Friday, November 6, 2026

NBA, NHL Title Series Continue Delivering Big Audiences for ABC

Both the Stanley Cup Final and NBA Finals are delivering big for ABC, and it couldn’t come at a better time for parent company Disney. 

James Guillory-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

ABC and parent company Disney are extending their massive viewership run through the NBA Finals and Stanley Cup Final, posting another bullish result Monday while the trend is expected to continue on Tuesday.

The network said Monday that Game 2 of the Stanley Cup Final between the Hurricanes and Golden Knights, meanwhile, averaged 4.7 million viewers, up 88% from the comparable game last year on TNT Sports and up 33% from Game 2 of the event two years ago on ABC. 

The latest result represents the most-watched Stanley Cup Final Game 2 since a Blackhawks-Lightning clash in 2015—long before the acceleration of the cord-cutting wave that has upended the entire media industry.

With 4.8 million viewers for Game 1 of the series, the 2026 Stanley Cup Final through these first two games is up 93% from a year ago, and also the best result so far in 11 years. It also extends a wave of viewership growth throughout the NHL’s postseason this year and is expanding the league’s ambitions for its next set of U.S. rights agreements. 

Watching the Scores

A similarly robust wave of growth is expected Tuesday when the network reports viewership for Game 2 of the NBA Finals between the Knicks and Spurs. That series averaged 16.9 million viewers for Game 1 last Wednesday, up 90% from a year ago, and the most-watched NBA Finals opener since 2018. 

On top of rising fan interest in both events, the two title series have not lacked for drama. With Saturday’s Game 3, the opening trio of Stanley Cup Final games has each been decided by a single goal, two have gone into overtime, and that third game went into double overtime as Vegas won to claim a 2–1 series lead.

Though the Knicks hold a commanding 2–0 NBA Finals lead, both of the wins have required comebacks from double-digit road deficits as New York has notably held San Antonio superstar Victor Wembanyama in check.

“[Knicks center] Karl-Anthony Towns is kicking Wembanyama’s ass in this series, and it’s absolutely the difference in what’s going on right now,” said ESPN’s Brian Windhorst on First Take on Monday. 

A viewership figure for last Friday’s Game 2 of NBA Finals is expected on Tuesday.

ABC had a back-and-forth programming run last week with the Stanley Cup and NHL Finals, with a game from one of the two each night between Tuesday and Saturday. That will continue beginning with Monday’s Game 3 of the NBA Finals, and continue nightly this week through Thursday. 

Corporate Considerations

For Disney, the two championship series represent a solid, and perhaps needed, dose of good news. ESPN, the sister network of ABC that is aiding with the coverage in each series, is bracing for another wave of layoffs. 

Disney’s stock, meanwhile, is down about 9% in the last month, and nearly 12% for the year to date as it continues its transition under new CEO Josh D’Amaro. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The ESPN logo is seen on an electronic display in Times Square in New York City, U.S., August 23, 2017. REUTERS/Mike Segar
Exclusive

ESPN Warns Talent About Insider Betting on Prediction Markets

The guidelines were sent to on-camera talent at the end of October.

College Football’s Loaded Saturday Sets Up Huge Day for ABC, ESPN

The networks will broadcast five top-25 matchups Saturday.
Nov 2, 2026; Philadelphia, Pennsylvania, USA; Philadelphia 76ers forward LeBron James (23) controls the ball against the Chicago Bulls during the first quarter at Xfinity Mobile Arena.
Exclusive

LeBron James Demands AI Betting App Stop Using His Likeness

James’s camp sent the company a cease and desist letter.
LPGA golfers pose for a photo during WTGL Media Day at SoFi Center in Palm Beach Gardens, Florida on September 20, 2026.
First at FOS

WTGL’s First Season Will Pay Players $11M in Prize Money

Individual player payouts will be tied to team finish and player participation.
podcast thumbnail mobile
Front Office Sports Today

11/6/26 – LIV Golf Is Over, LeBron vs. Bron AI App, Pegula’s Hot-Mic Moment

0:00

Featured Today

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports
First at FOS

Dianna Russini Set to Return to Media: What We Know

Russini’s new content is expected to be sponsored by gambling operators.
ESPN analyst Pat McAfee broadcasts live from the sidelines of Acrisure Stadium in Pittsburgh, PA prior to the start of the Pittsburgh Panthers vs Notre Dame Fighting Irish game on November 15, 2025.
Opinion
November 5, 2026

How Did Pat McAfee Get So Polarizing?

Some of the criticism is self-inflicted. Some of it is unfair.
Sep 21, 2025; Foxborough, Massachusetts, USA; Former New England Patriots wide receiver Julian Edelman during halftime at Gillette Stadium. Mandatory Credit: Brian Fluharty-Imagn Images
November 5, 2026

Julian Edelman: Foxborough ‘Will Be Rocking’ for Tom Brady’s Return

Brady will be calling a Patriots game for the first time.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 4, 2026

College Football TV Ratings Remain Down 11% Through October

Four games total have drawn an audience of 10 million or higher.
Oct 31, 2026; San Francisco, California, USA; Golden State Valkyries players hold the trophy after winning the 2026 WNBA Finals against the Atlanta Dream at Chase Center
November 3, 2026

WNBA Finals Game 7 Draws 3.3M Viewers

The series averaged nearly 1.9 million viewers, the most for a Finals.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
November 3, 2026

ESPN Hires The Athletic Editorial Director Sergio Gonzalez

The move comes three months after ESPN eliminated Roxanna Scott’s editor-in-chief role.
Clemson quarterback Cade Klubnik (2) talks to CW sports after the game at Memorial Stadium in Clemson, S.C. Saturday, November 22, 2025.
First at FOS
November 3, 2026

The CW Eyes TNT Sports Rights and More CFP Games

TNT Sports’s portfolio includes the NHL, MLB, and French Open.