• Loading stock data...
Tuesday, July 16, 2024

Bundesliga Could Land $2.9B With Coming Stake Sale

  • DFL is reportedly about to begin the sale for a portion of its media rights for Bundesliga.
  • The German league, which is hoping to sell 15% or more of the package, could receive up $2.9 billion.
A Bundesliga broadcast camera is aimed towards the field.

The German soccer governing body DFL is reportedly about to begin the sale for a portion of its Bundesliga media rights.

The German league, which is hoping to sell 15% or more of the package, could receive up to $2.9 billion, according to a Reuters report. The rights will officially go on the market in March.

A Bundesliga camera operator during a match

DFL Seeking Up to $3.25B for Bundesliga TV Rights

The DFL has created a framework for a sale of television rights.
February 6, 2023

Earlier this month, the DFL built a “framework” to sell part of the package, hoping to receive between $2.7 billion and $3.25 billion.

Bundesliga is the second-largest soccer league in Europe — but as far as media rights go, it barely competes with the Premier League, which regularly occupies the top spot. 

The Premier League rakes in $1.9 billion every year from its broadcast rights. Bundesliga, though currently in the billions for its per-year fees, generates about $700 million less. 

Across the Pond

The German league isn’t stopping at traditional media rights, however — it’s getting creative with international partnerships.

Last fall, it announced a partnership with the NFL that included the league staging a game at Bayern Munich’s stadium. The deal will include a major collaboration.

The NFL does host multiple games in London, however — in 2023, it will play two at Tottenham Hotspur Stadium.

Copy Link
Link Copied
Link Copied

What to Read

Jul 4, 2024; Bronx, New York, USA; New York Yankees right fielder Juan Soto (22) reacts after hitting a two run home run in the seventh inning against the Cincinnati Reds at Yankee Stadium.

The $500 Million Juan Soto Question Lingers at MLB’s All-Star Game

Yankees superstar could attract second-largest player contract in U.S. team sports history.

As Another Men’s Golf Major Season Wraps, Still No PGA Tour-LIV Deal

The Open Championship begins Thursday at Royal Troon.
podcast thumbnail mobile
Front Office Sports Today

Formula E is Powering Its Own Future


Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
July 10, 2024

‘Where’s truTV?’ March Madness Channel Is Now TNT Sports’ New Star

Warner Bros. Discovery will make its sports emphasis on truTV ‘even more pronounced and consistent.’
July 11, 2024

Will They or Won’t They? TNT Must Match Bids or Say Goodbye to NBA

A spurned media partner has sued the league before.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 10, 2024

NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms

Welcome back, ‘Roundball Rock.’ Farewell, ‘Inside the NBA’?
Stadium with NFL logo at the mid-field line
July 10, 2024

‘Nonsensical’: NFL Blasts Massive Jury Award in Latest Sunday Ticket Case Filings

The league asked for a new trial and called the damages ‘indefensible.’
May 2, 2015; Las Vegas, NV, USA; Referee Kenny Bayless (center) separates Manny Pacquiao (left) from Floyd Mayweather during their boxing bout at the MGM Grand Garden Arena. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
July 9, 2024

The Most Watched Boxing Matches Ever

The most-watched boxing match was the 2015 bout between Floyd Mayweather and Manny Pacquiao which drew 4.6 million PPV buys.
July 8, 2024

Fox Sports Is Winning Its Bet on Soccer Media-Rights Deals

The network has media rights to Copa América and Euro 2024.