• Loading stock data...
Monday, July 28, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot
Law

Arsenal Warned by U.K. Watchdog Over Fan Tokens

  • Arsenal has been warned by Britain’s Advertising Standards Agency.
  • The club has raised concerns over its promotions for fan tokens.
Arsenal-Fan-Tokens
Arsenal/Design: Alex Brooks

Arsenal has been warned by Britain’s Advertising Standards Agency over its promotions for fan tokens. 

Fan tokens allow holders to vote on decisions related to sports clubs and have become a new source of revenue. The tokens are traded on exchanges like other cryptocurrencies. 

The advertising watchdog believes that Arsenal failed to illustrate the risks of the investment and took advantage of consumers’ inexperience with crypto-related assets. 

A handful of European soccer clubs have generated more than $200 million in revenue using Socios, an online marketplace for fan tokens, according to the Telegraph.

Fan tokens have also garnered the attention of players. 

  • In August, Lionel Messi signed a two-year, $41 million deal with PSG, and a portion of his contract is being paid in fan tokens
  • PSG did not disclose how many tokens Messi received but told Reuters that the amount was “significant.”

Other Sports Embrace Tokens

UFC announced a plan in May to issue a blockchain-based token in coordination with Socios and Chiliz, a sports-focused token exchange.

Chiliz is investing $50 million to bring its unique sports team fan access system to the States and has secured partnerships with most major U.S. sports leagues, NASCAR, and esports teams.

The global fan token market cap has reached $413 million as of Wednesday.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Inter Miami Owner Calls MLS Messi Suspension ‘Draconian’

Inter Miami’s owner and coach blast the league for penalizing the superstar.

MLS Suspends Lionel Messi, Jordi Alba for Skipping All-Star Game

The league enforces its existing policy on its biggest star.
Angel Reese

Cathy Engelbert, WNBA All-Stars Trade CBA Barbs: ‘Pay Us What You Owe Us’

The commissioner called the WNBPA’s characterization of labor talks ‘not accurate.’ 
Aura farming tiktoks

The ‘Aura Farming’ Boat Dance Taking Over the Sports World

An unlikely viral boat dance has ignited the sports world.

Featured Today

2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.
Ryan Field Construction
exclusive
July 19, 2025

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Little League Baseball
July 23, 2025

Little Leaguer Gets Bat Flip Suspension Lifted by Judge

No Little League rule bans bat flipping.
Hockey Canada
July 24, 2025

Judge Finds All Five Former Hockey Canada Players Not Guilty of Sexual..

The judge said she did not find the accuser’s testimony “credible or reliable.”
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Oneida Sports Wagering Lounge 02102022 0014
July 23, 2025

California Tribes Sue Kalshi and Robinhood

This is the latest in a series of lawsuits the prediction exchange is facing.
Chargers
July 22, 2025

Chargers Sued by Season-Ticket Holder Over Game Moved to Brazil

A fan lawsuit seeks a refund for a Chiefs game moved to Brazil.
Jun 10, 2025; Cincinnati, OH, USA; Cincinnati Bengals quarterback Joe Burrow (9) jogs practice at Paycor Stadium.
July 21, 2025

How Federal Charges for Pawn Shop Owners Fit Into Wider String of..

They’re linked to a group charged with robbing several athletes’ homes.
Princeton
July 17, 2025

Transgender Sprinter Sues Princeton Over Last-Minute Ban

The sprinter was removed 15 minutes before her race.