Thursday December 7, 2023

Bally’s Adds Beach Volleyball Tour to Acquisitions

  • Bally’s Corporation acquired the Association of Volleyball Professionals.
  • The gambling conglomerate is continuing its growth strategy.
Robert Hanashiro-USA TODAY Sports/Design: Alex Brooks
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Bally’s acquired the Association of Volleyball Professionals on Tuesday, continuing its unbridled expansion.

The conglomerate has been buying up all types of companies lately.

  • It purchased SportCaller in February and plans to use the free-to-play sports game provider to launch its own games. 
  • That same month, Bally’s acquired Bet.Works for $125 million. The sports betting platform operates in Colorado, Iowa, Indiana, and New Jersey. 
  • It agreed to acquire online gaming operator Gamesys in March for $2.7 billion.

Over the past year, Bally’s has also been named an official sports betting partner of the NBA, MLB, and the NHL, signing multi-year deals with the three leagues. 

The AVP is the longest-running and most famous beach volleyball tour in the U.S. but has experienced ups and downs. The organization was bought out of bankruptcy by Donald Sun for $2 million in 2012 after annual revenue reached nearly $25 million in 2008. 

Bally’s will work with the AVP to help gamify beach volleyball for its sports betting business, as well as drive new viewers to its platforms.

Bally’s inked a 10-year, $85 million deal with Sinclair Broadcast Group last November and rebranded 21 regional Fox Sports channels under the Bally’s name. 

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