ClassPass Data Shows In-Person Gyms Reviving

ClassPass released data on Wednesday revealing how the reopening of gyms and the changing nature of work is affecting the fitness industry.

The company, which offers access to numerous gyms, fitness centers, and spas through a subscription program, found that gym reservations have surged on its platform at the expense of livestreamed workouts.

• In-person reservations grew 329% from January to November.
• November was the platform’s busiest month of the year.
• Live-stream workouts fell 58% since the start of the year, and now account for just 2% of ClassPass reservations. In April 2020, livestreamed workouts were 89% of all reservations on the platform.

With work-from-home and hybrid work models on the rise, people are shifting their workout behavior: 70% of survey respondents said that they have gone to a fitness studio on days they are working from home. People are twice as likely to try a new studio on such occasions.

The data also provides insight on why Peloton released a strength-training-focused device last month: strength training was the top workout type among ClassPass users, followed by yoga and cycling.

ClassPass was acquired in October in an all-stock deal by Mindbody, which provides booking software for gyms and other experience-based businesses. Mindbody simultaneously announced a $500 million investment led by Sixth Street.