• Loading stock data...
Thursday, May 22, 2025

New Big 12 Media Deal To Pay Schools $31.6M Average Annual Value

  • While the Big 12’s new package puts it above the Pac-12 for now, it won’t usurp the ACC.
  • Both deals have average per-school values between $30 million-$40 million.
Jerome Miron-USA TODAY Sports

As the Big Ten and SEC pull away as Super Conferences, the remaining Power 5 conferences are left jockeying for the third-place position. The best way to secure that spot is to sign the most lucrative media rights package.

The Big 12’s new six-year, $2.28 billion media package is a major win for the conference. It technically beats out the Pac-12’s current package, though the Pac-12 is negotiating its next deal. But the Big 12’s per-school payouts won’t usurp the ACC, a source confirmed to Front Office Sports.

  • The Big 12’s deal will pay out an average of $380 million per year — or about $31.6 million per school. That’s about the same as the ACC’s current revenue. 
  • The ACC’s current package dates back to 2016. In 2021, ACC schools brought in about $36 million each, according to tax returns. 
  • Most of that revenue came from the ACC’s media deal, but also included NCAA tournament and College Football Playoff revenue.

Despite the comparable revenue, the Big 12 gets one major advantage over the ACC: The conference will have another chance to negotiate higher rates six years before the ACC.

The Big 12 deal runs through 2031, while the ACC is locked into its partnership until 2036. Given that media rights values continue to climb, timing is everything.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 23, 2024; Austin, Texas, USA; Texas Longhorns running back Quintrevion Wisner (26) is tackled by Kentucky Wildcats defensive back Alex Afari Jr.(3) during the first half at Darrell K Royal-Texas Memorial Stadium.

Some Schools Concerned About Memo Binding Them to House Settlement

The memo would attempt to prevent the schools from suing the conferences.
Ziegler

Tennessee Guard Sues to Play Fifth Year of College Basketball, Citing NIL..

Zeigler was a four-year player at Tennessee and third-team All-American.

Featured Today

AA Mint Cards

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Donnie Gobourne JDL
May 17, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The Diamond League offers paychecks and amenities that the U.S. can’t beat.
Jun 1996; Seattle, WA USA; FILE PHOTO; Seattle Supersonics guard Gary Payton (20) lays the ball up against the Chicago Bulls during the 1996 NBA Finals at Key Arena.
May 15, 2025

5,000 Pieces of Thunder History Are Hidden in Seattle

Sonics championship banners, trophies, and retired jerseys are all in one place.
Ohio State Buckeyes safety Caleb Downs (2) returns an interception during the second half of the Cotton Bowl Classic College Football Playoff semifinal game against the Texas Longhorns at AT&T Stadium in Arlington, Texas on Jan. 10, 2025. Ohio State won 28-14.
May 15, 2025

House v. NCAA Settlement to Pay College Athletes: All Your Questions Answered

The yearslong lawsuit over player compensation is in the home stretch.

NBC Eyes MLB Rights, Looks to Own Sunday Nights Year-Round

The league continues to shop media rights being forfeited by ESPN.
Dec 9, 2024; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) watches as center Karl-Anthony Towns (32) celebrates after making a three point basket to clinch a win against the Toronto Raptors near the end of the fourth quarter at Scotiabank Arena.
May 20, 2025

NBA Playoff TV Ratings Up 3% Ahead of Late-Round Test

Games are averaging 4.17 million viewers across ABC, ESPN, and TNT.
May 21, 2025

Paige Bueckers’s WNBA Debut Delivers 121% Ratings Bump on Ion

Friday’s doubleheader averaged 612,000 viewers.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 6 of Portfolio Players, dive into the world of sports investment with George Pyne, founder and CEO of Bruin Capital. Discover why owning a sports team is considered recession-proof, how leagues like MLB and UFC have adapted to the new media landscape, & the complexities of NIL.
May 18, 2025; Charlotte, North Carolina, USA; Scottie Scheffler is interviewed after winning the PGA Championship golf tournament at Quail Hollow.
May 20, 2025

PGA Championship TV Ratings Dip As Scottie Scheffler Dominates Again

CBS drew an average of 4.76 million viewers for Sunday’s final round.
May 20, 2025

Caitlin Clark, Fever Draw Record 2.7M Viewers vs. Sky

Caitlin Clark recorded her third career triple-double.
Julie Foudy
exclusive
May 16, 2025

Julie Foudy Out at ESPN After Two Decades

Foudy and ESPN failed to reach an agreement on a new deal.
May 14, 2025

NFL Releases 2025 Schedule With Heavy Focus on Standalone Matchups

The 2025 NFL schedule separates more games into individual broadcast slots.