Saturday, October 17, 2026

NBA, NHL Title Series Continue Delivering Big Audiences for ABC

Both the Stanley Cup Final and NBA Finals are delivering big for ABC, and it couldn’t come at a better time for parent company Disney. 

James Guillory-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

ABC and parent company Disney are extending their massive viewership run through the NBA Finals and Stanley Cup Final, posting another bullish result Monday while the trend is expected to continue on Tuesday.

The network said Monday that Game 2 of the Stanley Cup Final between the Hurricanes and Golden Knights, meanwhile, averaged 4.7 million viewers, up 88% from the comparable game last year on TNT Sports and up 33% from Game 2 of the event two years ago on ABC. 

The latest result represents the most-watched Stanley Cup Final Game 2 since a Blackhawks-Lightning clash in 2015—long before the acceleration of the cord-cutting wave that has upended the entire media industry.

With 4.8 million viewers for Game 1 of the series, the 2026 Stanley Cup Final through these first two games is up 93% from a year ago, and also the best result so far in 11 years. It also extends a wave of viewership growth throughout the NHL’s postseason this year and is expanding the league’s ambitions for its next set of U.S. rights agreements. 

Watching the Scores

A similarly robust wave of growth is expected Tuesday when the network reports viewership for Game 2 of the NBA Finals between the Knicks and Spurs. That series averaged 16.9 million viewers for Game 1 last Wednesday, up 90% from a year ago, and the most-watched NBA Finals opener since 2018. 

On top of rising fan interest in both events, the two title series have not lacked for drama. With Saturday’s Game 3, the opening trio of Stanley Cup Final games has each been decided by a single goal, two have gone into overtime, and that third game went into double overtime as Vegas won to claim a 2–1 series lead.

Though the Knicks hold a commanding 2–0 NBA Finals lead, both of the wins have required comebacks from double-digit road deficits as New York has notably held San Antonio superstar Victor Wembanyama in check.

“[Knicks center] Karl-Anthony Towns is kicking Wembanyama’s ass in this series, and it’s absolutely the difference in what’s going on right now,” said ESPN’s Brian Windhorst on First Take on Monday. 

A viewership figure for last Friday’s Game 2 of NBA Finals is expected on Tuesday.

ABC had a back-and-forth programming run last week with the Stanley Cup and NHL Finals, with a game from one of the two each night between Tuesday and Saturday. That will continue beginning with Monday’s Game 3 of the NBA Finals, and continue nightly this week through Thursday. 

Corporate Considerations

For Disney, the two championship series represent a solid, and perhaps needed, dose of good news. ESPN, the sister network of ABC that is aiding with the coverage in each series, is bracing for another wave of layoffs. 

Disney’s stock, meanwhile, is down about 9% in the last month, and nearly 12% for the year to date as it continues its transition under new CEO Josh D’Amaro. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Draws New Lines on What Fans Can Bet On

The league is restricting risky player props.

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.

EuroLeague Sets $9B Valuation Target in 10-Year Plan

The league’s “value is growing very rapidly,” its CFO said.
Aug 3, 2025; College Park, Georgia, USA; Atlanta Dream partner Renee Montgomery watches a game against the Washington Mystics in the second quarter at Gateway Center Arena at College Park. Mandatory Credit: Brett Davis-Imagn Images

Renee Montgomery: Moving Finals Games Was a ‘Group Project’

Montgomery didn’t confirm whether Game 6 would be played at State Farm Arena.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Troy Aikman
Exclusive

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.
Nov 3, 2025; Arlington, Texas, USA; Television commentator Troy Aikman speaks before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 15, 2026

Aikman Eyeing ‘Next Landing Spot,’ Doesn’t Deny Rift With Buck

Aikman is slated to become a free agent after the season.
Opinion
October 15, 2026

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
October 14, 2026

ESPN Not Reaching Out on Clippers Story Was ‘Disappointing’ for Torre

Torre spoke at the FOS Tuned In summit Tuesday.
Pablo Torre Tuned In Front Office Sports
October 14, 2026

Pablo Torre: Not Getting Sued by Jordon Hudson ‘Kind of a Bummer’

Hudson had threatened to sue Torre for defamation over his podcast’s investigations.
ESPN/ABC Monday Night Football commentators Joe Buck, left, and Troy Aikman before the Detroit Lions vs. Las Vegas Raiders game at Ford Field, Monday, Oct. 30, 2023.
Exclusive
October 14, 2026

Joe Buck, Troy Aikman Have Had Tension Amid ESPN Contract Talks

The “MNF” duo had an argument before this week’s broadcast.
Jun 27, 2026; Chaska, Minnesota, USA; Nelly Korda hits from a fairway bunker on the first hole during the third round of the KPMG Women's PGA Championship golf tournament.
October 14, 2026

LPGA’s Media-Rights Deals Depend on PGA, NFL Negotiations

LPGA commissioner Craig Kessler is watching the landscape closely.