• Loading stock data...
Friday, March 14, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

  • LeBron James tops a list of celebrities rumored to be attending Colorado-USC on Saturday.
  • Suites are sold out at Folsom Field so the school is getting creative to accomodate requests.
Syndication: The Coloradoan

BOULDER, Colorado — If you thought the Coach Prime hype would be crashing back down to earth after last week’s 42-6 loss to Oregon, think again.

With No. 8 USC visiting Colorado on Saturday, Boulder is once again the Hollywood of college football.

LeBron James, Matthew McConaughey, and Jay-Z top a growing list of celebrities rumored to be attending the game — Deion Sanders said the number is probably three times higher than what’s being reported. The game will air in Fox’s coveted “Big Noon Saturday” slot and could break a Pac-12 viewership record.

For the general public, a nosebleed seat at Folsom Field will cost at least $200 on the secondary market. Colorado sold out of tickets for the entire season for the first time in history, and is one of the hottest tickets in college football all fall.

And while Colorado plans to roll out the proverbial red carpet for the A-listers, it is having to get creative to take care of everyone with its limited resources amid record demand. 

“We haven’t told them no,” Alexis Williams, Colorado’s senior associate athletic director for external operations, said to Front Office Sports. “We don’t have suites — I think that’s the expectation, that we would have a suite to accommodate each one, and that’s just not what we have.”

Williams joked that she’s “trying to find somewhere for them to go,” but welcomes the growing celebrity interest. “We offer them our other premium spaces where there are not as many people — a little more reduced exposure to all the fans,” she explained.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

49ers Lead Adjusted NFL Salary Cap List As Seven Teams Exceed $300M

The league annually adjusts each team’s salary-cap number.
Shaka Smart
exclusive

Shaka Smart Is Telling Players They Don’t Need Agents at Marquette

Smart’s best player lists his coach as his agent.

Rays Abandon $1.3B Stadium Plan, Leaving Their Future in Doubt

The MLB club’s days in the Tampa area could now be numbered.

Sports Rebundling Continues As DirecTV, Roku Bet on Live Rights

DirecTV and Roku lean further in to sports to attract viewers.

Featured Today

Iowa Hawkeyes guard Caitlin Clark (22) cuts down the net after beating LSU in the Elite 8 round of the NCAA Women's Basketball Tournament between Iowa and LSU at MVP Arena, Monday, April 1, 2024 in Albany, N.Y.
opinion

Reader Mailbag: Leagues Need Must-Watch Moments

Readers responded to NHL success and what it means for other leagues.
Moolah Kicks
March 8, 2025

Breaking the Mold: The Brands Designing Footwear Specifically for Female Athletes

New companies are laser focused on changing the women’s athletic footwear landscape.
WEST PALM BEACH, FL - FEBRUARY, 22: Houston Astros play the Washington Nationals in Spring Training at Cacti Park of the Palm Beaches on February 22, 2025 in West Palm Beach, FL. (
March 6, 2025

Astros Strength Coach Stephanie Grubbs Is Building an ‘Arsenal’ of Skills

The MLB team’s first female coach talks to FOS about her trajectory.
Lia Thomas of University of Pennsylvania competes in the finals of the 200 yard freestyle during the Women s Ivy League Swimming and Diving Championships at Harvard University.
March 2, 2025

One Group Is Funding the NCAA Transgender Ban Lawsuits

ICONS is funding three major lawsuits against schools, conferences, and the NCAA.

AAC Becomes First Conference to Set Athlete Revenue-Sharing Minimum

The conference is the first to roll out a requirement for revenue sharing.
Mar 16, 2024; Las Vegas, NV, USA; The 2024 Pac-12 Conference men's basketball champion trophy at center court on the Pac-12 logo at T-Mobile Arena.
March 12, 2025

Pac-12’s Absence Being Felt On and Off Court As March Madness Approaches

There is one less conference tournament this year.
Dec 18, 2024; Inglewood, CA, USA; The UNLV Rebels celebrate after defeating the California Golden Bears in the LA Bowl at SoFi Stadium.
March 13, 2025

UNLV AD Says School Can’t Afford Back Half of Football Coach Contract

The Rebels can currently pay for the first two years of a five-year deal.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Mar 11, 2025; Kansas City, MO, USA; Cincinnati Bearcats forward Dillon Mitchell (23) and Oklahoma State Cowboys guard Connor Dow (13) go after a loose ball during the second half at T-Mobile Center.
March 12, 2025

Big 12 Commish: Garish Court Design Is ‘Profound Statement,’ Could Go on..

The new design has gotten mixed reviews from fans.
Mar 8, 2025; Indianapolis, IN, USA; UCLA Bruins center Lauren Betts (51) reacts with her team after winning the Big Ten Conference Championship against USC Trojans at Gainbridge Fieldhouse.
March 12, 2025

Women’s Conference Title Ratings Short of Last Year, Still Trending Up

The ACC and Big 12 championship games both set viewership records.
Jun 8, 2024; Eugene, OR, USA; Sydney Harris takes the handoff from Aaliyah Butler on the third leg of the Georgia women's 4 x 400m relay that placed fourth in a school record 3:24.26 during the NCAA Track and Field Championships at Hayward Field.
March 11, 2025

Olympic Sports Coaches’ Testimony on Capitol Hill Ignores Roster Limits

Meanwhile, coaches and players nationwide have sounded the alarm.
Mar 27, 2024; Los Angeles, CA, USA; A Wilson official Evo NXT game basketball with March Madness and Elite 8 and Sweet 16 logo at Crypto.com Arena.
March 11, 2025

Big 12 Boss Backs March Madness Expansion to 76—If Price Is Right

Brett Yormark expressed support for growing the men’s tournament to 76 teams.