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Friday, January 16, 2026

Betway Parent Records 45% YOY Revenue Increase

Betway
Eric Hartline-USA TODAY Sports

Super Group, the parent company of online sports betting and gaming business Betway, reported a 45% year-over-year increase in 2021 revenue to around $1.4 billion.

Profits jumped 58% year-over-year to roughly $255.6 million, with cash and cash equivalents increasing 112%.

  • The company expanded its deals to a total of 70 in 17 different countries. Its deals include the NHL, NBA, and ATP.
  • Super Group signed 30 sponsorship agreements in 2021.
  • Betway and Spin, Super Group’s multi-brand online casino, launched in nine new regulated markets including Betway in France and Tanzania.

Super Group reached 2.62 million monthly average customers in 2021— a 75% year-over-year increase. Betway’s sports betting revenue reached roughly $417.8 million, up from $174.7 million the year prior.

In January, Super Group completed its merger with SPAC Sports Entertainment Acquisition Corp. to go public on the New York Stock Exchange.

2022 Highlights

So far this year, Super Group has expanded into three new regulated markets and signed nine additional sponsorship agreements. Super Group’s acquisition of Digital Gaming Corporation is expected to close in the second half of the year but is already live in six U.S. states with the Betway brand as of April 13, 2022. It has access to 12 states.

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