One of the most recognizable celebrity couples in the world will grow the visibility of a major cryptocurrency exchange.
Tom Brady and Gisele Bündchen struck a deal with FTX in which both the quarterback and supermodel will be brand ambassadors in exchange for an equity stake and unspecified amount of cryptocurrency. Bündchen will become FTX’s environmental and social initiatives adviser.
The pair had an estimated net worth of $570 million in January. Brady brought in $76 million in salary and endorsements over the last year, per Forbes.
FTX has leaned into sports partnerships to grow its brand.
- Last week, FTX became the official cryptocurrency partner of Major League Baseball and the first company to claim ad real estate on a patch worn by umpires.
- As of June, the Miami Heat play their home games in FTX Arena after linking up with the company on a 19-year, $135 million naming rights deal.
- Also in June, FTX struck a $210 million deal with esports organization TSM, renaming it TSM FTX.
Brady signaled his support for Bitcoin on May 10 by changing his Twitter profile to a pic with lasers glowing from his eyes.
After the crypto coin dropped nearly 40% over the next six weeks, Brady tweeted: “Alright, the laser eyes didn’t work. Anyone have any ideas?”