Wednesday, October 28, 2026

Betway Parent Records 45% YOY Revenue Increase

Betway
Eric Hartline-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Super Group, the parent company of online sports betting and gaming business Betway, reported a 45% year-over-year increase in 2021 revenue to around $1.4 billion.

Profits jumped 58% year-over-year to roughly $255.6 million, with cash and cash equivalents increasing 112%.

  • The company expanded its deals to a total of 70 in 17 different countries. Its deals include the NHL, NBA, and ATP.
  • Super Group signed 30 sponsorship agreements in 2021.
  • Betway and Spin, Super Group’s multi-brand online casino, launched in nine new regulated markets including Betway in France and Tanzania.

Super Group reached 2.62 million monthly average customers in 2021— a 75% year-over-year increase. Betway’s sports betting revenue reached roughly $417.8 million, up from $174.7 million the year prior.

In January, Super Group completed its merger with SPAC Sports Entertainment Acquisition Corp. to go public on the New York Stock Exchange.

2022 Highlights

So far this year, Super Group has expanded into three new regulated markets and signed nine additional sponsorship agreements. Super Group’s acquisition of Digital Gaming Corporation is expected to close in the second half of the year but is already live in six U.S. states with the Betway brand as of April 13, 2022. It has access to 12 states.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 18, 2026; New York, NY, USA; CEO of MSG Network James Dolan smiles during the New York Knicks Championship Parade through the Canyon of Heroes.

James Dolan Gets $10M Bonus As Knicks-Rangers Spin-Off Closes

“It’s a healthy award,” an executive compensation expert tells FOS.
Worldwidewob
Exclusive

Why World Wide Wob Walked Away From NBA Twitter

He’s “still covering LA police chases daily on Twitch.”
Oct 21, 2026; Los Angeles, California, USA; A net with the NBA season tip-off logo during the game between the Los Angeles Lakers and the Golden State Warriors at Crypto.com Arena. Mandatory Credit:

NBA Tips Off Prediction-Market Era With Kalshi, Polymarket

DraftKings is also expanding its NBA deal to include prediction markets.
Mat Ishbia

Suns Owner Mat Ishbia: Steve Ballmer Is a ‘Great Owner’

“That was a misstep by Steve,” Ishbia told FOS about the situation.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Novig, ProphetX Told to Pause Scorigami, Micro Contract Plans

“It’s kind of a warning shot” to prediction markets, one source says.
Kalshi logo appears in this illustration taken April 22, 2026.
October 16, 2026

Who’s in Charge of the Oklahoma Tribe Doing Business With Kalshi?

Two men separately claim to lead a tribe doing business with Kalshi.
Polymarket logo appears in this illustration taken April 22, 2026.
October 19, 2026

Polymarket Removes Cornell 7 Market After Blowback

The market was only available on Polymarket’s international platform.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
Cincinnati Bengal T.J. Houshmandzadeh places a $20 bet on the Cincinnati Bengals winning the Super Bowl during the FanDuel Sportsbook at Belterra Park Cincinnati Grand Opening at Belterra Park in Cincinnati.
October 7, 2026

Senator Says Sportsbooks VIP Betting Inquiry Will Expand

Sen. Richard Blumenthal tells FOS he’ll look at prediction markets, too.
Sep 17, 2026; New York City, New York, USA; Philadelphia Phillies shortstop Trea Turner (7) dives safely into third base after advancing on an errant New York Mets pickoff throw to first base during the seventh inning at Citi Field. novig
Exclusive
September 30, 2026

Novig to Quadruple Valuation With New Funding Round

The company is fundraising at a $2 billion valuation.
U.S. President Donald Trump speaks with Commodity Futures Trading Commission (CFTC) Chairman Michael Selig in the Roosevelt Room at the White House in Washington D.C., U.S., August 19, 2026.
Exclusive
September 29, 2026

Trump Admin Preparing Crackdown on Prediction-Market Promos

The CFTC is looking at incentives like “risk-free” bets.
Asset Class
September 22, 2026

The Firms That Power Prediction-Market Trades

“Essentially, our role is to help bridge demand across time and space.”