• Loading stock data...
Sunday, September 14, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

New Big 12 Media Deal To Pay Schools $31.6M Average Annual Value

  • While the Big 12’s new package puts it above the Pac-12 for now, it won’t usurp the ACC.
  • Both deals have average per-school values between $30 million-$40 million.
Jerome Miron-USA TODAY Sports

As the Big Ten and SEC pull away as Super Conferences, the remaining Power 5 conferences are left jockeying for the third-place position. The best way to secure that spot is to sign the most lucrative media rights package.

The Big 12’s new six-year, $2.28 billion media package is a major win for the conference. It technically beats out the Pac-12’s current package, though the Pac-12 is negotiating its next deal. But the Big 12’s per-school payouts won’t usurp the ACC, a source confirmed to Front Office Sports.

  • The Big 12’s deal will pay out an average of $380 million per year — or about $31.6 million per school. That’s about the same as the ACC’s current revenue. 
  • The ACC’s current package dates back to 2016. In 2021, ACC schools brought in about $36 million each, according to tax returns. 
  • Most of that revenue came from the ACC’s media deal, but also included NCAA tournament and College Football Playoff revenue.

Despite the comparable revenue, the Big 12 gets one major advantage over the ACC: The conference will have another chance to negotiate higher rates six years before the ACC.

The Big 12 deal runs through 2031, while the ACC is locked into its partnership until 2036. Given that media rights values continue to climb, timing is everything.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
opinion

19 Rising Stars in Sports Media

Who are sports media’s rising stars? Here’s an inside look.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.
Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.

House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week

They didn’t believe they had enough votes to pass the bill.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

NFL’s Expected Early-Season Ratings Boost Gets Off to a Stormy Start

The kickoff game somewhat resembles the delays last year in an SNF game.
Eagles
September 4, 2025

The Death of Streameast Has Been Greatly Exaggerated

Mirror sites began popping up Thursday, the day the NFL season begins.
September 4, 2025

TNT Sports to Try Its Own Streaming App After WBD Split

TNT Sports will have its own app as a corporate split approaches.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 4, 2025

3 ABC Games Top 10M Viewers Each in ESPN’s Record CFB Weekend

Miami–Notre Dame led the way with 10.8 million viewers.
September 4, 2025

Bill Belichick’s UNC Debut Draws More Than 6M Viewers on ESPN

TCU-UNC was the fifth-most-watched college football game of Week 1.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
September 2, 2025

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”