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Super Bowl Ticket Prices Still Dropping As Lodging Costs Soar

The power of the Super Bowl location is becoming even more apparent, as the get-in for Sunday is now less than a third of the level of a year ago. 

Kirby Lee-Imagn Images

New Orleans, of course, is colloquially known as “the Big Easy,” and a still-falling ticket resale market for Super Bowl LIX has made scoring tickets to Sunday’s game easier than ever.

Low-end, get-in prices for the Chiefs-Eagles matchup fell early Friday to about $2,600 per seat across multiple marketplaces. That figure is down by more than 20% from levels at the beginning of the week and is just over half what upper-deck tickets at the Caesar Superdome were selling for immediately after Kansas City and Philadelphia clinched their conference titles. 

A similar situation is apparent with On Location, the official hospitality provider of the NFL that controls a large swath of the Super Bowl ticket resale market. Its packages that include various fan experiences in addition to game tickets now begin at $3,750 per person. That’s down 21% from Monday, and also by nearly half compared to late January. 

The entry-level pricing also is now less than a third of what was seen in Las Vegas last year, with that market’s status then as a first-time Super Bowl host driving historic levels of fan interest

Overall, the game is tracking as the weakest Super Bowl on the secondary market in six years.

The prevailing factors in the downward pressure are much the same as earlier in the week and are gathering strength: an unprecedented lodging crunch has created four-figure nightly prices in many instances for even spartan accommodations and five-figure ones for luxury rooms, in turn cutting into many fans’ ability to spend on game tickets.

That situation, along with the unprecedented demand last year in Las Vegas, further showcases the heightening role of the host location in Super Bowl demand. Kansas City’s fifth trip to the Super Bowl in six seasons, meanwhile, has also furthered a sense of “Chiefs fatigue.”

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