• Loading stock data...
Sunday, March 15, 2026

Big 12 Could Add Another Basketball Powerhouse

  • In September, commissioner Brett Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
James Snook-USA TODAY Sports

The Big 12 could bolster its membership by adding a blue-chip mid-major. 

Big 12 commissioner Brett Yormark has met with Gonzaga athletic director Chris Standiford to discuss the Zags joining the Power 5 conference, according to ESPN. 

The conference will be losing Texas and Oklahoma — two of its most profitable athletic programs — to the SEC in 2025. 

The Big 12 will combat the losses by adding Cincinnati, UCF, Houston, and BYU by 2024. 

  • In September, Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
  • The Big East and Pac-12 have also expressed interest in adding Gonzaga, a perennial basketball powerhouse. 

In October, the Big 12 finalized a new six-year media rights deal with ESPN and FOX worth $2.3 billion. The deal, which starts in 2030, will pay Big 12 members about $31.7 million annually — up from the $28 million average on the current deal. 

Reality Check 

Bob Huggins, recently inducted into the Naismith Memorial Basketball Hall of Fame, thinks things could be much different for Gonzaga if it joins the Big-12. 

“I would think it would be a tremendous awakening for Gonzaga,” WVU’s coach said. “You don’t get to make your own schedule in the Big 12.” 

Big 12 power Kansas, for example, has made 16 Final Four appearances and won four national titles.

The Zags’ have won 21 WCC regular-season championships since the 2000-2001 season, but no national title after two trips to the Final Four in 2017 and 2021.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 13, 2026; Miami, FL, United States; Dominican Republic first baseman Vladimir Guerrero Jr., left, and center fielder Julio Rodr’guez celebrate scoring a run against the Korea in the second inning during a quarterfinal game of the 2026 World Baseball Classic at loanDepot Park.

WBC Semifinals Featuring US, Dominican Stars Will Be ‘Spectacle’

The international tournament posts more viewership and attendance records.

NWSL Enters Pivotal Season With Expansion, World Cup Boost

Commissioner Jessica Berman says the league expects to break records in 2026.

U.S., WBC Heavyweights Advance With Big TV Weekend Looming

Record viewership is already arriving as the tournament favorites all advance.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Mar 12, 2026; Chicago, IL, USA; UCLA Bruins guard Trent Perry (0) shoots against the Rutgers Scarlet Knights during the second half at United Center.

‘Players Are Workers’ and Deserve Right to Unionize: Former NLRB Exec

The SCORE Act would not designate student-athletes as employees.
March 14, 2026

Sacramento State’s Only Shot at MAC Revenue: Make the CFP

Sacramento State forfeits MAC revenue but could earn money with a CFP berth.
Mar 2, 2026; Raleigh, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) reacts with guard Isaiah Evans (3) and guard Caleb Foster (1) after being fouled during the first half against the NC State Wolfpack at Lenovo Center.
March 14, 2026

Duke Continues to Embrace the Fountain of Youth

Duke continues to build winning programs around star freshmen. 
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 14, 2026

Big East Tourney Keeps Delivering—Even in a Football-Dominated Era

St. John’s routs UConn as Big East tourney proves league still thriving.
UCLA Bruins celebrates Sunday, March 8, 2026, after the Big Ten Tournament Championship game at Gainbridge Fieldhouse in Indianapolis. UCLA Bruins defeated the Iowa Hawkeyes, 96-45, for back to back Big Ten championships.
March 14, 2026

UCLA Women’s Basketball Strives for a Final Four Return

Rosters are getting even older—and UCLA is no different.
March 13, 2026

Big 12 Ditches LED Court Mid-Tourney After Player Concerns

Widespread player complaints helped lead to the mid-tournament switch.
Miami RedHawks guard Peter Suder (5) and guard Luke Skaljac (3) leave the floor as UMass Minutemen forward Leonardo Bettiol (3) celebrates a win after the final buzzer of the second half of Mid-American Conference Tournament first round game between the Miami RedHawks and the UMass Minutemen at Rocket Arena in Cleveland on Thursday, March 12, 2026. Top-seeded Miami was eliminated from the tournament with an 87-82 loss to the Minutemen.
March 12, 2026

Miami (Ohio) Debate Intensifies After RedHawks’ First Loss

The previously undefeated RedHawks lost to UMass in the MAC tournament.