Friday, September 4, 2026
The FOS App is Live Download It Now

Active Outdoor Industry Keeps Up Pandemic Boom

Design: Alex Brooks

People are still spending a noteworthy amount of time outdoors as the pandemic carries on.

At a recent Outdoor Retailer trade show, NPD shared some specific numbers behind the unprecedented spike in outdoor activity. In the year ending May 2021, sales of kayaks jumped almost 30%, backpacking tent sales were up nearly 50%, and sleeping bags increased 28%.

The sales correspond to participation numbers from the Outdoor Foundation: 8.1 million more Americans went hiking in 2020 compared to 2019, and 7.9 million more went camping.

Participation in recreational sports like tennis and golf is also growing.

  • The United States Tennis Association said the sport had nearly 3 million first-time players last year.
  • The National Golf Foundation found that the number of active, on-course U.S. golfers increased by 500,000 last year. 
  • Callaway Golf saw net revenue jump from $617 million to $914 million year-over-year.

Skiing has been a hit, too. Richard Hodges, the Nordic director at White Pine Touring in Park City, Utah, says he’s “stunned about the seemingly limitless interest right now in cross-country skiing.”

Overall, revenue from the sports and outdoor segment is estimated to reach $43.6 billion by 2025.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Three Big Tennis Tournaments Are in Prediction-Market Talks

Players are not allowed to partner with betting operators.

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.

Good Good CEO Steps Down Amid Callaway Driver Ad Fallout

Matt Kendrick says he didn’t see the ad before it was published.
Aug 6, 2026; Toronto, Ontario, Canada; Jessica Pegula (USA) reacts after winning the first set against Kamilla Rakhimova (UZB) during third round play at Sobeys Stadium.

Pegula: Influencers Have Become ‘A Little Too Much’ at US Open

Pegula said she also can appreciate what influencers can bring to the sport.
podcast thumbnail mobile
Front Office Sports Today

9/4/26 – Judge Clears Pros for College, Good Good CEO Out, Russini Plots Comeback

0:00

Featured Today

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.