week behind only the NFL’s Chiefs-Lions opener. At Caesars Sportsbook, futures bets on Colorado winning the national championship and its star players winning the Heisman represent the sportsbook’s biggest liabilities.
