• Loading stock data...
Tuesday, January 20, 2026

Andy Jassy Takes Over As Amazon CEO

  • Andy Jassy took over as Amazon CEO on Monday, taking the reins from Jeff Bezos of one of the world’s most powerful companies.
  • Jassy led Amazon Web Services, which has numerous sports partnerships.
Amazon/Design: Alex Brooks

On Monday, Andy Jassy became the second person to ever hold the job of Amazon CEO. 

The self-described “big sports fan” took over for Jeff Bezos and now leads a company that has become integral to the U.S. economy and the sports broadcasting ecosystem.

Amazon will pay $1 billion annually from 2022-2033 for exclusive rights to “Thursday Night Football” and also streams Premier League, Champions League, New York Yankees games, and French Open contests.

Jassy — who made $35.8 million last year, mostly in stock grants — developed one of the most profitable parts of the company: Amazon Web Services. That business is at the core of Amazon’s cloud computing services, which were estimated in 2020 to hold nearly 41% of the market in that sector.

AWS, which brought in $13.5 billion in net sales in Q1 2021, provides data and computation services to:

  • The NFL and NHL
  • PGA Tour
  • Bundesliga
  • Formula 1 and NASCAR

Jassy is a minority owner of the NHL’s incoming team, the Seattle Kraken. Amazon holds the naming rights to the Kraken’s Climate Pledge Arena. The WNBA’s Seattle Storm play there as well.

On July 20, Bezos, who will remain executive chairman of Amazon, will take a trip into space aboard the first manned space flight by his rocket company, Blue Origin.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2025; Minneapolis, Minnesota, USA; Detroit Lions center Graham Glasgow (60) waits to snap the ball against the Minnesota Vikings in the second quarter at U.S. Bank Stadium

Netflix, Amazon NFL Games Lift U.S. Streaming Record to New Peak

Record-setting NFL games brought streaming to a new high.

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.

Kirk Herbstreit Enters Contract Year With ESPN, Amazon

Herbstreit’s ESPN and Amazon contracts are up after the 2026-27 football season.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.

Lululemon Founder Mounts Board Challenge With Former On CEO

Chip Wilson says “visionary creative leadership” is desperately needed at Lululemon.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.
November 28, 2025

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
December 19, 2025

Wall Street Isn’t Buying Nike’s Turnaround Story Yet

Company shares go down significantly despite beating earnings expectations.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.