• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Big 12 Could Add Another Basketball Powerhouse

  • In September, commissioner Brett Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
James Snook-USA TODAY Sports

The Big 12 could bolster its membership by adding a blue-chip mid-major. 

Big 12 commissioner Brett Yormark has met with Gonzaga athletic director Chris Standiford to discuss the Zags joining the Power 5 conference, according to ESPN. 

The conference will be losing Texas and Oklahoma — two of its most profitable athletic programs — to the SEC in 2025. 

The Big 12 will combat the losses by adding Cincinnati, UCF, Houston, and BYU by 2024. 

  • In September, Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
  • The Big East and Pac-12 have also expressed interest in adding Gonzaga, a perennial basketball powerhouse. 

In October, the Big 12 finalized a new six-year media rights deal with ESPN and FOX worth $2.3 billion. The deal, which starts in 2030, will pay Big 12 members about $31.7 million annually — up from the $28 million average on the current deal. 

Reality Check 

Bob Huggins, recently inducted into the Naismith Memorial Basketball Hall of Fame, thinks things could be much different for Gonzaga if it joins the Big-12. 

“I would think it would be a tremendous awakening for Gonzaga,” WVU’s coach said. “You don’t get to make your own schedule in the Big 12.” 

Big 12 power Kansas, for example, has made 16 Final Four appearances and won four national titles.

The Zags’ have won 21 WCC regular-season championships since the 2000-2001 season, but no national title after two trips to the Final Four in 2017 and 2021.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Roku’s $10M MLB Deal Resumes Despite ESPN Drama

Early Sunday games begin with a high-profile Cubs-Mets matchup.
exclusive

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Sports are shown on TVs behind a bar as guests enjoy the grand opening of DraftKings Sports & Social in Ohio.

DraftKings, FanDuel Interested in Sports Prediction Markets

Sports betting giants are eyeing sports “prediction” markets.

Scott Van Pelt Would Welcome ESPN Adding More Golf Coverage

Van Pelt said golf has been “massive” for his broadcasting career.

Featured Today

Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
May 6, 2025

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.
Bill Belichick

UNC Denies Report Jordon Hudson Was Barred From Football Facility

Pablo Torre stood by his reporting on Bill Belichick’s girlfriend.
Football
May 7, 2025

Big Ten Beating SEC in Race to $1 Billion in Revenue

The Big Ten is winning the revenue battle, reporting $928 million in 2023–24.
Jan 6, 2024; Tempe, Arizona, United States; Arizona State Sun Devil Emma Gehlert competes in the 200 yard medley relay against Grand Canyon University at Mona Plummer Aquatic Complex in Tempe on Jan. 6, 2024.
May 7, 2025

Parties in House v. NCAA Settlement Submit Solution to Roster Limits Issue

Fixing the roster limits issue was a condition of approval.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
May 6, 2025

Big 12 Re-Ups With Brett Yormark As Chaos Reshapes College Sports

Yormark is unafraid to lean in to the professionalization of college sports.
NCAA Football: Oregon State at California
April 29, 2025

Pac-12 Gets One-Year Test-Run Media Deal Before Expansion

It’s the next step in the league’s rebuild.
Shaquille O'Neal
April 28, 2025

Shaq Taking GM Role at Sacramento State

The news comes amid the school’s push for FBS status.
April 28, 2025

Quinn Ewers Bet on NFL Over NIL—and Left Millions on the Table

The Dolphins picked Ewers in the seventh round of the NFL Draft.