Thursday, April 23, 2026

Big 12 Could Add Another Basketball Powerhouse

  • In September, commissioner Brett Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
James Snook-USA TODAY Sports

The Big 12 could bolster its membership by adding a blue-chip mid-major. 

Big 12 commissioner Brett Yormark has met with Gonzaga athletic director Chris Standiford to discuss the Zags joining the Power 5 conference, according to ESPN. 

The conference will be losing Texas and Oklahoma — two of its most profitable athletic programs — to the SEC in 2025. 

The Big 12 will combat the losses by adding Cincinnati, UCF, Houston, and BYU by 2024. 

  • In September, Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
  • The Big East and Pac-12 have also expressed interest in adding Gonzaga, a perennial basketball powerhouse. 

In October, the Big 12 finalized a new six-year media rights deal with ESPN and FOX worth $2.3 billion. The deal, which starts in 2030, will pay Big 12 members about $31.7 million annually — up from the $28 million average on the current deal. 

Reality Check 

Bob Huggins, recently inducted into the Naismith Memorial Basketball Hall of Fame, thinks things could be much different for Gonzaga if it joins the Big-12. 

“I would think it would be a tremendous awakening for Gonzaga,” WVU’s coach said. “You don’t get to make your own schedule in the Big 12.” 

Big 12 power Kansas, for example, has made 16 Final Four appearances and won four national titles.

The Zags’ have won 21 WCC regular-season championships since the 2000-2001 season, but no national title after two trips to the Final Four in 2017 and 2021.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.
Apr 18, 2026; Fort Worth, TX, USA; The University of Minnesota gymnastics team poses with their trophy after finishing in fourth place in the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images

ESPN Defends NCAA Gymnastics Broadcast After Minnesota Backlash

Minnesota blasted ESPN for showing its routines less than other teams.
Nov 3, 2025; Arlington, Texas, USA; Monday Night Football commentator Joe Buck before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
exclusive

Joe Buck Expected To Host ‘ESPN Jeopardy!’

Celebrities and ESPN talent are expected to be contestants.

March Madness Hero Braylon Mullins Will Stay at UConn

The Huskies star will return for his sophomore season.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Gov. Andy Beshear delivers his State of the Commonwealth Wednesday night at the Thomas D. Clark Center for Kentucky History. Jan. 7, 2026

Gov. Beshear Slams Kentucky’s New $1M Job for AD

Beshear said athletic director Mitch Barnhart’s new job has “no defined duties.”
Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks tight end Jamari Johnson (9) makes catch for a touchdown against Indiana Hoosiers defensive back D'Angelo Ponds (5) during the first quarter of the 2025 Peach Bowl and semifinal game of the College Football Playoff at Mercedes-Benz Stadium.
April 21, 2026

Latest Dispute Over NIL Go Could End Any Semblance of a Salary Cap

The heart of the current issue is over the definition of “associated entities.”
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 20, 2026

The QB Class That Reshaped a New Era of College Football

College football’s transfer portal and revenue-sharing picked up in 2025.
April 20, 2026

Top Transfer Audi Crooks Picks Oklahoma State in Surprise Move

Crooks played her first three seasons at Iowa State.
April 17, 2026

Cignetti: Indiana’s Title-Winning Roster Cost Well Under $40M

Indiana defeated Miami in the CFP title game. 
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive
April 15, 2026

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.