Saturday, September 19, 2026

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The Tar Heels said late Tuesday night that they will honor the terms of Davis’s deal.

Bob Donnan-Imagn Images

North Carolina needs a new basketball coach. 

The Tar Heels fired Hubert Davis on Tuesday night after five seasons and consecutive exits in the first round of the NCAA tournament. Davis played at UNC from 1988 to 1992 and was an assistant for nine seasons before taking over for longtime coach Roy Williams 2021. 

We appreciate all that Hubert has done for Carolina as a player, assistant coach, head coach and community leader – he has helped make special memories we will never forget,” UNC athletic director Bubba Cunningham said in a statement. “This was not an easy decision because of Hubert’s tremendous character and all he has given to the program, but we must move forward in a way that allows our team to compete more consistently at an elite level.”

By firing Davis, UNC owes him $5.31 million since it happened before April 1, according to the terms of his contract. The figure comes from his remaining base salary of $1.25 million plus $1.8 million in supplemental compensation, which will increase by $100,000 annually for the remainder of the deal. Davis also received $50,000 per year in university-provided expense money, and made $200,000 from Nike and $500,000 from Learfield Sports. 

His total pay for the 2026 contract year is $3,850,000. The compensation will increase by $100,000 in each of the remaining four years. North Carolina said in the release announcing Davis’s departure that it will honor the terms of his contract. 

UNC went 24–9 this season and was consistently ranked in the top-25. The team was led by Caleb Wilson, a projected lottery pick who was lost for the season on March 6 with a thumb injury. The Tar Heels entered the NCAA tournament without him as a No. 6 seed and were upset by No. 11 seed VCU  in overtime after blowing a 19-point lead. 

Cunningham announced in July 2025 that he would step down from his position this summer with longtime racing executive Steve Newmark succeeding him on July 1. Newmark joined the department with the title of executive associate athletic director last summer to help the transition. 

It’s another high-profile coaching search for North Carolina, which hired Bill Belichick as its head football coach after an unusual process in late December of 2024.

Davis had an inconsistent tenure in Chapel Hill. In his first season, the Tar Heels went 29–2 and advanced all the way to the 2022 national championship game, where they lost a nail-biter to Kansas. UNC went into the following season as the No. 1 team in the preseason polls, but finished 20–13 and missed the NCAA tournament. North Carolina entered the 2024 tournament as a No. 1 seed, but was eliminated in the Sweet 16. The program hasn’t won a tournament game since. 

Davis initially signed a five-year contract with the school in 2021 worth $9.75 million. That contract was amended a year later after his strong debut season and extended him through 2028. Despite his struggles, UNC gave him another extension a year ago that pushed his deal through 2030. 

The release said nothing on the status of GM Jim Tanner, a former NBA agent who joined the program a year ago.

North Carolina becomes the most attractive job open on the coaching carousel. The program has won six national championships and has alumni such as Michael Jordan, Carter, and James Worthy. The Tar Heels could chase sitting coaches who have won national championships such as Florida’s Todd Golden or another alum such as Jerry Stackhouse, who is currently an assistant coach with the Warriors. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Speaker of the House of Representatives Mike Johnson (R-LA) talks with reporters as he arrives prior to the vote in the House of Representatives on its version of the fiscal 2027 National Defense Authorization Act, or NDAA, on Capitol Hill in Washington, D.C., U.S., July 22, 2026.

College Sports Bill Faces Uphill Battle in the House

“The stars have to align in the House for the bill to pass.”
Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
Tigers Head Coach Lane Kiffin, LSU Tigers take on the LA Tech Bulldogs. September 12, 2026; Baton Rouge, Louisiana, USA; at Tiger Stadium.

How Lane Kiffin Built College Football’s Most Anticipated Game

Kiffin’s return to Oxford has been nearly 10 months in the making.
Landry Kiffin/Fifth Year
September 17, 2026

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”
Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.
September 17, 2026

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 17, 2026

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sam Leavitt LSU
September 17, 2026

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images
September 17, 2026

Steve Belichick Resigns As North Carolina Closes Investigation

Steve Belichick has been on medical leave since August.
Jay Williams Asset Class Front Office Sports
Exclusive
September 16, 2026

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.