Aviron Raises $4.5 Million Amid Connected Rowing Boom

    • Aviron’s machines sell for $2,199.
    • The home fitness equipment market is estimated to reach $8.62 billion by 2023.

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Home rowing machine Aviron announced Wednesday it raised $4.5 million in its latest funding round.

Samsung Next, Formic Ventures, GFC, and Y Combinator joined the round. The company’s machines cost $2,199.

This is just the latest investment in the growing connected rowing industry.

  • April: Ergatta raised $30 million in a Series A funding round led by Advance Venture Partners.
  • April: LIT Method announced an investment from Jay-Z’s Marcy Venture Partners.
  • July: CITYROW secured $12 million in Series A funding led by JW Asset Management. The company’s revenue grew 375% in the last year.
  • August: Hydrow announced it was in discussions with Sandbridge X2 Corp. to go public via SPAC, valuing the company at more than $1 billion. It raised more than $45 million in the last two years and saw sales jump by 400% during the pandemic.

Similar to Ergatta, Aviron is interested in gamifying the rowing experience — something founder and CEO Any Hoang says is the largest differentiator between Aviron and a Peloton or Hydrow.

Rather than instructor-led classes, the company focuses on virtual races and animated, story-driven games.

The global home fitness equipment market is estimated to reach to $8.62 billion by 2023.