Wednesday September 27, 2023
The Best Employers in Sports Survey is Now Open!

Harry Kane Invests in OxeFit, Fitness Startup Passes $45M in Funding

  • The English soccer captain joins Dak Prescott, Jalen Ramsey, and Dustin Johnson as athletes to invest in OxeFit.
  • Kane’s investment comes as he said this week that he wants to “explore” a career as an NFL kicker.
Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
Courtesy of OxeFit
Front Office Sports Today

Taylor Swift Takes NFL to New Heights

Taylor Swift and her rumored relationship have brought in a new, more female-heavy audience.
Listen Now
September 27, 2023 | Podcast
Copy Link
Link Copied
Link Copied

English Premier League soccer star Harry Kane has become the latest athlete to invest in OxeFit, an at-home workout machine powered by artificial intelligence. OxeFit has now raised more than $45 million in total funding, and its sales have increased 200% year-over-year, the company said. 

Kane joins a star-studded lineup of existing OxeFit investors spanning Dallas Cowboys quarterback Dak Prescott, Miami Dolphins cornerback Jalen Ramsey, golfer Dustin Johnson, and Toronto Raptors forward Thaddeus Young. Prescott invested in OxeFit as part of the Texas-based company’s $12.5 million Series A round in 2021. 

OxeFit’s touch-screen-based workout machines use computer vision to provide form feedback to users during strength training exercises. The AI fitness startup leverages electric motors to generate force, similar to Tonal, the at-home fitness company backed by stars such as LeBron James, Serena Williams, Mike Tyson, and Drew Brees.

 “In addition to our many other pro-athlete investors, Mr. Kane using the OxeFit smart gym and online content as part of his Premier League football training further validates OxeFit’s smart technology and the unique versatility of our customized training capabilities,” OxeFit CEO Rab Shanableh said in a statement.

Kane’s investment in OxeFit comes amid a rocky year for the at-home fitness industry that once boomed during the pandemic. Tonal was valued at around $600 million in April, a sharp decline from its $1.6 billion valuation in 2021. Peloton has lost about $48 billion in market cap since its stock traded as high as $167 in January 2021 and now hovers around $7.25.

Kane, who captains England’s men’s national team and plays striker for Tottenham Hotspur, is also an investor in TOCA Football, a startup building soccer entertainment venues similar to Topgolf. The 29-year-old aspires to one day join fellow OxeFit investors Prescott and Ramsey in the NFL

“It’s something I definitely want to explore. I know it will be a lot of hard work. I don’t expect to just walk up and start kicking field goals,” Kane said this week on Good Morning America. “But yeah, it’s something I’d love to do. The NFL I have been following for about ten years now, and I love it, so I’d love to give it a go.”

Copy Link
Link Copied
Link Copied

What to Read


NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)


Featured Today

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 
Nike's group fitness studios follow its Netflix workout streaming deal.
August 3, 2023

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
The huupe "smart" basketball hoop in a gym.
May 23, 2023

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.
Peloton is recalling 2.2. million bikes.
May 11, 2023

Peloton Recalls 2.2 Million Bikes Following Injuries

Peloton is recalling 2.2. million bikes.
Apr 29, 2023; Columbus, Ohio, United States; Columbus Crew forward Cucho Hernandez (9) fights Inter Miami defender Serhiy Kryvtsov (27) for the ball during the first half of the MLS soccer game between Columbus Crew and Inter Miami at Field on Saturday night.
May 1, 2023

Adidas Doubling Down on U.S. Sports Market

Adidas is leaning into basketball and soccer in the U.S. market.
Amazon Halo
April 27, 2023

Amazon Shuts Down Halo Fitness Wearable

Halo debuted in 2020 as Amazon’s foray into wearable fitness and space. 
The fitness industry grew 4.3 percent in 2022.
April 19, 2023

U.S. Sports and Fitness Products Hit $116B In Sales

Industry revenue grew 4.3 percent in 2022.