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ST. PETERSBURG, Fla. — The World Series is now shifting to Florida’s Tropicana Field, with the Brewers holding a commanding 2–0 lead after yet another come-from-behind victory in Game 2 on Saturday. The impact of Milwaukee and the Brewers fan base on this event, however, is still being felt.
After setting a World Series ticket resale record for Game 1 on Friday, the second contest at American Family Field narrowly missed establishing yet another milestone. The low-end get-in price for Game 2, after heading into unprecedented territory at multiple points Saturday morning and afternoon, ended up at $2,269, according to TicketData. That ticket resale figure was $69 less than the series opener but still more than $450 higher than any other World Series game in history.
Brewers fans, meanwhile, have set a series of league records for merchandise sales, including highest total postseason sales, most sales in the 48 hours after a pennant clincher, the most sales of league champion locker room t-shirts than any team ever, while the club also set a single-day, in-venue franchise record during Game 1.
The Brewers hadn’t been in the World Series since 1982; its ardent fan base frequently outperforms the expectations of the Milwaukee media market that is MLB’s smallest.
Anecdotally, those milestones were backed up in Milwaukee in recent days. Brewers merch and logos were inescapable around downtown, in restaurants, in the airport, and on car bumper stickers.
The Brewers rebounded from a 4–0 deficit after a half-inning of play in Game 2 to win 5–4. Milwaukee is now 6–1 during this postseason after conceding the first run.
“It’s tough for teams to come in here and play. Our fans are so incredible,” Brewers manager Pat Murphy said after the Game 2 victory. “It’s a tough environment to play in.”
Game 3 is set for Monday night at Tropicana Field.
Tampa Tickets Crashing
The Brewers’ World Series lead is creating an opposite market effect in the Tampa Bay area, as ticket resale prices are rapidly falling for the upcoming Rays home games.
Game 3 now carries a get-in price of $548, down by 28% compared to Tuesday, hours after the Rays clinched the American League pennant. The marked disparity between the pricing in St. Petersburg versus Milwaukee raises the likelihood that Tropicana Field will be heavily infiltrated by Brewers fans. Game 4 on Tuesday and Game 5 on Wednesday both are hovering around $700 per ticket.
The scheduled Game 6 and Game 7 back in Milwaukee, meanwhile, are also at more than $2,100 per ticket on the resale market. The Brewers, however, would prefer that the series not go that far as the team pursues its first title.
“Your brain really wants to go there, but you can’t let it,” Brewers pitcher Brandon Woodruff said regarding the potential title. “But come on. We’re human. How can you not think about it?”
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