Wednesday, September 2, 2026

Asics Sidesteps China Controversies, Runs to Profit

  • Asics has raised its outlook for the year.
  • The sports equipment and sneaker maker projects sales to reach $3.48 billion.
Asics/Design: Alex Brooks1
Asics/Design: Alex Brooks2

Sports equipment and sneaker maker Asics has maintained momentum despite market challenges in China for other brands like Nike and Adidas. 

As a result, the Japan-based company projects sales to reach $3.48 billion for FY2021, up from a previous forecast of $3.44 billion. Asics’ raised guidance is the product of better-than-expected results in the company’s Performance Running and Core Performance Sports segments.  

  • Full-year net income is projected to reach $78 million — more than double its guidance.
  • Despite the favorable outlook, the company’s shares are down more than 3% in 2022. 

Asics benefited from the Tokyo Olympics in FY2021. The company was the official sportswear sponsor for the Japan Olympic and Paralympic teams, as well as a Tokyo 2020 Gold Partner. 

More Than Just Sportswear 

Last February, Asics’ investment subsidiary, Asics Ventures Corporation, invested in soccer scouting platform Dreamstock, Inc.

Earlier this month, Asics Ventures made an investment in Run.Edge Limited, a provider of real-time sports video and analysis applications.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ex-Warriors Employees Claim Retaliation, Discrimination in Suit

The Warriors called the allegations “false” and “misleading.”

Netflix Secures Commercial Distribution for Expanded NFL Slate

The streaming giant’s full NFL slate will be shown in commercial establishments.

Skylar Diggins Laments Chicago Sky’s Practice Facility Delay

Diggins said she expects to be with the Sky next season.
The OG Football Show
Exclusive

Trey Wingo Reuniting With Former ESPN Colleagues for New NFL Show

The show will air on YouTube and audio platforms every Monday.
podcast thumbnail mobile
Front Office Sports Today

9/1/26 – LIV Golf’s Bankruptcy Bet, Messi Retires, Seahawks $9.6B Sale

0:00

Featured Today

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Exclusive

Callaway Content Head, Good Good Marketing VP Out After Ad Fallout

Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
First at FOS
August 27, 2026

Good Good Golf Pulls Out of PGA Tour Sponsorship

The Austin event was to be called the Good Good Championship.
Adam Svensson balances a golf ball on his club while waiting to tee off from the 17th tee during the third round of the Honda Classic at PGA National Resort & Spa on Saturday, February 25, 2023, in Palm Beach Gardens, FL.
First at FOS
August 28, 2026

Good Good CEO Says He Didn’t See Controversial Ad Before it Aired

Good Good says it has parted with those responsible for the ad.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 27, 2026

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
DICK'S sporting good store at Independence Mall in Wilmington, N.C.
August 26, 2026

Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy

Good Good Golf faces retail fallout after its controversial ad.
July 2, 2026

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.