Thursday December 7, 2023

Big 12 Inks 6-Year, $2.28B Media Rights Package

  • The Big 12 is finalizing a $2.28B media rights package with ESPN and Fox.
  • The deal solidifies a conference whose very existence was in question just a year ago.
Jay Biggerstaff-USA TODAY Sports
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The Big 12 is finalizing a new six-year media rights package with its current partners ESPN and Fox, sources confirmed to Front Office Sports. The deal, which starts in 2025, is worth a total of $2.28 billion.

The deal solidifies a conference whose very existence was in question just a year ago when Texas and Oklahoma announced they would leave for the SEC, taking half of the conference’s media rights value with them. 

But new commissioner Brett Yormark was able to negotiate a package that will bring in millions more than the current deal. The additions of BYU, Cincinnati, UCF, and Houston undoubtedly provided a boost.

  • The average annual revenue is $380 million — $160 million more than the final years of the current deal.
  • ESPN will have the top package of football games over Fox, as well as the championship games for basketball and football. 
  • After dropping out of Big Ten rights, ESPN was very interested in the Big 12, as FOS previously reported.

Sports Business Journal first reported the news.

State of Expansion

The new deal is modest compared to the Big Ten, but it puts the Big 12 ahead of the Pac-12, which could have expansion implications.

The Pac-12 hasn’t announced a new package even though its media rights deal expires in 2024. Now, the Big 12 is ahead, able to tout a lucrative deal more than a year earlier than previously expected.

Yormark previously told FOS that expansion was “top of mind,” but that his main focus was welcoming the four new schools successfully next year.

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