Friday, September 25, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Big 12 Could Add Another Basketball Powerhouse

  • In September, commissioner Brett Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
James Snook-USA TODAY Sports

The Big 12 could bolster its membership by adding a blue-chip mid-major. 

Big 12 commissioner Brett Yormark has met with Gonzaga athletic director Chris Standiford to discuss the Zags joining the Power 5 conference, according to ESPN. 

The conference will be losing Texas and Oklahoma — two of its most profitable athletic programs — to the SEC in 2025. 

The Big 12 will combat the losses by adding Cincinnati, UCF, Houston, and BYU by 2024. 

  • In September, Yormark said that the conference is “open for business.”
  • He has also voiced his desire to expand westward.
  • The Big East and Pac-12 have also expressed interest in adding Gonzaga, a perennial basketball powerhouse. 

In October, the Big 12 finalized a new six-year media rights deal with ESPN and FOX worth $2.3 billion. The deal, which starts in 2030, will pay Big 12 members about $31.7 million annually — up from the $28 million average on the current deal. 

Reality Check 

Bob Huggins, recently inducted into the Naismith Memorial Basketball Hall of Fame, thinks things could be much different for Gonzaga if it joins the Big-12. 

“I would think it would be a tremendous awakening for Gonzaga,” WVU’s coach said. “You don’t get to make your own schedule in the Big 12.” 

Big 12 power Kansas, for example, has made 16 Final Four appearances and won four national titles.

The Zags’ have won 21 WCC regular-season championships since the 2000-2001 season, but no national title after two trips to the Final Four in 2017 and 2021.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rob Gronkowski Front Office Sports

Rob Gronkowski Explains Terry Bradshaw’s Viral McBride Moment

Gronkowski says the Hall of Fame quarterback was in on the joke.
Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026 U.S. President Donald Trump gestures ahead of the trophy presentation REUTERS/Hannah Mckay

Donald Trump Not Expected to Join ‘College GameDay’ on Saturday

ESPN does plan to show Trump during its Tennessee–Texas telecast.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.

The Biggest Question for LSU Men’s Basketball: Who Is on the Team?

Will Wade said LSU has 15 players but won’t release a list.
Nov 7, 2015; New Orleans, LA, USA; The American Athletic Conference logo at Yulman Stadium before the game between the Tulane Green Wave and the Connecticut Huskies. Mandatory Credit: Chuck Cook-USA TODAY Sports
September 25, 2026

American ‘Not Proactively Seeking’ New Members Despite Overtures

Three schools reportedly have interest in joining the league.
Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
September 25, 2026

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
September 24, 2026

College Basketball Player Has Been in ICE Custody for Weeks

Aminata Seck is in ICE custody after being detained at an airport.
Exclusive
September 24, 2026

How House Republicans Could Make or Break College Sports Bill

The Protect College Sports Act faces potential opposition from many House Republicans.
Oct 3, 2025; Tempe, AZ, USA; Arizona State Sun Devils fans look on against the Penn State Nittany Lions during the second period at Mullett Arena
September 23, 2026

ASU Hockey Coach Declines to Answer Questions About Player’s Collapse

Greg Powers cited an ongoing investigation around Matthew Mayich’s collapse.
Exclusive
September 23, 2026

Dae’Quan Wright, Zxavian Harris Can Play in UFL This Spring

The pair have been blocked from college football and the NFL.