Carson Beck Has Scored Nearly $10M in NIL Deals in 12 Months: Agent

Georgia quarterback Carson Beck, who led the Bulldogs to the College Football Playoff quarterfinals where the team lost to Notre Dame, announced Friday he has committed to Miami, just one day after he entered the transfer portal.

Now his agents at ESM tell Front Office Sports Beck has secured close to $10 million in combined NIL (name, image, and likeness) deals in the past 12 months from a combination of his brand deals and money from the Miami NIL collective Canes Connection.

“With the expertise of ESM and the unwavering support of Carson’s longtime quarterback coach Denny Thompson, we have secured nearly eight figures in agreements over the past 12 months,” Dan Everett, a partner at ESM, tells FOS. “Carson’s partnerships with leading brands demonstrate his ability to connect with premium and national audiences.”

Beck’s brand partners include Beats by Dre, Powerade, Chipotle, and Airstar Charter.

Everett would not break down how much of Beck’s NIL money is coming from the collective as opposed to from Beck’s commercial deals. A different source close to Beck says that the $4 million figure widely reported Friday as coming from the Canes Connection is inaccurate and that the price tag is higher. Canes Connection declined to comment. 

The 23-year-old quarterback has 127,000 Instagram followers and is dating fellow Miami athlete and social influencer Hanna Cavinder, who also earns millions in NIL dollars.

Beck came into this season expected to be among the top quarterbacks in the 2025 NFL Draft until he entered the transfer portal Thursday. He has one season of NCAA eligibility remaining. 

If Beck is getting more than $4 million from the Canes Connection, it would make him the highest-paid player in college football. Darian Mensah is reportedly getting $8 million over two years to transfer to Duke from Tulane, and John Mateer is reportedly getting a similar deal to transfer from Washington State to Oklahoma.

Michigan’s collective flipped top high school quarterback Bryce Underwood from LSU to Michigan in November with financial help from Oracle billionaire Larry Ellison—that was reportedly a $12 million deal over four years.

Texas quarterback Quinn Ewers is said to have received a $6 million offer, per On3, to enter the transfer portal instead of declaring for the NFL Draft. But in an interview with ESPN Friday ahead of the Longhorns’ Cotton Bowl matchup with Ohio State, Ewers indicated he would go pro. Clearly, the open market rate for a top college quarterback is rapidly climbing.