Want more from Front Office Sports
in your search results?
Peloton is now offering boxing classes as it looks to add some punch to its flagging sales.
The at-home fitness giant announced the new offering on Tuesday, showing top instructors shadow boxing with no specialized devices or equipment. Peloton subscribers can access a two-week program called “Get Hooked” from the company’s app or connected devices.
The rollout comes on the heels of another product unveiling: The Peloton Guide is a device that connects to a TV and offers guided strength-training exercises with feedback provided by a camera and AI technology.
The $495 Guide was announced in November and will be available in 2022.
While the connected boxing market is perhaps less crowded than other at-home fitness segments, Peloton does not have the space to itself.
- FightCamp has raised $97.5 million from investors including Connect Ventures, Y Combinator, and Mike Tyson.
- Liteboxer has raised $26 million from Nimble Ventures, Pitbull, and Timbaland, among others.
Peloton is also reportedly working on a connected rowing machine.
The company’s stock has declined over 70% since the start of the year after weathering controversies, a treadmill recall, and reporting tepid earnings in its fiscal Q1 of 2022.
Download the FOS App
The business of sports, in your pocket.
Scan the QR code to get the app now.
