• Loading stock data...
Monday, September 8, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Cameo Worth $1B as Tony Hawk, Others Invest

Cameo/Design: Alex Brooks

Some people have a hard time recognizing Tony Hawk in public, but he’s a fan favorite on Cameo, an app that allows fans to send and receive personalized messages from celebrities.

The company has seen great success since its launch in 2016, and its parent company Baron App announced this week that it completed a Series C $100 million funding round, putting Cameo at a valuation of over $1 billion. New investors include Hawk, United Talent Agency, and Google Ventures.

Cameo has now raised more than $165 million.

Aside from Tony Hawk, other athletes on the app include Olympic gymnast Gabby Douglas, WNBA star Lisa Leslie, NFL Hall of Famer Brett Favre, and Olympic gold medalist Caitlyn Jenner, who asks for $2,500 per video.

While the platform includes more than athletes, the company started with ties to sports. Cameo chief executive and co-founder Steven Galanis had a conversation with Baron App co-founder Martin Blencowe, who was an NFL agent at the time. Blecowe asked client Cassius Marsh, then a linebacker for the Seattle Seahawks, to record a congratulatory video for a friend who had just become a father, and the idea for Cameo was hatched.

Cameo now features more than 40,000 celebrities and generated $100 million sales in 2020, giving its talent 75%. Brian Baumgartner, who plays Kevin Malone on “The Office,” was the app’s top earner for the year, raking in over $1 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oklahoma-Michigan Was a Battle of Dueling QB NIL Philosophies

Bryce Underwood got into a heated exchange with his teammate.

Alcaraz Beats Sinner, Wins $5M Prize, Reclaims World No. 1

Alcaraz won a record $5 million first prize at the US Open.

Trump Attendance Delays US Open Final, ESPN Shows Mixed Crowd Reaction

The final was delayed by 30 minutes due to additional security measures.
Jul 14, 2025; San Francisco, California, USA; Golden State Valkyries fans acknowledge local basketball alumni during a time out against the Phoenix Mercury during the second quarter at Chase Center.

Valkyries Set WNBA Attendance Record in Inaugural Season

The Valkyries joined the WNBA as an expansion team this season.

Featured Today

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
September 2, 2025

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”