Friday, September 11, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Big 12 Could Add Another Basketball Powerhouse

  • In September, commissioner Brett Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
James Snook-USA TODAY Sports

The Big 12 could bolster its membership by adding a blue-chip mid-major. 

Big 12 commissioner Brett Yormark has met with Gonzaga athletic director Chris Standiford to discuss the Zags joining the Power 5 conference, according to ESPN. 

The conference will be losing Texas and Oklahoma — two of its most profitable athletic programs — to the SEC in 2025. 

The Big 12 will combat the losses by adding Cincinnati, UCF, Houston, and BYU by 2024. 

  • In September, Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
  • The Big East and Pac-12 have also expressed interest in adding Gonzaga, a perennial basketball powerhouse. 

In October, the Big 12 finalized a new six-year media rights deal with ESPN and FOX worth $2.3 billion. The deal, which starts in 2030, will pay Big 12 members about $31.7 million annually — up from the $28 million average on the current deal. 

Reality Check 

Bob Huggins, recently inducted into the Naismith Memorial Basketball Hall of Fame, thinks things could be much different for Gonzaga if it joins the Big-12. 

“I would think it would be a tremendous awakening for Gonzaga,” WVU’s coach said. “You don’t get to make your own schedule in the Big 12.” 

Big 12 power Kansas, for example, has made 16 Final Four appearances and won four national titles.

The Zags’ have won 21 WCC regular-season championships since the 2000-2001 season, but no national title after two trips to the Final Four in 2017 and 2021.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Britt McHenry Confirms She’s Joining Trump Administration

She’ll be a press advisor to the State Department.

Kirk Herbstreit’s Dog Gets His Own Line of Merchandise

Peter Fan Club says it has notched thousands of orders.

Lane Kiffin’s Roster Decision Reverberates Across Baton Rouge

The legal battle over eligibility was ever-present in Death Valley on Saturday.
Connor Onion RG3

Connor Onion Plans to ‘Go With the Flow’ With RG3 on Fox CFB

Onion and Griffin comprise Fox’s No. 2 college football broadcast team.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Kirk Herbstreit on Pat McAfee, Lane Kiffin’s LSU Chaos and His Dog Peter

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Sep 10, 2026; Miami Gardens, Florida, USA; Miami Hurricanes running back Javian Mallory (21) carries the ball while defended by Florida A&M Rattlers defensive back Andre Powell Jr. (7) in the third quarter at Hard Rock Stadium. Mandatory Credit: Sam Navarro-Imagn Images

Florida A&M Made $760K to Lose by 70 Points to Miami

Miami led the game 77–0 before a shortened fourth quarter.
September 10, 2026

SEC-LSU Cold War Thaws, but LSU Could Still Face Sanctions

The SEC had been scheduled to vote on LSU’s expulsion.
Nov 8, 2025; Starkville, Mississippi, USA; Georgia Bulldogs head coach Kirby Smart looks on before the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Wesley Hale-Imagn Images
September 11, 2026

NIL Got Kirby Smart to Give In on All-White Uniforms

Georgia will debut the look vs. Western Kentucky on Saturday.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 10, 2026

Player Who Left LSU Over Russian Teammate Gets Transfer Waiver

Kate Koval is now in the transfer portal.
September 9, 2026

Where Do Dae’Quan Wright and Zxavian Harris Go Now?

The pair may be in football limbo.
September 8, 2026

LSU Will Not Roster Former NFL Players Wright, Harris

It’s unclear if de-escalation will be enough to end the litigation altogether.
September 8, 2026

MAC Asks NCAA, CFP to Overturn Western Michigan Loss

The conference had previously implied that it accepted the game’s outcome.