• Loading stock data...
Saturday, July 19, 2025

New Big 12 Media Deal To Pay Schools $31.6M Average Annual Value

  • While the Big 12’s new package puts it above the Pac-12 for now, it won’t usurp the ACC.
  • Both deals have average per-school values between $30 million-$40 million.
Jerome Miron-USA TODAY Sports

As the Big Ten and SEC pull away as Super Conferences, the remaining Power 5 conferences are left jockeying for the third-place position. The best way to secure that spot is to sign the most lucrative media rights package.

The Big 12’s new six-year, $2.28 billion media package is a major win for the conference. It technically beats out the Pac-12’s current package, though the Pac-12 is negotiating its next deal. But the Big 12’s per-school payouts won’t usurp the ACC, a source confirmed to Front Office Sports.

  • The Big 12’s deal will pay out an average of $380 million per year — or about $31.6 million per school. That’s about the same as the ACC’s current revenue. 
  • The ACC’s current package dates back to 2016. In 2021, ACC schools brought in about $36 million each, according to tax returns. 
  • Most of that revenue came from the ACC’s media deal, but also included NCAA tournament and College Football Playoff revenue.

Despite the comparable revenue, the Big 12 gets one major advantage over the ACC: The conference will have another chance to negotiate higher rates six years before the ACC.

The Big 12 deal runs through 2031, while the ACC is locked into its partnership until 2036. Given that media rights values continue to climb, timing is everything.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
(NCL_OSU_11_SUGAR_LAURON 04JAN11) Ohio State Buckeyes quarterback Terrelle Pryor (2) slips around the Arkansas Razorbacks defense during first half of the Sugar Bowl at the Louisiana Superdome in New Orleans, January 4, 2011.

Terrelle Pryor’s Case for NIL Backpay Dismissed in Court

Pryor played seven years in the NFL after leaving OSU amid a scandal.
exclusive

Fox Sports Nearing Deal for Dave Portnoy on ‘Big Noon,’ Barstool on..

Barstool content could fill some FS1 airtime vacated by three canceled shows.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.

Netflix Beats Projections Again—and Plots Big Holiday Sports Slate

The streaming giant again beats analyst projections in every respect.
Jul 15, 2025; Cumberland, Georgia, USA; National League designated hitter Kyle Schwarber (12) of the Philadelphia Phillies hits a home run in the swing off of after the 2025 MLB All Star Game ended in a tie at Truist Park.
July 16, 2025

MLB All-Star Game Viewership Dips Despite Historic Swing-Off

Game viewership falls 3% despite late dramatics in the unique tiebreaker.
July 17, 2025

ESPN Bidding Against NBC, Apple for MLB Rights Package

The league continues to negotiate with multiple media-rights bidders.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 15, 2025

MLB Home Run Derby Draws 5.7M Viewers on ESPN, Up 5%

ESPN reverses the trend from last year and registers audience growth.
July 15, 2025

WNBA Hits Fourth-Highest ABC Viewership With Clark-Bueckers Duel

Clark missed the first Fever vs. Wings game with an injury.
Brittney Griner and Caitlin Clark
exclusive
July 15, 2025

‘Good Morning America’ Will Air From WNBA All-Star in First

The All-Star Game’s relevance has exploded with the league in recent years.
NBC Sports
exclusive
July 14, 2025

NBC Hiring Ex-Hawks Exec Grant Liffmann As NBA Front Office Insider

Liffmann spent the last three years with Atlanta after covering the Warriors.