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Tuesday, July 16, 2024

Bundesliga Could Land $2.9B With Coming Stake Sale

  • DFL is reportedly about to begin the sale for a portion of its media rights for Bundesliga.
  • The German league, which is hoping to sell 15% or more of the package, could receive up $2.9 billion.
A Bundesliga broadcast camera is aimed towards the field.
DFL

The German soccer governing body DFL is reportedly about to begin the sale for a portion of its Bundesliga media rights.

The German league, which is hoping to sell 15% or more of the package, could receive up to $2.9 billion, according to a Reuters report. The rights will officially go on the market in March.

A Bundesliga camera operator during a match

DFL Seeking Up to $3.25B for Bundesliga TV Rights

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Earlier this month, the DFL built a “framework” to sell part of the package, hoping to receive between $2.7 billion and $3.25 billion.

Bundesliga is the second-largest soccer league in Europe — but as far as media rights go, it barely competes with the Premier League, which regularly occupies the top spot. 

The Premier League rakes in $1.9 billion every year from its broadcast rights. Bundesliga, though currently in the billions for its per-year fees, generates about $700 million less. 

Across the Pond

The German league isn’t stopping at traditional media rights, however — it’s getting creative with international partnerships.

Last fall, it announced a partnership with the NFL that included the league staging a game at Bayern Munich’s stadium. The deal will include a major collaboration.

The NFL does host multiple games in London, however — in 2023, it will play two at Tottenham Hotspur Stadium.

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