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MILWAUKEE — After 10 years, a World Series ticket resale record fell with Game 1 of the Fall Classic at American Family Field. It may be mere hours before it falls again.
The final low-end resale price for the 2026 World Series opener Friday between the Rays and Brewers, won 3–2 by Milwaukee, was $2,338 according to TicketData, showing some final lift prior to first pitch. That cost blew past all prior World Series games, and beat Game 4 of the 2016 World Series between Cleveland and the Cubs by 29%.
Following Milwaukee’s Game 1 victory, the market for Saturday’s Game 2 is rising even higher as Brewers Fever continues to reach historic levels.
As of Saturday morning, the get-in price for Game 2 was $2,490 as ardent fans in MLB’s smallest market are pushing the local ticket resale market to territory more common of a Super Bowl or NBA Finals in a major locale. Similar to pricing for Game 1 of the World Series, lower-level tickets for Game 2 typically start at more than $4,000 each and quickly extend into five figures.
The Brewers are in the World Series for the first time in 44 years, and like the Rays, are seeking their first title in franchise history.
Beyond ticket pricing, the passion of Brewers fans has been seen in many other ways. Fans began lining up to get into the American Family Field parking lots for Game 1 more than six hours before they opened and more than 10 hours before first pitch. Once inside, the fan energy pulsated, and frequently pushed toward 120 decibels as the Brewers ran out to an early 2–0 lead and held on for the victory.
“[The atmosphere was] electric. The fans were—it was crazy,” said Brewers ace Jacob Misiorowski, the player focal point of this World Series and the winning pitcher in Game 1. “It’s everything I dreamed of. It’s really cool that we got to do it here in Milwaukee. It’s been awesome to feel the city and feel just the atmosphere they’ve been creating. It’s been amazing.”
MLB commissioner Rob Manfred, locked in a fractious labor battle with the MLB Players Association, similarly lauded the Brewers fans.
“I was also here twice during the playoffs, and the city has been unbelievable,” Manfred said. “The atmosphere in this ballpark is really, really exciting … This market has killed it. Merchandise, ticketing, the whole boat.”
Tampa Contrasts
The Milwaukee ticket situation for the World Series remains far higher than in Tampa, even as the Rays’ home market during the postseason has shown more strength than arguably any point in that team’s history.
Current get-in pricing for Game 3 at Tropicana Field, the Rays’ first home game in this World Series, stands at $761 and has largely stayed steady since the club clinched the American League pennant on Monday.
Because of that disparity, it remains a cheaper option for Brewers fans to buy a resale ticket for a World Series game in Tampa and take on air travel and lodging costs, as opposed to buying a ticket for a game in Milwaukee. Even with that situation, Brewers fans are still showing unprecedented energy in Wisconsin.
“Just how long people have been waiting to come to this game, I think they’re going to be crazy,” Brewers veteran designated hitter Christian Yelich said prior to Game 1. “It’s going to be awesome.”
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