Monday, October 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

As the NFL, NBA, and NHL Go Global, The Masters Is Looking Abroad, Too

As nearly every major U.S. sports league looks to expand its presence abroad, The Masters wants to be more international, too.

Michael Madrid-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

As nearly every major U.S. sports league looks to expand its presence abroad, the Masters wants to be more international, too.

“Golf is a global game, and I think we always want to recognize that,” Augusta National Golf Club chairman Fred Ridley said Thursday at the Asia-Pacific Amateur Championship in Dubai. 

The NFL, NBA, MLB, and NHL have all been playing more games outside the U.S., as well as crafting new media strategies in other countries—like the NFL tapping Amazon to stream this year’s Black Friday matchup free worldwide.

While The Masters would never be played anywhere but Augusta (let alone outside the U.S.), golf’s most prestigious tournament recently changed its qualifying criteria to give more opportunities to non-American players. In August, The Masters announced winners of six national opens would earn an invite to the 2026 event; in turn, winners of the PGA Tour’s lower-tier fall tournaments would no longer qualify for Augusta.

“International competition has always been a big part of The Masters tournament,” Ridley said Thursday. “That representation internationally has grown over the years to where it’s pretty much 50-50, maybe even a few more international players. So, we thought it was appropriate to carry on that tradition and the culture that we’ve established at The Masters.” In 2025, 48 of the 95 players in The Masters field were from the U.S., while 47 were not.

The Asia-Pacific Amateur Championship is one of three international amateur events (alongside The Amateur Championship and Latin America Amateur Championship) that award the winner with a Masters invitation.

Earlier this month, two international players punched their tickets to the 2026 Masters by winning two of the six aforementioned national opens. Japanese player Naoyuki Kataoka (who was ranked No. 500 in the world at the time) won the Japan Open, and Englishman Marco Penge won the Spanish Open. 

In July, American Chris Gotterup won the Scottish Open. The Hong Kong and Australian opens will be played later this fall, while the South African Open will be contested in the spring.

“We hope that the incentive of awarding the winners an invitation … would also generate additional interest in those countries. I know that in Japan, recently, that was the case. I think it will be the case in all these countries.”

The LIV Question

No LIV Golf players have capitalized on the new Masters qualification criteria yet, but members of that league are eligible to compete in all six of those national opens. 

The Hong Kong Open (Asian Tour) is part of the International Series, which has a partnership with LIV Golf. LIV is still in the process of working through its latest application to receive Official World Golf Ranking points.

Winners of LIV events do not receive automatic invites to The Masters, but some of the tour’s members have received special invites in recent years.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 9, 2024; Las Vegas, Nevada, USA; A LIV Golf sign is observed prior to the second round of the LIV Golf Las Vegas tournament at Las Vegas Country Club.

LIV Readies for Next Phase of Bankruptcy

The Chapter 11 case is playing out in New Jersey.
Apr 7, 2026; Salt Lake City, Utah, USA; Edmonton Oilers center Connor McDavid (97) warms up before a game against the Utah Mammoth at Delta Center.
First at FOS

NHL ‘Hot for Hockey’ Audio Shorts Campaign Is Done

The league says it was meant to be a one-week-only campaign.

LeBron’s Fanatics Deal Includes Helicopter Use

The helicopter has repeatedly gone between NYC and Philly.
Good Good Golf

Good Good Golf: Business As Usual After Ad Fallout

The YouTube native brand is back to its core business: posting online.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Gronk about Sports Betting, Tom Brady & More

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Sep 27, 2026; Rio De Janeiro, BRA; A tifo featuring images of
First at FOS
October 2, 2026

NFL, NFLPA Yet to Hold Real Talks on More Games Abroad

The CBA requires consultation with the union.
October 3, 2026

NFL Unsportsmanlike Conduct Fines Way Down in Week 3

Only 5 players were fined, compared to 13 after Week 2.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Feb 9, 2026; San Francisco, CA, USA; San Francisco 49ers owner Jed York at the Super Bowl LX host committee handoff press conference at Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

NFL Suspends Jed York 6 Games After Prostitution Sting Arrest

The 49ers owner was also fined $500,000.
Sep 27, 2026; Denver, Colorado, USA; Los Angeles Rams head coach Sean McVay looks on during the first half against the Denver Broncos at Empower Field at Mile High.
October 2, 2026

Sean McVay’s Comments About Call Raise Questions About NFL Policy

Discussions between teams and the NFL are not always treated as confidential.
October 2, 2026

WNBA Faces Ratings Test Without Caitlin Clark, Fever

Indiana was eliminated from the playoffs Thursday by the Las Vegas Aces.
Sep 30, 2026; Bronx, New York, USA; New York Yankees outfielder Trent Grisham (12), outfielder Cody Bellinger (35) and catcher Austin Wells (28) celebrate after defeating the Boston Red Sox in game two of the Wildcard round for the 2026 MLB Playoffs at Yankee Stadium.
October 2, 2026

NBC Scored Record Viewership With MLB Wild-Card Round

The initial wild-card games set a series of viewership milestones.